F U T U R E D E S I G N E R S

90 MINUTES

DRE SZYMCZAK, DESIGN DIRECTOR, FJORD

C R E A T I V E A N D D E S I G N J O B S

O F T H E F U T U R E P U S H I N G O U T

G R A P H I C A N D W E B D E S I G NArt Director

Creative Director

Brand Identity Designer

Layout Artist

Multimedia Designer

Web Designer

Graphic Designer

5 D E S I G N J O B S T H A T W O N ' T

E X I S T I N T H E F U T U R E

UX Designers

Visual Designers

Design Researchers

Traditional Industrial Designers

Chief Design Officers

O N L Y 2 7 % O F C O L L E G E

G R A D S H A V E A J O B

R E L A T E D T O T H E I R M A J O R

Abel and Dietz's study for

The Federal Reserve Bank of New York

W T F ? ? ?

6

S Y S T E M S T H I N K I N G

I N T E G R A T I V E

D E S I G NT H I N K I N G

H U M A N - C E N T E R E D

Making sure that the correct problem is being solved

Cutting across and encompassing all disciplines

People and technology work harmoniously as collaborative players

Blending of practice and theory

1990s

WEB & INTERNET

MOBILITY

2010s

LIVING SERVICES

W E ’ V E C O M E A L O N G W A Y

2000s

THE D IG I T I ZAT ION OF EVERYTH ING

D A T A &A N A L Y T I C S

U S E R I N T E R F A C E S

T H E C L O U D C O N N E C T E D S E N S O R S

N E T W O R KCONNECTIVITY

C O N N E C T E DD E V I C E S

LIQUID EXPECTATIONSW H O A R E Y O U R E X P E R I E N T I A L C O M P E T I T O R S ?

HOW WILL LIVING SERVICES CHANGE OUR LIVES?

Automation of low maintenance decisions and actions

Long term learning from what we do

Powered by data and analytics

Collected from sensor rich objects and interactions via

everyday services

Think about environments not industries

OUR HOMES

OUR BODIES

OUR FAMILIES

OUR EDUCATION

OUR WORK

OUR TRANSPORT

OUR FINANCES

OUR SHOPPING

DES IGN ING CHANNELS AND

OB JECTS

S O W H A T D O E S I T M E A N F O R D E S I G N E R S ?

ORCHESTRAT ING PEOPLE ’ S ACTV ITY IN CONTEXT & OVER T IME

W H O W I L L D E S I G N T H I S F U T U R E ?

N O T T O D A Y ’ S D E S I G N E R S

W E W I L L N E E D N E W J O B D E S C R I P T I O N S A S O U R R O L E S E V O L V E :

A R C H I T E C T S C U R A T O R S

I N T E G R A T O R SO R C H E S T R A T O R S

A R T I C U L A T O R SD A T A A N A L Y S T S

P L A N N E R SA U T H O R S

A R T I S T S ?

“ A r t i s t s s h o u l d b e c o n n e c t e d t o o t h e r s , n e t w o r k e d t o t h e i d e a s o f

o t h e r s a n d f o l l o w e d b y y e t m o r e m a r k e r s i n a c o n t i n u a l l y e x p a n d i n g

c o m m u n i t y .

“ … t h e y s h o u l d e m b r a c e c o l l a b o r a t i v e e n t e r p r i s e s s u c h a s a d v e r t i s i n g

a n d d e s i g n ( … ) l e a r n t o d e l e g a t e r a t h e r t h a n w o r k a l o n e a n d t o b e

m i n d f u l o f h o w t h e i r a r t b e n e f i t s s o c i e t y .

E v e r y c i t i z e n s h o u l d b e a s t u d e n t , a n d e v e r y s t u d e n t s h o u l d m a k e a r t . ”

- L á s z l ó M o h o l y - N a g y

5 M I N

WARM-UP Count to 5 around the room – break up into teams of no more than 5.

Please recall your entire morning including the trip to the workshop this morning, from the very moment you woke up to the start of this warm up exercise.

Now pick any sci-fi movie you like (Minority Report, Bladerunner, Total Recall, Interstellar, X-men Days of Future Past, Back to the Future, Prometheus, Soylent Green, etc.)

Using 3-5 post its, re-imagine this trip in the universe of that movie. Identify the Triggers and Micro-Moments that can help you navigate your new morning routine.

You have 2 minutes

Share with your team and say hello to your teammates.

WHEN TALK ING ABOUT THE FUTURE ,

HUMAN ITY FACES ONLY TWO TRUE FRONT IERS

WE WILL INEV ITBALY BEG IN TO EXPLORE :

L I V E F O R E V E R

T R A V E L T O T H E S T A R S

R E A D Y F O R Y O U R

M I S S I O N ?

https://www.youtube.com/watch?v=0qo78R_yYFA

D E S I G N L I V I N G

S E R V I C E S F O R A

M A R S C O L O N Y

It is 2030, and NASA and SpaceX have partnered to establish a permanent colony on Mars.

FJORD has been tapped to help develop a holistic design for the human habitats (HABs), taking into account social, environmental and technological components of the mission. You are one of the

designers tapped with developing a comprehensive vision for every interaction, and assuring the safety and wellbeing of all colonists.

There are six smart habitats that need to be outfitted with living services: Common Area (Leisure & Workout Space), Restaurant, Garden, Emergency Room / Infirmary, Family Habitat + Neighborhood,

Space Port, Rover and Drone Garage.

Each team will be assigned one HAB space to design, with unique challenges and specific requirements.

Good luck, space pioneers!

MISSION DETAILS

01.COMMON HAB + LEISURE SPACE

02.EMERGENCY ROOM + INFIRMARY

03.RESTAURANT

04.GARDEN + FARM

05.FAMILY HABITATS & NEIGHBORHOOD

06.SPACE PORT, ROVER & DRONE GARAGE

07.POWER GENERATOR / SOLAR PANELS

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COLONY MAP06

TEAM 01.COMMON HAB + LEISURE SPACE TEAM 02.EMERGENCY ROOM + INFIRMARY

TEAM 04.GARDEN + FARMTEAM 03.RESTAURANT

TEAM 05.FAMILY HABITATS & NEIGHBORHOOD TEAM 06.SPACE PORT, ROVER & DRONE GARAGE

The isolation of being in space can impact human beings emotionally

and physically. The colonists will need an environment that brings a

part of Earth to Mars to help them cope with their stress, being away

from their families and keep up the mental and physical strengths.

Design a common habitat for 40 colonists, including social

interactions, gaming & entertainment, communications (consider the 40 minute delay!) and exercise routines.

In 2030 Artificial Intelligence will be used to assist the medical staff

with emergency situations as well as with diagnosing and treating

rare diseases the colonists may develop. Design an AI Medical

Hologram to help triage patients and to make house calls using the

colony’s AR / VR system. Consider the use of wearables and

nearables to monitor colonists’ vitals. Think about the personality and the bed side manner of our virtual doc!

Nutrition is key in maintaining the wellbeing of the colonists.

Since there is very little support staff on Mars, this restaurant has

to be fully automated, while providing personalized nutrition and

gourmet experience. Design the complete restaurant experience,

including menu, meal delivery and cleanup, and a robotic chef!

Task automation is what allows our colonist to be fully sustainable.

Their home habitats are essentially smart homes on steroids, with all

basic household chores handled by a number of smart objects.

Design a daily routine for a family of three (yes, there are Martian

kids there too…) supported by a number of Living Services

connected to sensors, washers, vacuums, temperature controllers, light switches, entertainment systems, etc.

Growing food on Mars is extremely hard because of lack of fertile

soil and water. Design a system that produces food, recycles waste

and water and helps produce oxygen for the Hab atmosphere. Here

is the catch - there is only one farmer and he needs a lot of help

from robots and automated food production systems.

Drones can go where humans can’t. Mars colony depends on a

system of drones to perform tasks outside of the habitats. Design

a networked “army” of drones responsible for exploration,

scientific research, mining and water & rocket fuel production.

Imagine the control center for this operation: take into account

AR / VR, 3D Projections, Voice controls and Gestural input.

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1 0 M I N

“ SET ” FACTORS FOR 2030

Examining the Social, Environmental and Technological factors and trends of today, come up with as many ideas that you think will change the world by 2030.

One idea / trend per post it.

How will these concepts impact your mission? Do you think about your challenge differently now?

Social Structure Changes

Technological & Scientific

Innovation

Environmental & Ecological Pressures

(e.g.: population age, political and cultural shifts, immigration and refugee crises, overpopulation, etc.)

(e.g.: global warming, resource scarcity, pollution, water shortage, food shortage, etc.)

(e.g.: internet of things, sensors in everything, increase of computing power, embedded computing, new power sources, disease

eradication, etc.)

5 M I N

FUTURE DES INGERS

You have 5 minutes to discuss your interest on your team and assign each ROLES card to everyone on the team.

Discuss each other’s DOMAINS and APPLICATIONS. What are you hoping to accomplish in your role? What challenges do you foresee?

In your new role, which SET trends will you be responding to?

NOTE: every role has to be represented on each team.

V R / A R E X P E R I E N C E

C R E A T O R

Virtual and augmented reality is set to become a $150 billion

industry by 2020, disrupting everything from health care to

architecture. More user interface designers will start strapping

themselves into Oculus Rifts and becoming VI designers. As

more and more products become completely virtual—from

chat bots to 3D projections to immersive environments—we’ll

look to a new generation of virtual interaction designers to

create experiences driven by conversation, gesture, and light.

If the Pokémon Go craze demonstrates one thing, it’s how big

augmented reality (AR) and virtual reality (VR) have the

potential to be.

Right now, many AR and VR applications are related to

gaming and entertainment, but the possibilities for design and

engineering are immense as well. Unlike gaming and movie

studios that are already well-versed in 3D content creation,

organizations that are new to this territory —architecture firms,

manufacturers and schools — will need to bring on skilled staff

to create and curate AR and VR experiences.

DOMAINS

Gesture & Voice Control

Virtual Operating System

VR / AR Environment Design

Sound / Ambient Sound

3D Modeling

Texture & Light

Video

Heads Up Display Design

3D Projections

Virtual Chat-bots

APPLICATIONS

Entertainment

Communication

Home Automation

Architecture

Education

Art & Music Experience

Generative Virtual Art

Game Design

Healthcare

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P E R S O N A L I T Y & E M O T I O N

A R C H I T E C T

Artificial intelligence will create an opportunity for new kinds of

design: AI and algorithms will evolve past systems and objects

into the field of personality architecture for robots and virtual

assistants.

Personality Architects determine what personality traits would

enable the interaction with the system (or a robot) to reach its

goals. Personality can be expressed through look and feel,

voice, expressions, design esthetic, as well as individual quirks.

For example, the degree to which the robot or a AI is mimicking

human behavior can impact its trustworthiness and relationship

building potential. In turn, the emotional response of the

human interacting with the system or the robot, is effectively

designed by the system architect.

DOMAINS

Language

Look and feel

Gender (M, F, N)

Voice

Humor

Empathy

Intelligence

Universal Traits:

(Extraversion, Agreeableness,

Conscientiousness, Neuroticism,

Openness)

Anthropomorphism

APPLICATIONS

Entertainment

Communication

Transportation

Home & Task Automation

Emergency

Law Enforcement

Education

Healthcare

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L I V I N G S E R V I C E S

C O N D U C T O R S

As every object becomes connected—from your couch to your

fitness bracelet, the hospital room to your wallet—we need to

think about connected experiences that can now offer much

broader value propositions, which means we need to change

the processes used to define these objects beyond their

immediate form and function.

Living Services Conductors will need to think of the total end-

to-end user experience to build tangible experiences that

connect the physical and digital worlds. For example, the

designer of the future, charged with designing an electrical

toothbrush, will need to make sure their toothbrush can

connect to an app, give users brushing stats, as well as plug

into the future smart home. Living Services Conductors identify

the triggers for every interaction (input) and define the

appropriate system reactions (information, action, data), while

creating a virtual profile of the user in the background.

DOMAINS

AI Algorithm

Triggers

(Environmental Sensors,

Motion, Temperature, Voice,

Gesture, Location, Time)

System Reactions

(Environmental Controls,

Information, Voice, Open/Close

doors windows, Light, 3D

Projections, etc.)

APPLICATIONS

Home Automation

Transportation

Payment Systems

Entertainment

Healthcare

Safety

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D R O N E E N G I N E E R

& T R A I N E R

As we move to a world where drones and robots take on more

varied and nuanced jobs, the need for humans actually rises as

human trainers will be needed to demonstrate complex tasks

for robots to learn and perform. For example, the chef who

understands flavor combinations and creates an inventive meal

is not going away anytime soon, but the laborious job of

chopping vegetables may be better handled by trained a robot.

It may seem rote to people, but every vegetable presents

variations and nuances that robots are only now becoming

capable of coping with thanks to machine learning.

Drones will be built and programmed for independent task

completion and intelligent decision making, taking real-time

operator out of the picture, while extending our reach into

dangerous or unreachable for a human environments.

DOMAINS

Drones (air, rover,

underground)

Robots

Algorithmic AI design &

Training

Learning System Programming

APPLICATIONS

Exploration

Excavation and Mining

Task Automation

Healthcare

Emergencies

Gardening

Food preparation

Maintenance

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V O I C E & G E S T U R E

C O N T R O L O R C H E S T R A T O R

New kinds of inputs will require a whole new breed of

designers. The integration of computer voice interaction will be

seen in homes, hotels, classrooms, hospitals, cars and beyond in

years to come. With the desire to integrate new capabilities

throughout our daily lives, the challenge for designers is to

question and validate which settings are appropriate. Advances

in machine learning have made it easier to create more natural

interfaces, and the rapid expansion and implementation of

natural language processing helps get us there.

Gestural inputs will become more accepted as every object and

surface in our environment can become smart and reactive.

Gesture Orchestrators will develop common gestural languages

for platforms and systems, ultimately creating a new extension

of the human spoken language.

DOMAINS

Voice Controls

Motion Sensors and Controls

Gestural Input

Ambient inputs (temperature)

APPLICATIONS

Environmental Controls

(Lighting, temperature, etc.)

Healthcare Assistance

Drone Controls

Communication

Entertainment

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1 5 M I N

ROUND ROB INCONCEPT ING

Individually, use the Round Robin template to write down the details of your initial concept, then pass it to your left.

NOTE: Use your Role card and the findings of the SET Factors activity to identify new ways of solving the challenge (5 MINS)

Now offer constructive feedback, then pass the worksheet again to your left. (2 MINS)

Based on the feedback, come up with the final concept (5 MINS)

5 minutes to present (1 MIN each) and vote for top concepts per group (give everyone 3 dots to vote)

Collectively, illustrate the best idea you voted on using the CONCEPT POSTER template. Make sure to identify parts of other ideas that fit well into the final concept. Tell a story with specific examples of triggers and system responses (living services) that shape themselves around the specific needs of colonists in the moment.

Pick two presenters, then pitch your concept to the room (2 mins per team)

2 0 M I N

CONCEPTPOSTER

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CONCEPT POSTER

Concept Name

Key Actors

Addressing the needs

Concept description (include triggers and system responses)

Technologies used

Illustration:

W E A R E A L L G O I N G T O B E S E R V I C E

D E S I G N E R S S O O N E R O R L A T E R .

H A N N A W I L L

B E 1 7 I N

2 0 3 0

T H A N K Y O U ! ANDRZEJ.SZYMCZAK@FJORDNET.COM

SOURCES: Autodesk, FastCompany, The Huffington Post, Norman Nielsen Group, Federal Bank of New York, GoodCall, FJORD, Eldridge Doubleday.

IMAGES: The Martian, Interstellar, SpaceX, Space Odyssey 2001, Westworld, Minority Report, NASA.

T R E N D S . F J O R D N E T . C O MF J O R D N E T . C O M L I V I N G S E R V I C E S . F J O R D N E T . C O M