Fundraising & Technology
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FUNDRAISING & TECHNOLOGY Or as a Facebook friend called it: "Facebook, Twitter & My Space: How to hit up friends for money"
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Presentation to NYU Wagner class on Fundraising and new technologies
Transcript of Fundraising & Technology
FUNDRAISING & TECHNOLOGY
Or as a Facebook friend called it:"Facebook, Twitter & My Space: How to hit up friends for money"
I’m still trying to figure out if she was serious…
About me… Raised $$ for Delaware
Symphony Orchestra (1995 – 1998) and Springfield (MA) Symphony Orchestra (1998 – 2001)
At NPCC since 2001 (I moved to NYC after 9/11), and have been the point person for membership since then.
About you… Your name Your title Your organization name (if appropriate) 3 words that describe your organization (or you if
no organization affiliation yet.)
Why only 3 words? Helps de-clutter your thoughts about what your
organization accomplishes Gets rid of jargon Audience gets a clear picture of your organization Similar to the elevator pitch…
(not completely of course, but this is a great exercise for any development professional to do)
What problem are you trying
to solve?&
Show a value proposition
http://www.youtube.com/watch?v=Tq0tan49rmc
“A good elevator pitch is made up of two key elements:”
To find it: Google “elevator pitch”
No matter the communication vehicle, you should keep those
elements in mind…especially in today’s society
POLL
How many of you would donate to NPCC right now?
…or to any of the Nonprofits represented
here tonight?
Why?Or
Why not?
I’ve been taught that
It’s the personal connection
QUESTION:
Why do people
give?
1. Someone I know asked me to give, and I wanted to help them 2. I felt emotionally moved by someone's story 3. I want to feel I'm not powerless in the face of need and can help (this is
especially true during disasters) 4. I want to feel I'm changing someone's life 5. I feel a sense of closeness to a community or group 6. I need a tax deduction 7. I want to memorialize someone (who is struggling or died of a disease, for
example) 8. I was raised to give to charity - it's tradition in my family 9. I want to have a good image for myself/my company 10. I want to leave a legacy that perpetuates me, my ideals or my cause 11. I feel fortunate (or guilty) and want to give something back to others 12. I give for religious reasons - God wants me to share my affluence 13. I want to be seen as a leader/role model 14. I want to be "hip," and supporting this charity (i.e., wearing a yellow wrist
band) is in style 15. It makes me feel connected to other people and builds my social network
Source: http://www.fundraising123.org/article/secret-getting-people-give-15-reasons-why-people-donate
Remember:
Fundraising is about relationships Not about technology
Fundraising is a part of Marketing &
Marketing is a part of Fundraising
Technology is a tool to help achieve your goals.
What do we want to do? (Your mission)
How can we do that? (Using Technology)
YOUR MISSION SHOULD ALWAYS
COME FIRST
Use technology to save on costs so you don’t have to
raise as much $$! Conference calling instead of meeting in person Email instead of mail Scanning, databases, faxing, etc. Databases! What else?
Idealware.org
Use to research different types of software
Or
Hire a consultant from NPowerNY or the Fund for the City of New York to do the research & recommend one for you
SOCIAL MEDIA
POLL
How many of you use:For personal or for your org?•Facebook? •Twitter? •MySpace?•Blogs?•Slideshare?•LinkedIn?
Reasons to use Social Media:1. You need to be where your target audiences are. Consider it like an
interactive 24-hour news cycle. 2. It’s a cheap and easy way to connect with your current supporters and
engage new ones.3. The Web 2.0 world is an active hub filled with influentials. If you engage
influentials right, they can help your organization spread your message, introduce new people to your organization and blog about it. Also, major news networks and reporters are using online social networks to get interesting story ideas and generate new sources and leads.
4. Find out what people are saying about your organization. Too often, nonprofits don’t step out into the real world to learn how their supporters and the general public really feel about the organization’s mission and latest initiatives.
5. The Web 2.0 world is not going away anytime soon, so don’t fight it. Join it and take advantage of another avenue to reach your organization’s supporters. From http://www.frogloop.com/web2.0
(Care2’s website: a nonprofit marketing and advertising firm)
Facebook Causes
Blogs
MySpace
Social Media can enhance your efforts• Twitter, Facebook, etc. are good for
communications, but we are all still learning how these tools can enhance our revenues.
• They will not replace any fundraising strategies, but will supplement them.
Twestival!!
Raised over $250,000 worldwide for Charity:Water.
Site Costs
SixDegrees.org or Change.org (via NetworkforGood)
Network for Good transaction processing fees are 4.75% of transaction
Firstgiving.org 5% fee on each donation, plus a 2.5% credit card processing fee
GiveForward.org $1 to create a fundraising profile; 3% of total donations; 2.6% credit card processing fee plus $0.20 per transaction
ChipIn.com No fees for payments to PayPal accounts; PayPal Bus. Or Premier accounts may have 1.9% to 2.9% fees, plus $0.30 from PayPal
ChangingthePresent.org ImportantGifts transaction fees 3% plus $0.30
Do It Yourself FundingChart from April 1, 2009 Nonprofit Times
ADDITIONAL RESOURCES
ARTICLES FOUND THROUGH BLOGS OR TWEETS
Increasing online donations for nonprofits:http://www.useit.com/alertbox/nonprofit-donations.html Cause-Marketing/Corporate Sponsorships:http://selfishgiving.com/cause-marketing-news/cause-marketers-seize-the-day Foundation Giving 08-09:http://foundationcenter.org/pnd/news/story.jhtml?id=247800009
Web 2.0 Resources for Nonprofits:http://www.diosacommunications.com/nonprofit.htmhttp://www.searchenginepeople.com/blog/twitter-tips-for-charities-and-non-profits-3-case-studies.htmlhttp://mashable.com/2009/03/26/social-media-nonprofit-study/http://fundraisingcoach.com/2008/10/07/twitter-for-nonprofits/http://beth.typepad.com/beths_blog/2008/11/twitter-as-char.html
ARTICLES FOUND THROUGH BLOGS OR TWEETS
Text Fundraisinghttp://mcommons.com/media/pdf/casestudies/mcommons-hsus-fundraising.pdfhttp://mobileactive.org/http://www.mobilegiving.org/ ($400,000 raised through SMS (Short Message Service, aka texting) Donor Retention:http://philanthropy.com/live/2009/03/retaining_donors/chat.php3http://www.fundraising123.org/article/fundraising-when-money-tight Donor Research:http://www.foundationcenter.orghttp://www.iwave.comhttp://www.wealthengine.comhttp://www.grantstation.comhttp://www.npccny.org/grants.htm
HELPFUL WEBSITES
General Fundraising Sites:http://www.philanthropy.comhttp://www.fundraising123.org – Info from Network for Good General Technology for Nonprofits:http://www.nten.orghttp://www.idealware.orghttp://www.techsoup.org Blogs:http://www.nonprofitmarketingblog.com/http://beth.typepad.com/beths_blog/http://afine2.wordpress.com/http://pndblog.typepad.com/pndblog/http://blog.deborah.elizabeth.finn.com/blog/
HELPFUL WEBSITES
Other Good resources:http://www.techsoup.org TECHSOUP!!!http://www.affinityresources.com/pgs/awz55Online2.shtml - Online donation softwarehttp://www.salesforcefoundation.org – gives away 10 free licenses to nonprofitshttp://www.guidestar.org – marketing is fundraising and fundraising is marketinghttp://www.nycharities.org – free event listing, registration and donation processinghttp://www.wastematch.org – donate or accept materials/computers/furniture etc.http://www.logmein.com – connect to your office computer at homehttp://www.multistatefiling.org/ - register your nonprofit in multiple states for fundraisinghttp://www.nyc.gov/nonprofits -Mayor’s initiative for nonprofits http://www.npccny.org – shameless plug for overall nonprofit management resourceshttp://www.npccny.org/Form_990/990.htm -How to Read the form 990 & Understand What it Meanshttp://www.npccny.org/grants.htm - government funding opportunitieshttp://www.npccny.org/member.htm#readytalk – conference calling for low prices!
FOR FURTHER READING
Good books (when done with class):Good to Great by Jim CollinsGood to Great and the Social Sectors by Jim CollinsMade to Stick by Chip and Dan HeathRobin Hood Marketing by Katya AndresenForces for Good: The Six Practices of High-Impact Nonprofits by Leslie Crutchfield, Heather McLeod GrantMomentum : Igniting Social Change in the Connected Age by Allison Fine Good periodicals:Chronicle of Philanthropy www.philanthropy.comStanford Social Innovation Review www.ssireview.orgCrain’s New York Business www.crains.comNew York Nonprofit Press www.nynp.biz (free!)New York Nonprofits (NPCC newsletter) $15 student membership, and you get the newsletter
POLL
Now, given all this information,
And if I asked you,how many of you would
donate to NPCC right now?
QUESTIONS?
My info:Craig Weinrich
Membership Outreach & IT DirectorNonprofit Coordinating Committee
(212) 502-4191 x 30Twitter: weinrichc / NPCCNY
Slideshare: craigweinrich
