Fundraising2.0 give india

Fundraising 2.0

Dec 18, 2011

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Agenda

Fundraising 2.0 - What & Why?

Opportunities for Fundraising 2.0• Formal Events

• Informal Events

How to be successful at Fundraising 2.0?

Fundraising 2.0 Platforms

Case Study

Q & A

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How the Internet evolved?

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What is Fundraising 2.0?

FundraisingThe process of soliciting and gathering contributions as money, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies.

Fundraising 2.0Also known as Peer-to-Peer Fundraising (P2P) it is about empowering your supporters, both donors and volunteers to raise funds by encouraging them to raise funds from their own networks and communities

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Who does a donor trust?

“Consumers trust real friends and virtual strangers the most”(1)

Source: (1) http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/

http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/



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Why should I be concerned about Fundraising 2.0?• People give to friends, colleagues and people they know

• People give to causes not to institutions

• Leverage your donors/volunteers creatively and make them ambassadors of your organization

• Acquire more donors for your organisations

• Also builds greater awareness for your cause and a chance to create ambassadors of today’s donors

• More funds for you…

• …at very low cost to you

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Agenda



• Informal Events



Case Study

Q & A

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Opportunities for Fundraising 2.0

Fundraising 2.0

Formal Events

Sporting Events

Marathon

Walkathon

Cyclothon

Giving Challenges

Global Giving Open

Challenge

India Giving Challenge

Informal Events

Weddings

Birthdays

Anniversaries

• Formal ly organized event typically by a third party on a specific date/period

• Encourages competition amongst participants

• Associated with a personal event in the fundraisers’ life

• People participate on their own terms

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Marathons in India – Some Statistics

Bangalore Marathon 2009

81 NGOs

Rs. 1.4 cr. raised

Bangalore Marathon 2010

73 NGOs

Rs. 1.3 cr. raised

Delhi Marathon 2009

Rs. 2.1 cr. raised

Delhi Marathon 2010

40 NGOs

Rs. 3.2 cr. raised

Mumbai Marathon 2010

109 NGOs

Rs. 9.2 cr. raised

Mumbai Marathon 2011

131 NGOs

Rs. 12.2 cr. raised

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Giving Challenges – A Glance

Open Challenge 2010500+ NGOs

$1.5 Mn raised

Open Challenge 2011450+ NGOs

$1.1 Mn raised

India Giving Challenge 2010250+ NGOs

Rs. 2.1 cr. raised

India Giving Challenge 2011300+ NGOs

Rs. 3.1 cr. raised

India Tax Saving Challenge 2010100+ NGOs

Rs. 50+ lacs raised

India Tax Saving Challenge 2010100+ NGOs

Rs. 50+ lacs. raised

Get experiences from people

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Informal Events – An Introduction • Peer-to-Peer fundraising is personal . Its about people

• Its about sharing personal stories & journeys

• Important to state the reasons for getting involved & what engaged them

• Reason for raising funds

• Updating fundraising pages with progress and update of the project

• Their reasons for raising funds encourage others to join or donate

NGOs should support this personal activity by coaching participants to share their story.

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Informal Events – What Fundraisers have to say (1/2)

“I wanted to do some good to society and give a chance to family and friends to donate. I used the GiveIndia donation as gift, so that lead to this option. I am happy that it raised something which I am sure will make some difference.”

Raj Kalakota used iGive to celebrate his son's first birthday

Kakoli Dey set up an iGive page to commemorate her grandmother's death anniversary.

“My love for my grand mom and my love for the NGO I work for have motivated me to create this page. Raising funds whatsoever the cause is a bit tough but this is a fantastic way of asking for fund!”

Chandramouli Venkatesan set up an iGive page as he wanted to make a difference to the underprivileged:

“The elderly homeless in India can use every rupee that we raise. I was amazed at the number of people who contributed and also people who I did not know well also responded to the appeal.”

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Informal Events – What Fundraisers have to say (2/2)

“We knew that in our weddingcard if we were to just write "no gifts", it would not dissuade people from getting gifts. If we gave them something else to "give", they would at least get that satisfaction. And this way, we could start our life together with the blessings of our extended family."

Uday and Shweta Khankhoje received gifts for charity on their wedding day

- As did Megha and Karam.

“GiveIndia provided a perfect solution - a gift our friends would be happy to give and that we would be happy to accept too. Most of our friends were very happy with our decision and donated generously. ”

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Agenda



• Informal Events



Case Study

Q & A

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How to raise funds - yourself and through your supporters (1/8)

1. Display your campaign prominently on your website or setup a microsite for the same

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How to raise funds - yourself and through your supporters (2/8)2. Send an appeal letter to all your friends, family and

supporters. Ensure that you specify a prominent call-to-action in this letter.

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How to raise funds - yourself and through your supporters (3/8)3. Maintain an excel sheet of your supporters and call them

up, if they do not respond to your email. (Also: Thank all who do respond, for their support )

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How to raise funds - yourself and through your supporters (4/8)4. Dedicate an article in your NGO’s newsletter to the

fundraising project you have set up; and add a prominent call-to-action in it

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How to raise funds - yourself and through your supporters (5/8)5. Post your iGive page link and a brief description of what

you’re raising funds for on your Facebook or Orkut or whichever social networking site you use profile; encourage your employees to do the same

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How to raise funds - yourself and through your supporters (6/8)6. Does your NGO/CEO have a blog? Write some posts about

your iGive page and your efforts to get to your target amount; encourage your employees to do the same

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How to raise funds - yourself and through your supporters (7/8) 7. Everyone at your NGO can update their email signatures with a link to

your NGO’s iGive page

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How to raise funds - yourself and through your supporters (8/8)

Feel free to share this slide with supporters who raise funds for you. You may also carry this information on your website. This is what supporters can do -1. Send a personalised appeal message/email to your networks, which

contains a prominent call-to-action. Tell all exactly how the money they give will be used and what impact it will have.

2. Spread the word along with a brief description of what you're raising funds for on whichever social networking site you use, such as Facebook or Orkut. Lots of people take the time to read what their friends are doing.

3. Do you have a blog? Dedicate a post or two to your fundraising efforts. Don’t forget to mention why you support the cause.

4. Don't give up after the first mail; many of your friends may need a gentle reminder so send at least one follow-up mail.

5. Ask your spouse, siblings, parents and children to help you spread the word.

6. Still can't think of who to send the link to? How about your… cousinsneighbours, batchmates, colleagues, family friends, club/gym friends…

7. One last tip - after your page expires, don't forget to write to everyone who donated to you thanking them and telling them that they helped you succeed.

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Agenda



• Informal Events



Case Study

Q & A

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Fundraising Platforms

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iGive – a tool for fundraising

What is iGive?What is iGive? Why iGive?Why iGive?

+ =

iGive is an online fundraising tool that

enables anyone to raise funds conveniently for a

cause that they are passionate about.

It lets you reach out to friends and family anywhere in the

world.

Is easy and convenient to use, both for you and for the people donating to your cause.– from

setting up the page to sending receipts for

donations is all done online

Transparent mechanism of who’s donated and funds

collected

Is a platform that fulfills all fundraising needs

It lets you reach out to friends and family anywhere in the

world.

Is easy and convenient to use, both for you and for the people donating to your cause.– from

setting up the page to sending receipts for

donations is all done online

Transparent mechanism of who’s donated and funds

collected

Is a platform that fulfills all fundraising needs

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Agenda



• Informal Events



Case Study

Q & A

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Case Study: Teach for India (1/2)

Number of Fellows: 130

Funds Raised: Rs. 43 lacs

From: 1,790 donors

Total Matching Won: Rs. 16 lacs

Raised Funds For:

• Books

• Setting up libraries

• Resource center

• Field trips

• Infrastructure needs in the classroom ( eg: stationary, projector)

Target Donors: Individuals ( ie. non-corporate, non-HNI, non-institutional donors) .

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Case Study: Teach for India (2/2)

Factors that helped raise funds:

• Fellows felt personally responsible for making this a success

• Twice a week motivating mails sent to all Fellows

• Created an internal competition by recognising top-3 Fellows each week

• Incentive of winning

“Every Fellow is like a CEO for his own classroom. He needs to gather resources and means to ensure

students are making academic progress. Since the Fellows feel so closely responsible for the growth of their kids, they did not hesitate to reach out to their

network for financial support.” - Mridvika Mathur, Manager, Development, Teach For India

How were funds raised?

• Tons of Emails

• Social Media

• In-person asks

• Phone-call asks

• SMS Followups

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Case Study: Sahaara, MumbaiFunds Raised: Rs. 8.8 lacsNo. of Donors: 215Total Matching Won: Rs. 2.75 lacsTarget Donors: Regular Donors + anyone the team came in contact with ( family, friends, neighbours, their contacts etc.)

Factors that helped raise funds:• Gave a heads up to last years donors as soon as event dates were

announced • Made it an in-house event with all employees reaching out to their

networks• Kept donors informed through the event of the daily/weekly matching

won

How were funds raised?• Tons of emails• Phone/Email Follow-ups

• Word-of-Mouth• Facebook appeal

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However, remember that YOU will need to encourage fundraisers to continue to take action…• Highlight effective fundraisers

• Provide best practices in fundraising

• Give regular updates on fundraising progress; build anticipation

through newsletters/ campaign-focused update mails

• Encourage fundraisers to be the first to donate

• Leverage offline events

• Update/Encourage/Appreciate – in your communication

• Encourage spreading the word through social media, blogs, email

signatures

“Remember, it’s about people not technology.”

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Agenda



• Informal Events



Case Study

Q & A

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Tarika VaswaniInternet Giving, GiveIndia

[email protected]

www.GiveIndia.org blog.GiveIndia.org www.facebook.com/GiveIndia

@GiveIndia www.youtube.com/GiveIndia2000

mailto:[email protected]

mailto:[email protected]

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