FUNDING. So, you decided to start a startup..
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Transcript of FUNDING. So, you decided to start a startup..
So,youdecidedtostartastartup…
Afewpointsyoushouldknowbeforeyouapproachanyinvestor
MishaNestor(LifeTracker)forAdTechSCT,Chasopys,23.05.17
Angels
• From your network (“I know somebody who knows somebody who knows Santa Claus”)
• Emotional, not professional
• Not the same as VC
VCs
• Save your time and skip them unless you have something really impressive
• If you see them - grab them for 15 minutes, just network
• Line, not dots
• It’s never about technology, unless it is
• Know your shit (be an expert)
• Show something (people have bad imagination)
Product
Traction
• No money, no honey
• Higher expectations than ever
• The most important part, because they just don’t get your product and your market - they believe in NUMBERS
Hackatons/Meetups
• Find cofounders and employees
• Test your idea(s)
• Meet investors and industry guys
Conferences
• Track competitors
• Meet corporates and pitch them (if you’re B2B)
• Test your assumptions on early adopters (B2C)
• Schedule meetings with VCs (if you have time or when you’re ready)