INFORMATION PACK

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CONTENT Clinic Objectives 2

What to bring on day 2

Workshop Structure

Wednesday 17 July 4

Thursday 18 July 5

Invited mentors and experts 6

Directions 9

For queries please email: innovation@ccoi.ie

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The FUSE Product Development Clinics provide advice and support to Crafts Council of

Ireland clients who have developed craft related product for consumer markets and will

have a particular emphasis on providing support to clients participating in Creative Island at

Showcase, Irelands Creative Expo.

Cl in ic Object ives

• Provide practical advice on product development to CCoI clients for commercial

markets to include: Trends, design, production, new technologies, packaging,

branding, marketing, costing, margins, merchandising.

• Help to develop well designed commercial products for retail at appropriate price

points.

• Assist client enterprises to identify gaps in the market and respond to market

trends.

• Learn how to build media interest in your brand.

In order to maximize the benef it of the c l in ics we ask that you

br ing as much of the fol lowing as poss ib le on the day:

• Your range of products - please bring as many as is feasible, for large work i.e.

furniture, bring images of your product

• Your product descriptors

• Sample press release and your biography or artist statement

• Sample photos that you use for promotional purposes

• Your packaging and brand identity

• Your retail and wholesale price lists-domestic and international

• Any ticketing, artwork, or labeling

• A product similar to yours with branding/packaging you think works

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Workshop Structure

Wednesday 17 July Time Activ ity Faci l i tator

10am Welcome - Outline of the day Louise Allen

10.15am 3 minute intro’s All

10.45am Packaging design ideation, refinement

and prototyping Jordan Ralph

11.20am The Packaging Centre Derek Gray

12.15pm Branding Rob O’Reilly

12.45 LUNCH

2 pm Fund it.ie – crowd-sourced financing Rowena Neville

3pm 2014 Trends Emma Mc Grath

3.30pm Design Burst – Product Design and

development services Marianna Kane

1-2-1 Cl in ics – Clinics will be rolling throughout the day

Time Activ ity Faci l i tators

10.45 -

4pm

Product Design Clinics production and

new technologies

Jordan Ralph

Rob O'Reilly

Marianna Kane

10.45 -

4pm

Retailer Relations and Merchandising

Clinics

Catherine Murray

Milo Fitzgerald

Emma Mc Grath

10.45 -

4pm

Fashion Focused Design and

Development Clinics Roisin Gartland

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Thursday 18 July Time Activ ity Faci l i tator

10am Welcome- Outline of the day Louise Allen

10.15am 3 minute intro’s All

10.45am Approaching Retailers Paula McCoy

11.20am Design Principles Peter Sheehan

12.10 Media profiling Niamh O’Rourke

12.45 LUNCH

2.00pm Merchandising Eleanor Harpur

2.30pm The Importance of Branding Simon Dennehy

3.00pm 3D printing, proto-typing and new

technology

Paul Harrison

3.30pm Digital Fabrication

Tara Whelan

1-2-1 Cl in ics – Clinics will be rolling throughout the day

Time Activ ity Faci l i tators

10.45 -

4pm

Product Design Clinics production and

new technologies

Paul Harrison

Peter Sheehan

Simon Dennehy

10.45 -

4pm

Retailer Relations and Merchandising

Clinics

Eleanor Harpur

Paula Mc Coy

10.45 -

4pm

Fashion Focused Design and

Development Clinics Niamh O'Rourke

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Invited mentors and experts NAME EXPERIENCE EXPERTISE

Catherine Murray

Catherine Murray has extensive experience in retail with major Department Stores and Multi Site Retailers, ranging from Luxury, Global and High Street Brands.

Retail, merchandising.

Derek Gray

Key accounts manager for the Packaging Design Centre, Ireland.

The packaging centre

Eleanor Harpur

Eleanor is a stylist working on projects ranging from catalogue photography, event styling, exhibition design, retail display, advertising and editorial styling.

Product design, graphic design and branding, merchandising, retail

Jordan Ralph

Worked with two major international design studios - AiAiAi and KiBiSi, both based in Copenhagen.

Product design, graphic design and branding, new technologies, merchandising

Marianna Kane

Currently managing director if DesignBurst, a centre dedicated to high quality product design for international markets.

Design, production, new technology

Mark Rowan

Inspire 3D specialise in 3D printing or additive manufacturing and the first service bureau in Ireland.

INSPIRE 3D

Milo Fitzgerald

Milo has previously co-owned a furniture manufacturing company with its own retail store designing full ranges of domestic and contract furniture.

Product design, innovation capabilities, retail, wholesale

Niamh O'Rourke

Freelance fashion stylist and editor working within the fashion industry since 2000.

Fashion styling, fashion show production and fashion journalism

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Paul Harrison

For the past 26 years has worked as professional model-maker. For 21 of those years has run model-making studio (City Models), based in Dublin.

3-D technology, Prototyping and production

Paula McCoy

Paula has extensive experience in retail with major department stores. She currently works as the Home ware’s buyer for Arnotts.

Retail, merchandising

Peter Sheehan

25 years as a practicing designer in product design consultancy

Design, production

Rob O'Reilly

As well as running Scale Graphic Design studio, Rob is a visiting lecturer in Brand Identity and Professional Practice on the Visual Communication course at IADT.

Product design, innovation capabilities, graphic design & branding

Roisin Gartland

Background in clothing manufacturing and trade. Set up her own design studio in 1987, having identified a niche in the market for high-end leatherwork products.

Fashion production and design

Rowena Neville

Rowena is Director of Marketing and PR at Business to Arts, managing all programmes and events, as well as communications for Fundit.ie, the organisation’s crowdfunding platform.

Fund it.ie

Simon Dennehy

Simon is worked in both a design and project management capacity for over 10 years with both Irish and international companies.

Product design, graphic design and branding, new technologies, prototyping and production, merchandising

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Tara Whelan

Tara has a background in industrial design, graduating from NCAD, and has a post-graduate diploma in Interactive Media.

3D Printing, Product design, new technologies, community engagement.

For more information on our mentors please see our Enterprise website: www.ccoi.ie/enterprise

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Directions Mabos, 8 Hanover Quay, Dublin 2, Ireland Find it here of Google Maps: http://goo.gl/maps/rvs4P