Funding Games with Passion
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Transcript of Funding Games with Passion
Whispering Willows: Funded with Passion
David Logan, FounderNight Light Interactive
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Trailer
Reinterpreting the Problem• How do you start a company and make a quality game
for next to nothing?
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Reinterpreting the Problem• Most Companies- how can this game make money?
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Reinterpreting the Problem• Night Light- how can we make a game that we love (and
still make money)?
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Team• 6 became 30
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Team• The team
–Countless hours working
–Most there entire duration of project
–Full time jobs–Working hard–Little money
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Fueling Passion• So, how did we manage this?• Why’d people want to join the project?
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Fueling Passion• As a Leader I had to have:
– Organization– Clear milestones– Encouragement– Communication
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Fueling Passion• As a Leader I had to:
– Keep people accountable– Create micro tasks– Be understanding– Driving force
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Contest/Conventions• OUYA Create Game Jam• Won Most Immersive Game
– Runner Up- Best Visuals– Runner Up- Grand Prize
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Contest/Conventions• Partnered with OUYA
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Contest/Conventions• Seattle Indie Game Dev
Competition– Won first prize
• Met Yulia, got us into– Indie Prize– Casual Connect
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Contests/Conventions• Composer works for Rooster Teeth (Red vs. Blue)• Got us into RTX
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Contest/Conventions• Contests have:
– Given exposure– Financing– Judged by veterans– Critique
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Community• Kickstarter Crowdfunding• $20k raised
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Community• Kickstarter raised money, but
more importantly built a community– Friends– Family– Complete strangers– Other Indies- cross
promotion and inclusion
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Community• People invest in people
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Community• Fans helped us succeed in the digital space
– Forums– Social media– Youtube videos
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Community• Translators!
– 7 different languages
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Community• Not just $20k earned, 750 backers earned!• They helped us because they were passionate about our
team and our idea!
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What Makes an Indie?• Passion = Indie• Desire to create, despite the odds against you
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What Makes an Indie?• Money likely doesn’t = Indie
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What Makes an Indie?• That’s what started OUYA
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What Makes an Indie?• Indies in the IGF leaking into Gamer’s Choice Awards• GTA V competing with Papers, Please
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What Makes an Indie?• Passion drives Indies• Indies drive innovation
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What Makes an Indie?• It isn’t easy
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Conclusion• Money helped, but passion was
the driving force
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Questions?
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nightlightint.com@nightlightgames
fb.com/nightlightinteractive