Fundamentals of Product Management: Product Discovery Tools
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Product Discovery Tools Product Management Fundamentals
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Transcript of Fundamentals of Product Management: Product Discovery Tools
Product Discovery ToolsProduct Management Fundamentals
Props toMarty CaganSilicon Valley Product Group
Much of what is discussed here comes from Marty Cagan - svpg.com
Product Discovery TechniquesIdeationOpportunity AssessmentsCustomer DiscoveryStory MappingMVP TestPrototypesUser TestingLive Data Testing
Ideation
Product TeamsObserving Users“Customer Misbehavior”Hack DaysData Spelunking
Opportunity Assessment
Framing Product Discovery:What problem are you trying to solve?Who are you solving the problem for?How will you know if you have succeeded?
Customer Discovery
Discovery and cultivate a group of reference customers in parallel with discovering and developing the product.
Customer Discovery
Product Market Fit
Defined as, “the smallest possible product that meets the needs of the Early Adopters.”
But, Product Market Fit is just the beginning...
Story Mapping
A technique to visualize and deconstruct the big picture of a problem or solution.Provides shared understandingFinds holes in your thinkingFrames prototype or release scopeImproves planning and estimating
MVP Testing: Demand Testing
Landing Page TestingFake Door TestingVideo TestingKickstarter Testing
MVP Testing: Solution Testing
Concierge TestingWizard of Oz TestingPrototyping
Solution MVP Testing: Prototyping
Feasibility PrototypesUser PrototypesLive-Data Prototypes
Exercise: Story Mapping
Exercise: Story Mapping
Lessons learned:Provides shared understandingFinds holes in your thinkingFrames prototype or release scopeImproves planning and estimating
Additional Learning1. Build Great Product: “Inspired: How To Create Products Customers Love” - Marty Cagan
2. Building a Successful Product Business: “The Hard Thing About Hard Things” - Ben Horowitz
3. “Fail Fast” Startups: “The Lean Startup” - Eric Ries
4. Rapid Prototyping: “Video on Rapid Prototyping and Product Management” - Tom Chi, Google X
5. Product Vision & Leadership: “Start With Why” - Simon Sinek
6. SaaS Analytics: “Lean Analytics: Use Data to Build a Better Startup Faster” - Alistair Croll & Banjamin Yoskovitz
7. Saas Analytics (2nd to Alistair Croll’s): “Naked Statistics: Stripping the Dread from the Data” - Charles Wheelan
8. User Story Mapping: “User Story Mapping: Discover the Whole Story, Build the Right Product” - Jeff Patton
9. Lean UX: “UX for Lean Startups: Faster, Smarter User Experience Research and Design” - Laura Klein
10. Qualitative Testing: “The Do-It-Yourself Guide to Finding and Fixing Usability Problems" - Steve Krug
11. Scaling: “The Art of Scalability: Scalable Web Architecture, Processes, and Organizations for the Modern Enterprise” - Martin Abbott & Michael Fisher
12. Product Culture: “How Google Works” - Eric Schmidt
13. Management (recommended by Ben Horowitz): “High Output Management” - Andy Grove
PM Blogs to Follow
Silicon Valley Product Group: svpg.comMind the Product: mindtheproduct.com
