Fundraising 101 Basic Principles For A Vibrant Fundraising Program.
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Transcript of Fundraising 101 Basic Principles For A Vibrant Fundraising Program.
Fundraising 101
Basic Principles For A Vibrant Fundraising Program
Basic Principles For A Vibrant Fundraising Program
Build a diverse
team
Developdiverse income streams
Cultivate donor
relation-ships
Have a clear
message
Be mission driven
Basic Fundraising Principles
• Stay mission drivenMission: We support sustainable communities and environmental stewardship by funding research, scholarships and education programs essential to the discovery and dissemination of new knowledge in the fields of arboriculture and urban forestry.
Vision: Advance the science and knowledge of tree management for the benefit of the environment.
Values: Discovery Philanthropic excellence Transparency Trust Stewardship
Have a clear consistent message:Prototype “elevator speech:
To understand the importance of what the TREE Fund does, try to picture your hometown without trees.
Healthy, stately trees are the crown jewels of our communities, but they can’t be counted on to flourish without proper care. The TREE Fund’s mission is to safeguard the future of the urban forest: the trees that protect and beautify the spaces where people live work and play.
We fund research that provides the tree care pros with scientifically proven strategies for cultivating strong, healthy trees in an urban setting. We provide education grants and scholarships to engage and support the next generation of tree stewards. We’re the knowledge pipeline for the tree care industry, and everyone who breathes has a stake in our success.
I’m a (Board member, Liaison, STIHL Tour des Trees rider, Auction volunteer..) and this is something I care deeply about. Here’s my card; I’ll write the website on the back so you can learn more about the TREE Fund. What do YOU do?
Basic Fundraising Principles
• Build a diverse team…• Board Members• Liaisons• Chapter volunteers• Staff
…with diverse skills• Administration• Sales/Marketing• Communications• Event Management
Basic Fundraising Principles
• Cultivate donor relationships one step at a time
Building the 5 “I’s”… Identification and Introduction:
Elevator speech, awareness building, quality experience
Friend Making and First Time GivingVolunteer Opportunities Integrated Marketing Strategies
Online Donations Donation Boxes Guest Donations Programs
Annual GivingAnnual Campaigns, Direct Mail
Online DonationsSpecial Events Sponsorship
Membership Special Programs Annual for Always™
Major GiftsCapital Campaigns
Endowment CampaignsSpecial Projects/Grants
Special Events
Bequests Planned Gifts
Donor is fully invested
Interest Expansion, Ongoing Information Sharing, Significant
Investment
Basic Fundraising Principles
TREE FundSpheres
of Influence
TREE Fund Board of Trustees, Liaisons & Staff
CurrentDonors
FormerTrustees &Liaisons
Tour riders, volunteers, sponsors & donors
EmployersChapters
Other
Basic Fundraising Principles
• Develop a diversified income stream
• Corporations and foundations– Donations– Grants– In-kind gifts– Sponsorships
• TREE Fund Special Events – RYHFR Auction: Planning guide– STIHL Tour des Trees
• Chapter Events » Rides for Research: UK, Britton Ride, Chapter rides» Golf outings» Wine/beer tastings» Silent auctions, raffles
Basic Fundraising Principles
• Develop a diversified income stream
Individual Donations: Making the ask
Remind yourself “Why do I give?”Personalize and memorize your “elevator speech”Share your passion for the TREE Fund missionAsk those in your community: “Will you give too?”Cultivate repeat donations: become an expert at saying “thank you”
Resources:• TREE Fund “elevator speech”• Lori Jacobwith’s Thank You Call outline
Cultivating a Supportive Board
• Give: 100% of board members are expected to contribute financially to the organization
• Get: 100% of board members are expected to support additional fundraising efforts in some way
Resources:• TREE Fund Board Service Options• 53 Ways to Raise $1000
Cultivating a Supportive Board
• Give: 100% of board members are expected to contribute financially to the organization
• Get: 100% of board members are expected to support additional fundraising efforts in some way
Resources:• TREE Fund Board Service Options• 53 Ways to Raise $1000
Thank you for all that you do to support the work that we do!