Fundraising Tips for Women Entrepreneurs
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Fundraising Tipsfor (Women)
Entrepreneurs
#womenentrepreneur
July 23, 2014
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Agenda
• Pitch deck fundamentals
• Funding sources
• Helpful tips
• Q&A
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Pitch Deck Overview
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• Keep it simple (8-10 pages, 24-30 font)• No excel spreadsheets (save for diligence)• If you can replace words with a simple
graphic, do it• Test your pitch by pitching to 10 people and
asking them to describe your company in 1 sentence
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Tagline: Ideally 10 words or less
Investor DeckMonth Year
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Logo
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The Problem
What problem are you trying to solve?
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• Simple picture/graphic always helpful• If this is not a commonly understood industry, start by
giving audience context
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Your Solution
How is your company going to fix this problem?
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Why your team is the right team
Name, Title• Accomplishments• Relevant previous
roles (logos ok)
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Name, Title• Accomplishments• Relevant previous
roles (logos ok)
Next key hire, title(if relevant)
Strategic Advisors(if relevant)
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What is The Market Opportunity?
Differentiate between • TAM: Total Available Market• SAM: Serviceable Addressable Market• SOM: Serviceable Obtainable Market
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Business Model
• How you will make money
• How you are pricing your product
• How you will acquire customers*
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• Cost to acquire (ideally trending down as you get more targeted)• Process to acquire sales (channel, learnings)• Sales pipeline (if B2B)• Lifetime value
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Traction to date
What metrics matter to your business?
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$Y RevenueX Users Z Transactions
• Additional Key Performance Indicators (KPIs) could be average time on site, % repeat users, % paying customers, # letters of intent from B2B customers, etc.
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Why your company is special
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Dimension 1
Dim
ensi
on 2
Feature Feature Feature Feature
• Have a holistic list of competitors• Consider indirect or future competitors
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Investing Details: Call to Action!
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• Size of your round (raising $500K)• Terms of your round (cap/valuation)• What you’ve raised so far (raised $250K)• Top three things the money will be used for• Background of lead investors or other
strategic investors (if relevant)
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Agenda
• Pitch deck fundamentals
• Funding sources
• Helpful tips
• Q&A
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Sources of capital
Founders
Company Revenue
Friends & Family
VCs & Angels
Other
• Very high risk• Already investing “sweat equity”
• “Bootstrapping”• How long before profitable / break even?
• Most expensive capital to raise• How will you feel if you fail?
• Not the default• Gives away equity / control
• Bank loans, government grants, business plan competitions, venture debt, strategic investors
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Ways to value a company
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% of equity diluted
VC Method
• Raise $X needed for 12-18 months• Each round, typical dilution = 20-25%• $X ÷ Post Money Valuation = 20-25%
• Estimate company acquisition price• Reverse engineer today’s value based on
VC’s required returns
Berkus Method
• Good Idea: $500K• Working Prototype: +$500K• Quality Management Team: +$500K• Strategic Relationships: +$500K• Product Rollout or Sales: +$500K
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Agenda
• Pitch deck fundamentals
• Funding sources
• Helpful tips
• Q&A
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Fundraising tips
• Let the best pitcher pitch
• Know your numbers really well
• Approach fundraising like a job search – be targeted and do your research
• Pitch the company, not the product
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Questions?
Angela Leewww.37angels.com@37angelsNY
Sirk Rohwww.earlygrowthfinancialservices.com@EarlyGrowthFS