Fundraising Guide

The BBC Wildlife Fund is registered with the Charity Commission for

England and Wales, number 1119286, and is constituted as a company limited by guarantee, registered

number 6238115.

Welcome!Why not join us and GO WILD for wildlife? Our species are vanishing from our world at an alarming rate. Over the years we’ve witnessed huge declines in the numbers of many animals, from butterflies, bats and birds here in the UK to tigers, elephants and rhinos abroad. We’ve seen big reductions in populations of some of our less loved animals too… and let’s not forget those species which, even now, are yet to be discovered and understood. So what can we all do to help? By GOING WILD FOR MONEY we can really help save our threatened wildlife and wild places by putting money where it’s most needed and most effective. So come on, get involved! This booklet tells you about the important work of the BBC Wildlife Fund and provides a range of WILD ideas, all of which celebrate wildlife whilst we raise money to help save it.

Of course you can come up with your own ideas. Let us know how you get on via our website, bbc.co.uk/wild, or via our BBC Wildlife Fund Facebook page. We’d love to think that the different and varied ways of fundraising reflect the diversity of wildlife around the world.

Let’s do something WILD for wildlife. Together we really can help save our threatened wildlife and places.

Chris PaCkham supporter and presenter of Wild Night in

What is your most memorable encounter with a threatened species?

Sitting beside a wandering albatross on Prion Island, South Georgia. A massive, long winged, long-lived old sage, probably hatched before I was born and yet plummeting to extinction at the wrong end of the planet, sadly out of sight and therefore out of so many minds. This was an audience in the inner sanctum of global ornithology. We both shivered and felt very vulnerable.

Which threatened habitat do you love the most and want to see saved?

Britain’s hedgerows and meadows. Beleaguered by years of intensive agriculture, these should be the flower-specked picnic spots teeming with butterflies and bees for generations of everyday romantics, not places where naturalists tiptoe so as not to tread on the last vestiges of beauty on our doorsteps.

Chris

martinkate

marTiN hughes-games supporter and presenter of Wild Night in

What is your most memorable encounter with a threatened species?

Trunk to face, bit muddy, overwhelmingly emotional meeting with ‘Emily’ a huge, gentle African elephant – part of an orphan elephant project in Kenya. The whole object was to try to get orphaned baby elephants back to the wild. They said it could never be done, but Emily had not only returned to the wild, she’d mated with a fully wild bull and lurking in the background was her tiny, fully wild baby, being looked after by two aunties.

Which threatened habitat do you love the most and want to see saved?

Woodlands! I’ve planted hundreds of trees myself over the years and marvelled as wildlife has poured in to make the woods home. It’s a fantastic habitat for animals and a wonderful balm for troubled human souls!

What is your most memorable encounter with a threatened species?

I will never forget my first face to face, or should that be, face to gaping mouth, encounter with a basking shark. These astonishing fish, the second biggest in the world, migrate up the west coast of Britain during the late Spring and Summer. All I could think was, “I hope it doesn’t think I’m a bit of plankton”, but it swept majestically past with a casual flick of its tail. It was a magnificent and unforgettable experience.

Which threatened habitat do you love the most and want to see saved?

Our seas and oceans are still the most unexplored, little-understood regions of our planet. There are still untold creatures to discover, still so many things we don’t know or understand. The health of our oceans doesn’t just affect marine life but all life on Earth. Life came from the sea and the future of life depends on it.

kaTe humble supporter and presenter of Wild Night in

Our fuNdiNg makes a Clear differeNCe

TO Wildlife

Take a walk on the wild side! How far do you think you can walk and how many mini beasts and mammals can you find on the way? Collect your sponsorship for each mile you trek and every squirrel or earthworm you see. You can use our sponsorship forms included in this pack or create a Just Giving webpage to collect your donations.

Picnic or bbQInvite your family and friends to a local green space and enjoy some scrumptious food in the fresh air. Listen out for the buzz of bees and birdsong. Ask everyone to make a donation for attending and use the event poster enclosed to publicise your event.

Open garden and tabletop saleIf you own a pretty garden or have space to set out a table why not invite your neighbours to enjoy your Springtime flowers and browse your unwanted bric-a-brac. Ask for an entry fee and collect the money from your tabletop sale. Don’t forget you can download more event posters if you need them, from our website: bbc.co.uk/wild.

fuNdraisiNg ideas

go with your family and friends

JOaNNa lumley What is your most memorable encounter with a threatened species?Being led by the hand into the jungle by an orang-utan mother who was looking in the trees for her wayward teenage son.Which threatened habitat do you love the most and want to see saved? I grew up in Malaysia so I’m passionate about those jungles in Malaysia, Indonesia and Borneo that we are losing at an alarming rate and which can never be replaced.

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sponsored bird watchHow many birds can you spot in one hour? Get sponsored for every bird you see and ask your friends to join in the fun.

sponsored cycle or runThis spring and summer, if we’re lucky with the weather, why not set out on your bike or on foot to explore the countryside or green spaces in your area. Get fit and raise money in an environmentally friendly way! Remember to use Just Giving or our sponsorship forms to help collect money for every mile – more sponsorship forms are available from our website: bbc.co.uk/wild.

attend a springwatch Wild day OutFantastic Springwatch Wild Day Out events are taking place throughout the UK this May and June. Make sure you come along and enjoy all the activities taking place; maybe you’ll build a bat box, hunt for creepy crawlies or take part in a local tree trail walk. You’ll also have the opportunity to make a donation at some events and find out more about the BBC Wildlife Fund.To find a Springwatch Wild Day Out near you go to: bbc.co.uk/breathingplaces.

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fuNdraisiNg ideas

get out in the

ediTh bOWmaN What is your most memorable encounter with a threatened species?Witnessing the work of the Siamese crocodile project in Cambodia was a real eye-opener. My preconceptions of the crocs changed immediately and the whole experience and being welcomed into the hearts of the local tribes will stay with me for ever. It really brought home the impact that everyone’s donations and fundraising efforts can have. Big thanks to everyone who is helping in whatever way they can. You are making a big difference here in the UK and in more fragile parts of the world.

animal OlympicsDid you know a cheetah can run at a whopping 70 miles per hour? Why not turn your school summer sports day into a sponsored animal Olympics? See who can run the fastest, jump the highest and farthest!

fancy dress day and mask-makingDo you have a favourite animal? Be it an owl, a dolphin or a monkey, come to school dressed as the creature you love the best! During your art class, why not make an animal mask to complete your outfit? Donate £1 or £2 to wear fancy dress at school for the day.

art competitionGet creative by painting or drawing a picture and enter it into an art competition, which your teachers can organise. Think about the whole of the planet and all the amazing creatures that live on it, and go wild with your paint brushes!

sTeve baCkshall What is your most memorable encounter with a threatened species?Inevitably my most memorable encounter with an endangered species was the first time I filmed mountain gorillas in the wild. Whilst the camera crew was focused on a posturing silverback, a tiny baby fixed me with his gaze, about 10 metres away. He slowly and deliberately walked right up, sat down practically in my lap, took my arm in his tiny bunch-of-black-bananas paw, and looked up into my eyes as if to say, “Would you be my friend?” I have to admit I had a bit of a soggy eye moment after that!

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fuNdraisiNg ideas

are you a child?

Cake sale and coffee morningTempt your colleagues with delicious home baked cakes and coffee. Check out our website for our tasty bat cake recipe, or why not create some butterfly, hedgehog or turtle-shaped cakes? There are lots of downloadable materials to help you advertise your event at: bbc.co.uk/wild.

Wildlife quizChallenge a rival team to our wildlife quiz which you can download from our website. £5 entry fee per team can raise a fantastic amount for the fund. Remember you can also use our wild gallery poster which you’ll find in your pack to raise even more.

Wear your wildlife to work – friday fun for all!Get your zebra, snake and tiger print clothes out of the wardrobe and wear them to work on Friday 18 June to celebrate wildlife and kickstart the weekend in a wild way. Why not wear a pair of butterfly wings, cat ears or animal slippers for the day? Anything wild will do so long as you donate £1 or £2 to avoid wearing your suit and tie!

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fuNdraisiNg ideas

go at work

mark CarWardiNe BBC zoologist, photographer & authorWhat is your most memorable encounter with a threatened species? I’ll never forget coming face-to-face with a great white shark off the coast of Guadalupe Island in the North Pacific. Despite its high-profile reputation as a killing machine, the great white is one of the most extraordinary animals on the planet and is in desperate need of help.What threatened habitat do you love the most and want to see saved? I really worry about the world’s oceans. We are using them like bottomless rubbish dumps, catching far too many fish and still hunting whales, yet amazingly little is being done about it.

The bbC Wildlife fund supports projects in the uk and across the world, making a real impact on threatened places and species such as… Albatrosses, bats, bitterns, great bustards, cirl buntings, butterflies, chimpanzees, giant clams, flightless cormorants, siamese crocodiles, dolphins, sea eagles, African elephants, Saker falcons, gibbons, gorillas, red-breasted geese, hen harriers, jaguars, dormice, scarlet macaws, owls, orang-utans, Galapagos penguins, harbour porpoises, rhinos, red squirrels, seahorses, sharks, tigers, giant tortoises, turtles, twites, fen raft spiders, water voles, slow worms, whales, Ethiopian wolves… and many more!

how the bbC Wildlife fund helps threatened wildlife and places.

The BBC Wildlife Fund will fund conservation action throughout the world. The 2010 themes for action are:

• Savingourspecies• Conserving,restoringandcreating

wildlife homes • Engagingpeople – raising

awareness and engaging communities in the conservation of their wildlife, resolving conflicts between wildlife and people.

The BBC Wildlife Fund will disburse donations through an open application grant process commencing in October 2010. Grants will be made to UK registered charities, broadly allocating 20% of donations to projects conserving wildlife in the UK and 80% of donations to projects outside the UK.

JaCksON lOOseyia What threatened habitat do you love the most and want to see saved? I love the Mou Forest which is the only water catchment in my area of Narok District. If this area is saved then the Mara River will also last a long time and provide water for me and my children in the future.

how your money makes a world of difference

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safe fundraising guidelineshow can i collect money safely?We recommend that you ask for support from your friends, family and colleagues. By avoiding asking for donations from people you don’t know or fundraising in a public place you don’t have to worry about legal issues or being unsafe. If you are under 16 make sure you ask a parent or guardian to help you. Check out the helpful how2fundraise.org website for lots of useful tips and information and pay in your donation as soon as possible.

how do i make sure my fundraising event or activity is legal and safe?There is plenty of advice available online via the Institute of Fundraising website, how2fundraise.org. The website supplies guidelines about child protection, fundraising event checklists and even food standard best practice recommendations if you’re putting on a grand feast or black tie ball.

Can i organise my own raffle and can the bbC assist with prizes?If you would like to run a raffle, please check the rules on the Gambling Commission website and the how2fundraise website – this is to ensure you’re keeping within any legislative guidelines, depending on what type of raffle you’re planning. Sadly we are not

able to provide raffle prizes to our supporters. This is so we can keep our entire running costs to an absolute minimum and provide the maximum to wildlife charities.

Could my company or workplace get involved?If your company is interested in fundraising for the BBC Wildlife Fund, please look at the Go Wild at Work section in this fundraising guide and on the website. If your company is interested in becoming a corporate partner please email us at bbcwildlifefund@bbc.co.uk.

how can i get a copy of the bbC Wildlife fund logo?The BBC Wildlife Fund logo is a trademark and copyrighted by the BBC. We are

unable to supply the logo to our supporters, however we have a selection of Wild campaign images on our website plus event posters which you can use for your fundraising purposes, plus event posters.

Can the bbC film or provide coverage of my event or activity?Unfortunately we cannot guarantee any coverage of your fundraising efforts, but we recommend that you contact your local BBC radio and television office, news.bbc.co.uk/local/hi/default.stm and your local paper. The Wild campaign Facebook page will be available for you to upload your photos and videos of your events and activities, so make sure you become a fan!

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bankHSBC BankRegional Service Centre EuropePO Box 1252nd Floor, 62-76 Park StreetLondon, SE1 9RXSort code: 400250Account number: 21292528 Account name: BBC Wildlife Fund

PostMake a cheque, postal order or CAF voucher payable to the BBC Wildlife Fund and send it to:

BBC Wildlife FundPO Box 60905,London, W12 7UU

Online Online at bbc.co.uk/wild Just Giving at justgiving.com/bbcwildlifefund

Phone You can call us on 03705 100700 and donate by debit or credit card. Standard geographic charges from landlines and mobiles will apply.

Our donation services are supported by BT

Post OfficeVia Freepay account 2100

Can i request a thank-you certificate? Yes. Please send in your original paying-in slip, cheque or sponsor form including your full name and postal address so we can send you a thank-you certificate. Our address is: BBC Wildlife Find, PO Box 60905, London, W12 7UU.

how does gift aid work?Gift Aid is a simple scheme that enables charities to claim an additional 25p from every £1 donated by UK taxpayers at no cost to the taxpayer. In addition to this, the Government will provide Transitional Relief of 3 pence on the pound. So while we will claim 25p from each £1 donated, we will actually receive 28p until the 2011 tax year. To be able to claim Gift Aid we need all our eligible donators to provide a Gift Aid declaration. For more information visit our website: bbc.co.uk/wild.

Contact usBBC Wildlife FundPO Box 60905,London, W12 7UUbbcwildlifefund@bbc.co.uk General enquiries and questions: 020 8752 6900 (during office hours)

how can i make a donation to the bbC Wildlife fund?You can make a donation at your bank in person, by phone, by post or online using the details below:

donating your money

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faQWhat is the bbC Wildlife fund?The BBC Wildlife Fund is a charity, registered with the Charity Commission for England & Wales, number 1119286, and constituted as a company limited by guarantee, registered number 6238115. The BBC Wildlife Fund disburses donations received in support of its aims. It does this through making grants to UK registered charities to support specific wildlife conservation projects and monitors how the money is used. The core purpose of the BBC Wildlife Fund is to raise awareness and funds to help threatened wildlife and places.

how much of the donated money goes to support wildlife conservation?All of the money donated by the public will be used to support wildlife conservation.

What are the running costs of the bbC Wildlife fund?The total running costs are covered by investments, corporate support, other direct support and Gift Aid reclaimed on donations. Please read our Annual Review for more details, this can be found in the About Us section on our website: bbc.co.uk/wild.

is it possible to donate to one specific wildlife conservation project?No, you cannot donate to just one conservation project through the BBC

Wildlife Fund. The Fund disburses the money raised to a range of international and UK wildlife conservation projects.

how much money stays in the united kingdom? The BBC Wildlife Fund broadly aims to allocate 80% of donations to projects working to protect wildlife outside of the UK, and 20% of the donations to support UK wildlife conservation. The reasons for this approach are twofold. Firstly, the need to help protect wildlife and wild places is very urgent in developing countries, especially in the tropics, with many animals facing severe threats to their survival; and secondly, evidence has mounted over recent years to show the scale of the funding shortfall that many international wildlife projects face.

When is the broadcast appeal?Wild Night In will be broadcast on BBC Two on Sunday 20 June 2010.

When are the springwatch Wild days Out?There are Springwatch Wild Days Out taking place throughout May and June. To find a Springwatch Wild Day Out near you go to: bbc.co.uk/breathingplaces.

how do i apply for a grant from the bbC Wildlife fund?Our funding criteria and application process details will be available on our website and by post from 1 October 2010.

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What is your most memorable encounter with a threatened species?In South Africa I filmed a series with a vet who was relocating rhino to places where they could thrive without fear of poaching. There’s no easy way of telling a wild rhino you’re trying to help, and when they woke up from the tranquiliser and started to get angry, it was obvious how much stress they and the crew were under. I will never forget the excitement and terror of being so close to such a huge and potentially lethal animal and the patience and dedication of everyone involved – people mostly working for nothing, save the knowlege that they were helping to save at least one of these precious animals.

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What is your most memorable encounter with a threatened species?Seeing the axolotl in the wild. I have bred these animals for over 25 years and wondered how they fared in their wild state: a lake within Mexico City, to which they are endemic. I finally got the chance to find and film them in the wild. Sadly I was just in time to witness their effective extinction as a wild animal. Although large populations exist in captivity all around the world, this animal neatly illustrates the dilemma and the moral arguments of captive versus wild populations.