S

Audience Survey

ResultsFus3 entertainment

Gender

S We tried to make the gender balanced by asking males

and females.

S However, there was a slightly higher percentage of

males.

Gender

Male

Female

Age

S We asked mainly 16-20s as this is the target audience

that we want.

S We also asked some adults for their feedback to see if

they agreed with the different age group.

Age

Under 10

10 to 15

16 to 20

21 to 25

26+

Trailer watching frequency

S We asked how frequently our audience checks for new

trailers.

S Most of our audience watched trailer weekly or monthly.

With a slight few watching daily.

S None watched trailers yearly.

Trailer Watched

Daily

Weekly

Monthly

Yearly

Genre Preference

S We asked what genre our audience preferred.

S Action/adventure and comedy were the most popular choices.

S Drama/Romance being the least popular.

Genre Preference

Action/Adventure

Comedy

Horror

Sci-FI

Drama/Romance

Preferable length of a trailer

S As we did not know how long we wanted our trailer to be we

asked this question to the audience.

S Hardly anyone voted for the shorter option.

S We decided a trailer in-between 1-2 minutes would be

appropriate.

Preferable length of a trailer

45 secs

1 minute

2 minutes

Time spent watching trailers

S Our research suggested that not a lot of time was spent

by the audience to watch trailers

S This was important as we needed to know how much

time we should allocate to our trailer.

Time spent watching trailers in a week

Less than 10 minutes

20 minutes

30 minutes

1 hour

Trailers good promotion?

S We asked this to our audience to make sure that our

trailer would promote the overall movie project.

Are trailers good promotional items?

Yes

No

Which Ancillary tasks?

S We also need to create two other projects to promote our

movie along with the trailer.

S The audience suggested that we should do a poster and

a website.

Ancillary Tasks Preferences

Poster

Website

Magazine Cover

Newspaper Article

Main Character preferences

S As characters nowadays in media are multi-

dimensional, we needed to know what approach to take

as we constructed our protagonist

S This was the most evenly spread out question as there

was a mixed response

Main Character Preferences

Anti Hero

Underdog

Mysterious

Suave