Fundraising to Friendraising to Socialraising
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17-Oct-2014 -
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Education
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Transcript of Fundraising to Friendraising to Socialraising
Fund Friend Social
Paul PrewittElectronic Communications Coordinator
“They are doing it, so must we to succeed!”
What A Big Fancy Mess
Where do we start?
Start With Your Content
Your Site’s Content Make it FUN
Make it Social
Save Your Brand/Name
http://namechk.com/
Determine Your Market
Focus to the markets your content works with. You don’t have to do it all.
“I’ll do anything to help out a friend.”
Focusing on Friend Raising
Start Building RelationshipsFund Raising Friend Raising
I get something back. When it is worth the
effort. It impacts someone I
know. Makes me feel good.
How can I help. Think nothing of it. Just call and I’ll be
there. What are friends for.
MAKE SURE TO ASK
Pay it Forward
Watch it Spread
“Use tools to help you get the job done.”
Making Life Easier
Hootsuite 2.0
Digsby
Going Mobile
“We can track results on Social Media.”
Show Me the Money!
Tools to help track Social MediaThere is two main types of interactions that can be tracked with Social Media.
1.Return on Engagement or also referred to as “reach”.
2.Return on Investment
Soap, Lather, Rinse & Repeat Remember that with Social Media we
are always following the old adage of Soap, Lather, Rinse & Repeat (or at first you don’t succeed try, try again).
Remember if it is not workingfor you, then maybe it’s justnot your thing.
WATCH YOUR BOTTOM LINE