Fundraising 1.23.10
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Transcript of Fundraising 1.23.10
POLITICAL FUNDRAISING@chrisfaulkner
#postparty
Elements of Your Finance Plan
• 1. Personal Solicitation• 2. Finance Committee• 3. Events• 4. Direct Mail• 5. Online• 6. PACS
Personal Solicitations
“Money is the mother’s milk of politics.”Jesse Unruh
Speaker of the CA Assembly
Successful candidates
spend 35-50% of their
time raising money.
Why ask for a
contribution directly,
either by phone or
personal visit?
The most
cost effective
way to raise
$$
Results can
be immediate
Return is
high
Finance Committee
• Recruitment:– Occupation
• Membership Lists• PAC money
– Region– Interest Area
• Venue
• Food
• Drinks
• Invitations
Fundraising
Events
Receptions
Lunches
Breakfast
Fundraising Events
• Lessons Learned:– Fundraising Invitations MUST be followed up by
personal phone calls– Recognize & reward your ticket sellers– Negotiate with hotels & restaurants for best rates– Keep track of everyone who has attended– Always say THANK YOU
Direct Mail
• A direct mail program is the process of soliciting, collecting, and tracking funds
• Regular, systematic source of income• Heavily researched and tracked
3 Steps
Mail the
List
Track the results
Obtain
the List
Mail the Lists
• The Letter– Ask for money.– Tell them why you need
it.– Tell them when you
need it.– Ask for a specific
amount.– Short vs. Long letters.– Use of Inserts (i.e. Palm
cards)
A faster, more efficient, and compelling way to contribute
Media and message tie-in
“Shared” Activity
Importance of the “Small Donors”4
3
2
1
Online Contributions“feed and water your garden”
Online Contributions
• A few tips:– Collect emails at every opportunity– Ask for realistic donations (i.e. $27.50 for 10
yard signs
www.AmericanMajority.orgwww.SamAdamsAlliance.org