Fundraising on Facebook

89% Non Profits have significant

presence in facebook

Social fundraising facts

13.27% of final donations came directly though social media. And that doesn’t even include email.

Social media is responsible for 345% more of final donations when compared to organic searchFacebook plays the biggest role in donations,

raising 95.85% of donations from all social media.

Over $250M* raised through Facebook

$250Millions

* Estimate based on analysis

Social fundraising facts

Popular fundraising apps in FacebookProcessing Fees

4.75%5% 7.5%

2.9 %

2%+$0.40

Fundrazr*

Donate App*

Razoo FirstgivingCauses* Integrated with PayPal

Processing fees for a $100 transaction

$ 7.50

$ 4.75

$ 2.90

$ 5.00

$ 0.40

Firstgiving

Causes

Razoo

Donate App*

$ 2.40$ 2.00

Fundrazr*

* Integrated with PayPal

“We are consistently impressed by the cause-focused organizations using Facebook to drive awareness and action around society’s most pressing problems. With a community of 1 billion people on Facebook, every local cause can become a global one — and every global cause can turn into a personal movement.”

Libby Leffler Strategic Partner manager @ Facebook

Make it easy to donate

SIMPLICITY BOOSTS

PARTICIPATION

A simple and easy to use interface will make it easy for the participants to donate

These apps provide easy to donate interfaces. Leverage them

fundrazr.com

fb.com/donateapp

causes.com

firstgiving.com

razoo.com

Our recommendation fb.com/donateapp

On the morning of 6/30/2011 Josh Fell off a ladder and severely injured his brain and spine. The events of that day paved a rough path into their future – Heather (wife), Taylor daughter and others, that will be ficancially and emotionally challenging

http://www.facebook.com/MiraclesForJosh

Joshua Lesniewski.Democratized fundraising

Success Stories

$20,000 raised

using Donate App

"We've raised $20,000 from our Facebook page to support Josh and his family in his recovery. Thank you to the generous people of Shreveport, LA and all our Facebook fans who have helped us. Without our Facebook page and app, we would have never been able to raise this money"

Click to visit on facebook

fb.com/donateapp