Fundraising 101 Nonprofit Toolkit..

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Fundraising 101 Nonprofit Toolkit..Welcome to Fundraising 101!
Your organization is embarking on an exciting journey to engage with donors and to raise money to support your organization’s mission.
Maximize your time management and organization throughout the fundraising process by utilizing the strategy planner below to aid in the structure of your fundraiser.
WHAT IS YOUR FUNDRAISING GOAL?
When selecting your fundraising goal, select a value that is manageable and achievable based on your organiation size and staffing.
WHAT WILL THIS GOAL HELP TO ACHIEVE AT YOUR ORGANIZATION?
This will be something your organization should share with current and potential donors. That way, they may conceptualize how their donation will servce to support your organization’s mission.
WHAT DO YOUR DONORS VALUE?
Utilizing current and previous feedback. What do you feel your donor base values most?
HOW DO YOU PLAN TO CONNECT WITH YOUR DONORS?
Will you be connecting with your donors via phone, email, social media, mail-ers, etc?
01. 3 Key Components to Making Your Fundraiser Successful
Successfully educate your donors on the following:
HOW AND WHEN TO DONATE.
If you are accepting online donations, provide detailed instructions on:
How to find your nonprofit’s profile.
How to successfully submit a donation.
How to mange and submit in-person donations.
How to manage and submit phone donations.
INFORM DONORS ABOUT SPECIAL EVENTS AND ACTIV- ITIES YOUR ORGANIZATION IS HOSTING.
Donor involvement is key. It’s crucial to invite your donors to witness your organization’s mission at work. This will help to drive donor engagement and create excitement about your fundraiser. This is also an opportunity to edu- cate donors about the different facets of your organization and illustrate the ways that you serve your community.
MAKE REGULAR ANNOUNCEMENTS AND UPDATES ABOUT YOUR UPCOMING FUNDRAISER:
Keep donors up-to-date about the progress of your fund- raiser via email/mailers. Additionally, suggest a call to action to help drive engagement (such as share with five friends, sign up for volunteer opportunities, etc.)
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Imagine you have never accessed this page before; How would you explain
this to a donor who is new to your
fundraiser?
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When beginning your fundraiser it is important to pick a member of your team who will take the lead on this project. Having a team representative is key when building a successful fundraiser.
DETERMINE HOW MANY MEMBERS YOU WILL NEED ON YOUR TEAM.
If your organization is only allotting one member of your staff to work on this fundraising project, recruit volunteers and board members to help with your efforts.
Host an informal kick-off meeting to acquaint your team with one another and to communi- cate your organization’s fundraising goal. This will be an optimal time to strategize and create your fundraising timeline.
Delegate tasks to your team to effectively manage your time. This will include reaching out to donors, posting updates on social media, and preparing literature to be mailed out.
02. Internal Non-Profit Organization
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CREATE A TIMELINE BASED ON YOUR TEAM’S SIZE AND CAPACITY THAT WILL HELP YOU REACH YOUR GOAL.
First, you will need to begin to develop and plan your social media outreach strategy.
Next, you will need to prepare the content of mass emails and create a timeline for when your email blasts will be sent out leading up to, and over the course of your fundraising campaign.
Then, you will schedule events and activities to get the word out and to create excitement and engagement with your donors and the community you serve.
ACTIVELY TRACK DONORS YOU HAVE REACHED OUT TO, AND VIA WHICH COMMUNICATION METHOD.
Tracking your communication methods is vital to maintaining current donors as well as attracting new donors.
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03. Social Media Tips & Best Practices
Post regularly about your fundraiser on your organization’s social channels. Facebook, Twitter, and Instagram have useful and affordable tools to optimize and track visitor engagement
A call to action is always an excellent way to make donors feel involved. For example: challenge your followers to share your update to their timeline. This makes individuals feel as though they are playing a part in your success. The more shares, the more awareness to others who might be passionate about your mission but are unfamiliar with your organization.
Send thank you notes to each person who made a contribution. A personalized “thank you” email or letter goes a long way in making the donor feel appreciated. This will motivate your audience to give again!