Fusion Learning Brochure

8/13/2019 Fusion Learning Brochure

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Fusion Learning PresentsWhole Brain Innovation2 day workshop on a whole

brain approach to innovation. in Dubai on 26th & 27th February 2013


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Building Brand Equity

Insight & innovation

Communications

Defining, rolling out & embedding brand identity models Building brand equity mindset across organizations.

Guiding agency/brand teams to develop future brand and corporate brand identities

Unleashing creativity &possibility thinking. Empowering teams to create new positioning, and, packaging, claims,

marketing lever, communions platform possibilities. Developing penetrating consumer insights.

Developing product and positioning concepts. Mentoring agency/client teams on the creativity rocks.

Applying insight & innovation mindsets to create new, creative ways-in to copy.

Building briefs and selecting agencies.


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When we work with some of the worlds leading companies that are facing big innovation challenges, we find that the biggest barriers to

creative success are not the usual suspects: resource, time or knowledge... instead it is the brain.

Well start by showing you how your brain works and how we can use the principles of Whole Brain Branding to create extraordinary

futures.

Drawing on the Hermann Brain Dominance Index we will explore and explain the concept of brain dominance and the principles of think-

ing preference developed from extensive brain research funded by General Electric.

The concept of left /right brain was revealed by the study of stroke victims which showed those with left brain damage had right side

of body mechanical break-down. One of Ned Hermanns key findings relates to the concept of dominance. Whenever an organism has

two of something, one tends to become dominant. As a result of dominance, most people have a dominant hand, eye, lung, and kidney.

Well play games to uncover our own dominance and learn about the impact it has on working with others.


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Whole Brain Branding.

Re-search.

We profile your brain to show you how you think, but also to get the right tools and flow to get the most out of

you

New research should be the exception. If you dont already have what you need (bet you do) we can find interest-

ing low cost ways to supplement what you do have


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The power ofRiding side saddle.Black boxes are black holes. We believe in building ideas with those who know most about your business you.

Black boxes are black holes. We believe in building ideas with those who know most about your business you.

Been there, done that.


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The most creative people we have ever met

- Jan Vleminx, Hansaplast (now Marketing Director J&J Medical)

This is intense creativity on an unprecedented scale

- Spike Humphrey, Boots Healthcare Innovation Leader

...The way they spark ideas is a great investment. Probably is one of the best innovation sessions I have

seen. We have 500+ ideas, 100 grounded concepts and global/regional alignment

- Cadbury Global Category Director


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2 day introductionto a whole brainedapproach to

Innovation


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Well show you a powerful tool to help ensure you have total clarity around who you want to innovate forinto the right mindset well play some thinking games to help you open your creative and intuitive parts ofyour brain.

And for what purpose.

Well share with you the stages of innovation and show you how to approach each stage

Well share case stories to inspire and provide you models to help guide you in the future when searchingfor relevant stimulus for your innovation challenges

An intro to the power of insights

Youll get to play with a number of different creativity techniques that you can continue to use

Well provide guidance on how to select with rigor and with courage


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Drawing on the Hermann Brain Dominance Index we will explore and explain the concept of brain dominance and the

principles of thinking preference.

Ned Hermann developed the model following extensive brain research funded by his employer General Electric.

The concept of left/right brain was first posited by Sperry and Ornstein in their studies of stroke victims revealed that

those with left brain damage had right side of body mechanical breakdown.

One of Ned Hermanns key findings relates to the concept of dominance. Whenever an organism has two of something,

one tends to become dominant. As a result of dominance, most people have a dominant hand, eye, lung, and kidney.

Well play games to uncover our own dominance and learn about the impact it has on working

with others.

left

cerebralconceptual/intellectual

limbicsocial/emotional

right


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Well share a way to tightly define your innovation challenge in such a way that it provides an inspiring springboard for

ideas.

Well share a tried and tested model that has been used for the past 15 years by over 300 teams to help define their chal-

lenge in a way that engages stakeholders and inspires project teams.

Well also share with you the work done by Van Oech on how to be throughout the creativity process, from explorer, art-

ist, warrior and judge.


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This module is al l about the power of col laboration: the power of reaching out to the outside world for inspiration and of

building ideas with others rather than self contemplation.

All too often we base our idea generation on what we already know or believe the result is that we tend to create evo-lutionary ideas which are as easy for our competitors to predict as they are for us to. By looking at more unconventional

sources of information we can begin to build new roads into the future and to think along different lines to our competi-

tors.

There are lots of places that you can look for data. Our Four Sources model helps us generate a raft of possibili ties. It

involves raiding your filing cabinets and it ensures that we look at the things from a different perspective.


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Insights are illuminating.

They have the power to help us foster deep and lasting connections between our brands and our consumers.

Well share examples from around the world to provide inspiration and proof of the value insights bring to businesses that

leverage them.

Well share our definition and show powerful insight can drive innovation


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Everyone has their way of making and breaking patterns to generate ideas.

We present the 4 key themes in an easy to follow model that allows people to collaborate on ideation easily.

De-constructing

DetouringDecoding

Detaching

The model also helps us understand which tools best suit the way we think, from left to right brain.

Well share the tools and provide time to play with them and learn how to run them using a fictional product development

innovation challenge.


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We have some very simple but effective processes for selecting the top ideas from simple dot voting to the robust

1,3,9 ranking tool.

Choosing

With

rigor

Choosing

With

courage


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For further information, contact:

The Training Hotline FZ-LLC

e

US$ 3,358 US$ 3,950

Register before 15th January 2013

Register after 15th January 2013

[email protected]

www.thetraininghotline.com

Tel: +971 55 677 7860

Fusion Learning Brochure

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