Funding Health Journalism June 14, 2013. Funding Health Journalism.
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Transcript of Funding Health Journalism June 14, 2013. Funding Health Journalism.
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Funding Health JournalismJune 14, 2013
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Funding Health Journalism
Why we fund health journalism
Colorado’s media landscape
Our approach
Lessons learned, challenges
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we will produce our measurable results.
By investing in our three community outcomes...
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Journalism matters…
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Why we fund health journalism
“Foundations are making more media and journalism grants not for the sake of media alone, but because they are finding they need a healthy news ecosystem in order to achieve their strategic goals.”
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Why we fund health journalism
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Our goal
To increase the quality and quantity of health and health policy information in Colorado
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Colorado’s media landscape• Rocky Mountain News closed
in February 2009• Colorado Public News and I-
News were started by former Rocky reporters
• Social media (90 percent of Denver Post reporters are on Twitter)
• Focus on greater community engagement
• Breaking down of silos• Cutbacks at the Denver Post
and other traditional media outlets
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Our approach• Started slowly, partnering with a well-known and
respected public radio station• Responded to opportunities as they arose• Through our early grants, better understand the
evolving media environment
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What we fund in health journalism • Public radio station to hire a full-time health reporter (3-year,
$285,000)• PBS NewsHour to increase capacity for health reporting (1-
year, $100,000)• Education news service to dedicate resources to covering
health issues in the school setting (3-year, $450,000) • A digital media project of the University of Colorado focused
on health issues (3-year, $322,000)• An emerging nonprofit news organization to increase its
focus on health issues (3-year, $425,000)• A community economic development publication to highlight
community health and healthy living topics (1-year, $30,000)
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What we’ve learned…• Important to be clear about roles of program and
communication staff• No clear path to financial sustainability
– Some have potential revenue streams (memberships/subscriptions, ads)
– Other foundation grants• Media landscape is evolving so rapidly • Enterprises started by former journalists that don’t
necessarily have business experience• Need a better way to evaluate impact
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Amy Latham
Portfolio Director, Health Coverage
Colorado Health Foundation
303.953.3670