Future Cosmetologist! Who knew?
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Transcript of Future Cosmetologist! Who knew?
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Future Cosmetologist! Who knew?
Insert you picture here
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How will you build your business?
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Yes…there really is a formula! How to calculate Client Lifetime Value (CLV)
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VALU
E OF
A
CLIE
NT
Let’s say 1 Client gets a facial ($50/month) Year 1 = $600
Over 5 Years…that Client spends $3,000
Over 10 Years…that Client spends $6,000
Over 20 Years…Client spends $12,000
Note that this is based on only one service. This does not include retail products nor other services you offer nor price increases.
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Valu
e of
Clie
nt…
cont
inue
d
Now you have 5 Clients/day (5 days/week), each getting facials @ $50. Week 1 - 25 Clients * $50 = $1,250.
First Year…those 5 clients spend $65,000
Over 5 Years they spend $325,000
Over 10 Years they spend $650,000
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Repe
at
Busin
ess
…is why it is important to make sure your clients are happy with you and the services you provide.
Provide your ideal clients with one free service or a trial offer, just to show them how much you value the relationship.
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Re
ferra
ls
Create Your Own Referral System with complimentary service providers to exchange referrals: Cosmetologist to Estheticians to Manicurists
Recognize and thank your Referral sources
Ask for Referrals
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Refe
rrals…
cont
inue
d
If clients don’t refer, ask them for a testimonial
Referrals Appreciated (simple sign at your station, on all your advertising, on your mail pieces, emails, business card
Proactively refer people to other businesses
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NETW
ORKI
NG “Your Network is YOUR
Golden Egg!” –Bonnie McDonald
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How
to G
ener
ate
Lead
s…
Create a list of prospects…use memory jogger
Reach out to your networks online but then take the business aspect “offline” (Facebook & Twitter)
We each know about 200 people (warm market)
People we know, each know about 200 people (cold market)
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Gene
ratin
gLe
ads
Our network plus our client’s network can be more than 2000+ potential clients
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Ut
ilizin
g yo
ur
netw
ork
Start with contacting the people you know
Ask them for referrals Offer a discounted
service for their first time
Follow Up
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How
toNe
twor
k Every day is a
networking opportunity…in your daily life
Attend Networking Groups
Referrals
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Netw
orkin
g Gr
oups
Chamber of Commerce Monthly Business
Mixers Meet people that
want to grow their business
Referral partners Lots of activities Cost approximately
$300 (first year), $199 annual renewal
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Netw
orkin
g Gr
oups
co
ntin
ued
BNI (Business Network International) Weekly morning
meetings One professional
specialty per group Attendance is critical. If
you can’t attend, send a substitute
Tools to network, educational workshops, mentoring
Cost approximately $300
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Netw
orkin
g Gr
oups
co
ntin
ued
The Friends in Business Network Weekly morning
meetings Attendance is your
responsibility Weekly Mtg Fee ($14-
Members/$20 Non-Members)
Rebate of $66 per new member you refer (when they sign up) [unlimited]
Lifetime Membership of $198
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Mark
etin
g St
rate
gies
fo
r you
r Bus
ines
s
Follow Up…It is important to your
Business! The fortune is in the
follow-up! Follow up with Clients
is the most important action you can take in maintaining and nourishing your relationship
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Follo
w Up
Remembering your client makes them feel special
Call Clients to confirm appointments
Send Thank You Cards to your clients
Send Birthday Cards to your clients
Ask Clients for Testimonials…so you can feature them in your Client Testimonial Book, that will be available at your station
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Tools
1. Cards, Postcards, etc.2. Appt Reminder/Confirmation
Calls/Postcards3. Campaigns (create one, send
to many)4. Thank Clients!!! (They like to
be remembered…birthdays, special events, holidays)
5. Contact Manager…great resource to keep all of your client’s information
Simple as index cards Computer Based (SOC) How to build client list (memory
jogger) Track client info/important dates
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Commitment to Yourself &
Your Clients
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Marle
ne’s
Top
Ten
10. Commit to providing the best service possible9. Always be respectful, kind and attentive8. Remember, the customer is always right7. Provide service with a smile…remember they come to see you to relax…and in many ways we’re the client’s therapists too!6. Be genuine…it’s important to build trust with your client
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Marle
ne’s
Top
Ten
cont
inue
d
5. Be a safe haven…don’t gossip! Whatever is said to you keep confidential.4. Always Greet your Client!3. If you’re busy…Acknowledge your client, and let them know that you’ll be with them shortly.2. As a service provider, be Aware of your Energy. Be in a good mood, you’re providing a “calming” service.1. Appreciate and Thank your Clients often!
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Com
plim
enta
ry
Stra
tegy
Se
ssio
n
Available for a limited time (Schedule Now!)
One-on-One personal session
Narrow down your interests and help you formulate a plan
Help create a “contact list”Set up your free gift
accountOrganize and help set up
your contacts, campaigns, and groups
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My Contact Info:
Name
Phone