Crowdfunding for Farmers: Understanding the Many Forms of Fundraising from the Masses
Fundraising and Crowdfunding · Fundraising and Crowdfunding Understanding the Process and Becoming...
Transcript of Fundraising and Crowdfunding · Fundraising and Crowdfunding Understanding the Process and Becoming...
![Page 1: Fundraising and Crowdfunding · Fundraising and Crowdfunding Understanding the Process and Becoming more Successful. We all need Money. We also need Supporters. On-Line and Off-Line.](https://reader033.fdocuments.us/reader033/viewer/2022042316/5f0500227e708231d410c391/html5/thumbnails/1.jpg)
a presentation by Michael Norton
Fundraising and
Crowdfunding
Understanding the Process
and Becoming more Successful
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We all need Money
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We also need Supporters
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On-Line and Off-Line
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People only give if asked
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The ladder of Asking
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At the Bottom: Junk Mail
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Next up: Social Networking
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Next up: Sending Letters and E-mails
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At the top: Asking personally
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And this helps: A Site Visit
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Rules of Fundraising
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Keep It Short and
Simple
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Be Specific
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It’s all about people
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Ask for a
specific sum
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Crowdfunding
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Crowdfunding Basics
• A set Target Amount to achieve a specific
outcome
• You raise the money within a specified
Time Frame
• Rewards based: you provide Benefits in
Return
• Pre-set Levels of Giving
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Crowdfunding: my own starting point
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How to make crowdfunding work
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Invite people to help you make
something happen
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Rewards: what can you
offer in return?
• Things that people want
• Experiences and opportunities
• Customers in advance
Low cost to deliver
Benefits that seek to engage
Fun and excitement
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Gateshead Citizens Advice: what could it offer?
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hisBe, Brighton: what could it offer?
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The Converging World
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Attract supporters
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Engage your supporters
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Crowdfunding is hard work