Future Marketing Trends That Matter
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Transcript of Future Marketing Trends That Matter
![Page 1: Future Marketing Trends That Matter](https://reader031.fdocuments.us/reader031/viewer/2022030304/587984651a28ab6c358b6181/html5/thumbnails/1.jpg)
Future Marketing Trends that Matter Mike McGrail @mike_mcgrail Velocity Digital
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2007 - Apple launches the iPhone
@mike_mcgrail | Velocity Digital
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Now I could come to London with my iPhone and a towel…
@mike_mcgrail | Velocity Digital
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What about 10 years from now?
@mike_mcgrail | Velocity Digital
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Messaging - the killer app - Facebook building the
WeChat Hitchhikers guide - phone
and towel
Driverless cars
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Driverless trucks
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A new class of human?
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The fact is, humans are being replaced…
@mike_mcgrail | Velocity Digital
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Even marketers are under threat!
@mike_mcgrail | Velocity Digital
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What about now though?
@mike_mcgrail | Velocity Digital
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It’s all about chat!
6 of the top 10 global apps are chat-based
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WeChat in China
- 11 billion accounts - 768 million active users - E-commerce - Physical payments - News - Local services - pay council
bills! - Online butler - Oh, and you can talk to
your friends!
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Facebook Messenger is the WeChat for the
‘Western’ world
Facebook WeChat
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Messaging - the killer app - Facebook building the
WeChat Hitchhikers guide - phone
and towel
Chatbots in Messenger
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Express Yourself!
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Express Yourself!
Emoji’s allow us to capture our mood in few pixels!
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Express Yourself!
- Selfies are everywhere! - Instagram and Snapchat are overspilling with them - In the moment and super-fast - ‘look at what I’m
experiencing right now!
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Snapchat geo-filters
Grab a slice of the action by giving your event attendees something cool to add to their snaps!
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Voice Assistance
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We’ve gone from Siri to Controlling our Homes
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
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VIV is coming…
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity DigitalA platform for AI from the inventor of Siri
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What about privacy?
May 2018 - EU Data Protection Reform Comes into Play
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‘The Regulation is an essential step to strengthen citizens'
fundamental rights in the digital age and facilitate business by
simplifying rules for companies in the Digital Single Market’
@mike_mcgrail | Velocity Digital
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“When the value to our lives surpasses the worries of giving up our data, we happily give it away” - Me, this morning.
@mike_mcgrail | Velocity Digital
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Virtual/Augmented Reality
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Pokemon Go
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
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Creating VR Experiences
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
People desire incredible experiences, but can’t always be there. How can you use VR to include them?
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Bjork at Somerset House
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
People desire incredible experiences, but can’t always be there. How can you use VR to include them?
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How about on stage with Biffy Clyro?
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
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My biggest musical regret…
@mike_mcgrail | Velocity Digital
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Never seeing Bowie live
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
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Imagine I could don a VR helmet and experience it
now?@mike_mcgrail | Velocity Digital
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@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
You can’t beat being there.
You can’t beat being there!
@mike_mcgrail | Velocity Digital
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You can’t beat being there.
You all have an amazing opportunity…
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You can’t beat being there. To deliver the
experience people
crave.
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In real-life, virtually and across the web.
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Now get to it!
@mike_mcgrail | Velocity Digital
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Thank you very much! Drop me a line -
[email protected] Twitter - mike_mcgrail
Snapchat - mike_mcgrail velocitydigital.co.uk