Fusework Studios Presentation Blog Seo Realtors
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View the realtor blogging and seo presentation from Fusework Studios
Transcript of Fusework Studios Presentation Blog Seo Realtors
Presenter Contact Information
www.twitter.com/brucemcclain
BRUCE MCCLAIN
President, Fusework Studios
Two Types of SEARCH…
ORGANICPAID
...in the BEGINNING
...there were ENGINEERS
...then came CREATIVE
Looking at your site
a MARKETER’S EYE
WEB
PRESENCE
TRAFFIC
GENERATION
CONVERSION
MEASUREMENT
IDEAS
AND
CREATIVITY
Looking for BANANAS
The Importance of a COMPLETE WEB PRESENCE
WEB PRESENCE
WEBSITE
BLOG
SOCIAL MEDIA
VIDEO
SOCIAL MEDIA as marketing…
CONVERSIONTRAFFIC
GENERATION
87% of home buyers used the Internet to search
85% used a real estate agent
34% of home buyers first learned about their home via an agent
32% first learned about their home via the Internet
87% of home buyers who used the Internet
to search for a home purchased it through
a real estate agent
84% of realtors use social media to
compliment their sales efforts
A Few Key STATISTICS…
**Statistics from National Association of Realtors Profile of
Buyers and Sellers 2008
Two Types of SEARCH…
ORGANICPAID
IDENTIFY
REPORT
ANALYZE
REFINE
IMPLEMENT
CASE STUDY GOAL:Fusework Studios wants to be
found when searching Google for
“Internet Marketing Indianapolis”
Importance of Keyword RESEARCH…
SEARCH ENGINE friendly content…
Tips on Keyword STRATEGY…
Domain Name: What is it? When does it expire?
Tips on Keyword STRATEGY…
TITLE TAG include keywords on page title
START AT THE TOP include keyword in page URL
Tips on Keyword STRATEGY…
Meta Tags: A look behind the scenes of your website
HEADER TAGS include keywords in headings (H1 Tag)
Tips on Keyword STRATEGY…
Include keywords in your page content
Tips on Keyword STRATEGY…
Tips on Keyword STRATEGY…
AVOID “CLICK HERE” Instead describe the destination
Tips on Keyword STRATEGY…
DON’T FORGET THE LITTLE THINGS
Create Calls to Action
Add image tags using keywords
Save images with keywords in the file name
*File name: internet-marketing-indianapolis.jpg
Tips on Keyword STRATEGY…
THERE IS NO SUBSTITUTE FOR
CONSISTENTLY UPDATED & KEYWORD RICH COPY.
Domain Name: What is it? When does it expire?
Title Tag
Meta Tags
Headings
Keywords in Copy
Links
Images
Updated Content
SEARCH ENGINES. What are they looking for?
BLOG: [blŏg](contraction of the term "weblog") is a type of
website, usually maintained by an individual with regular
entries of commentary, descriptions of events, or other
material such as graphics or video. Entries are commonly
displayed in reverse-chronological order.
ONLINE DIARY MOM BLOG SPORTS BLOG
The History of BLOGGING
Why BLOG?
Improve search engine ranking for targeted keywords
Increase traffic to your Web site
Why Blog?
Blogging for Search HOW IT WORKS
Blogging ROI?
BLOG LAUNCH
Why Blog?
Call To Actions = Conversion
C
C
C
More Reasons to BLOG…
FLEXIBILITY
Allows more freedom vs. the standard listing
LEADERSHIP
Gain visibility as a thought leader in the real estate community
RELATIONSHIPS
Let your customers get to know your listings, services, and personality. If
they like what they read there is a better chance of gaining their business.
Humanize Your Brand!
CONVERSATION
Allow visitors to leave comments and encourage conversations on
your blog posts. You can be at the center of an industry-relevant news.
OBJECTIONS: I DON’T HAVE TIME!!!
If you want to compete for local search results, you don’t *NOT*
have time to blog
Blogs are the new email newsletter – but BETTER
Any content that can go in an email, newsletter, or update can go
in your blog
Use copy from your emails to customers and quickly edit to use as
a blog post
Listings, white papers, testimonials, YouTube videos . . . can all be
used for blogs
What does this report tell us about the success of our conversion?
Where is the actionable data?
The Importance of Measurement
Conversion SUCCESS
WEB
PRESENCE
TRAFFIC
GENERATION
CONVERSION
MEASUREMENT
IDEAS
AND
CREATIVITY
Text Messaging for Realtors: Why Do It?
Home buyers get instant information
Abundance of information gets passed: Reply text
includes address, listing price, # of rooms, square footage,
contact information, detailed descriptions
Additional reply text can include pictures and ability
to capture email address for further follow up
Other features include: audio tour via toll free
number & virtual tours on your phone or computer
Listings can automatically be integrated with
Facebook, Twitter and other syndication feeds
