Fundraising Training Course. Why Learn To Fundraise? l Skills l Career Development l Organisation...
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Transcript of Fundraising Training Course. Why Learn To Fundraise? l Skills l Career Development l Organisation...
Fundraising
Training Course
Why Learn To Fundraise?
Skills Career Development Organisation Support Organisation Development
FundraisingWhat Is It?
Ideas
Selling
Resources
Support
Relationships
The Funders
Charitable Trusts Corporate Sector Government Europe National Lottery The General Public
The Funds
Donations Sponsorship Gifts In Kind Grants Employee Volunteering
Charitable TrustsDo’s & Don’ts
Plan A Strategy Plan Ahead Select A Good Project Believe In What You Are Doing Select A Target Write An Application Tailored To The Needs Of The Trust Use A Personal Contact Prepare A Realistic & Accurate Budget Be Concise Be Specific Establish Your Credibility Keep Records Of Everything You Do Send Reports & Keep Trusts Informed Try To Develop A Partnership Or Long Term Relationship Say Thank You
Send A Duplicated Mailshot Ask For Unrealistic Amounts Assume Trust Will Instantly Understand The Needs You Are
Meeting Make General Appeals For Running Costs Use Jargon Beg
The Process
Identify Your Needs Research Sources Produce A Fundraising Plan Build A Fundraising Team Apply For Funds Say Thank You Keep Funders Informed Return To Warm Funders Keep Records
The Ingredients Of Good Fundraising
Develop good, clear key selling points.
Identify the problem and the need.
Show how effective you are. What is the impact of your
work? What other plus points have
you got?
Key Points To Success
Focus - On Your Needs and On Funders Needs
Be Succinct Good Presentation Is
Everything State Your Case Listen
The Techniques
Direct Mail Written Applications Sponsorship Big Gift Campaigns Legacies Events Membership Schools Appeals Advertising Promotions Trading Personal Solicitation
4 Ingredients For A Successful Event
The Media The Sponsors The Charity The Performance
Fundraising Ideas
Anything - a - thons Sponsored Activities Ticket Events Public Collections
What Is A Good Idea?
A good idea : Sounds fresh or interesting and captures the imagination. Is or sounds startlingly obvious Has a catchy title Appears or is innovative Is topical Is different Shows value for money or leverage Complements and supplements existing provision or
involves collaboration with other agencies. Has measurable objectives and specific outcomes which
are clearly of benefit Is realistic and achievable
What Is A Fundable Project?
Specific Important Effective Realistic Good Value Topical Relevant Bite-sized
Improving Your Communication
Skills
Always write in plain English Or Welsh!
An application for funding is no more than an answer to the following:
Who You Are What Work You Do and What You Are
Proposing To Do Why This Work Is Important What You Plan To Do What You Need To Do It How The Funder Can Help You
The Cardinal Sins Of Applications
Verbicide - Using meaningless words
Verbitis - Using inflamed words
Verbosity - Waffling Verbification - Using endless
long words
Practical Exercise
Rewrite the following sentences:
It would be our hope that you might fund this project.
A demonstrated commitment to cooperation and collaboration forms the cornerstone of this project.
Your grant has proved to be of great significance to this organisation and we would like to express our gratitude.
12 Tips For Better Writing
Write In Shorter Sentences Break Up Longer Sentences Vary The Length Of Sentences Use Smaller Words rather than long words Avoid jargon Avoid unsubstantiated superlatives Write for the reader - think about who they are and how much they
are likely to know. Talk in common language Don’t patronise Keep it short and simple but say everything you need to Make it clear and logical Improve the visual appearance and readability by using:
» shorter paragraphs
» Headings and sub-headings
» indents
Making A Good Application
A Suggested Structure Project Title Personalise Proposal Summary Introduction - Who You Are Why The Donor Might Be Interested The Need - Substantiate it! What You Will Do - How you will resolve the
problem How You Will Do It How Much You Need The Request Sign Off
Writing A Better Application
Build the credibility of your organisation Support the need for you project Develop clear, specific, measurable and attainable
objectives Justify your approach Include methods for evaluating your progress Demonstrate the value of the funding Use simple, clear understandable language Say in concisely and briefly Prepare a realistic budget and include all your costs.
Assessing An Application
How can you improve your applications?
Think about the following:
The readability Does the application make clear what it
needs funds for and how much is needed?
Is it realistic? Does the application make a good
case? Does it meet the funders needs? Are you convinced? If not, why not?
The Ingredients Of A Good Application
Catchy Title Proposal Summary Introduction Statement of Problem/Need Project Objectives Methods Budget Funding Plan Request Funding Rationale Backup Information
All on 1 or 2 pages!
Costing A Project
The Key Stages
Describe The Project Write Down Expenditure
Needs Cost Each Item Total The Costs Examine The Total & Amend Agree The Budget
Always remember to look for hidden costs
ExerciseCosting A Midweek
Group Day
What are the costs involved in the following mid week group task.
A mid week group will be going to a site in the Brecon Beacons. The task is to complete a section of wheelchair accessible footpath. A large tree will need to be felled as it is currently blocking the path. Materials will need to be brought to the site.
What are the costs?
Fundraising In TCV
National Guidelines Wales Regional Guidelines The Role of the External
Relations Coordinator
Further Reading
Required Reading For TCV FundraisersTCV’s Guide To Working Practice - Fundraising
(Available In All TCV Offices)
Recommended ReadingWriting Better Fundraising Applications - Directory Of Social Change
The Complete Fundraising Handbook - Directory Of Social Change
Step By Step, A Guide To Volunteer Fundraising - National Centre For Volunteering
(All of the above are available from the Wales Regional Office on loan.)