First Timers Attendees Session Presentation #icca11 #iccaworld #icca SATURDAY 22/10/11
Fundamentals of PR and implications of modern technology and social media #icca11 MONDAY 24/10/11
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Transcript of Fundamentals of PR and implications of modern technology and social media #icca11 MONDAY 24/10/11
50th ICCA Congress
International Congress and Convention Association.
congress.icca.mobi | Twitter: #ICCA11
Fundamentals of PR and implications of modern technology and social media
International Congress and Convention Association.
congress.icca.mobi | Twitter: #ICCA11
• How have modern technology and social media changed media consumption in our industry?Alexandra YeomansCIM Australasia, Publisher & Managing Dir.
• Are the traditional fundamentals of PR still valid?Atti Soenarso & Roger KellermanMeetings International, Editor in Chief, Publisher
Programme
International Congress and Convention Association.
congress.icca.mobi | Twitter: #ICCA11
• Social media for destinations and venues: Practical examplesChristine FuchsTW - The Global Magazine for Meeting, Incentive and Event ProfessionalsHead of Sales & Marketing
• ICCA’s PR ToolsMathijs VleemingICCAManager Marketing & PR
Programme
International Congress and Convention Association.
congress.icca.mobi | Twitter: #ICCA11
How have modern technology and social media changed media consumption in our industry?
Alexandra YeomansCIM Australasia, Publisher & Managing Director
Twitter: @cimnews
International Congress and Convention Association.
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• Your audience hasn’t changed• Your message hasn’t changed• The need to promote your brand hasn’t
changed
What hasn’t changed
International Congress and Convention Association.
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• More ways to deliver your message• More ways to increase your networks• Faster ways to deliver your message
What has changed
International Congress and Convention Association.
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• Print Media• Email
Newsletters• Digital E-Mags• iPad magazines
• Websites • Blogs• Video hosting• Social Media
What has changed
International Congress and Convention Association.
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Print media
International Congress and Convention Association.
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Email newsletters
International Congress and Convention Association.
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E-mags & iPad Magazines
International Congress and Convention Association.
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Websites & Blogs
International Congress and Convention Association.
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Video hosting
International Congress and Convention Association.
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Social media
International Congress and Convention Association.
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• E-Mags• E-Newsletters• iPad Magazines• Aggregated news readers• RSS readers
Digital Media Explained
International Congress and Convention Association.
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RSS Readers
International Congress and Convention Association.
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Social Media Explained
I need to drink
I drank
This is where I drank
Why am I drinking
Look at this drink
I am good at drinking
Lets all drink together
International Congress and Convention Association.
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• People will still read from trusted sources
• The media has had to evolve as well• Most media outlets now have multiple
media channels
Managing the Media Clutter
International Congress and Convention Association.
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• Sent to print publication• Published in print magazine• Published in E-Mag• Published in iPad app with added video
content• Referenced on Twitter, Facebook and
LinkedIn• Video content hosted on Magazine
website with story• Discussed on LinkedIn
Following the press release
International Congress and Convention Association.
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• 83% of B2B buyers research online
• Social media helps to increase the possibility of being first in the google search string
Digital footprint
International Congress and Convention Association.
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Socialnomics
Videohttp://www.youtube.com/watch?v=fpMZbT1tx2o
International Congress and Convention Association.
congress.icca.mobi | Twitter: #ICCA11
Are the traditional fundamentals of PR still valid?
Atti Soenarso & Roger KellermanMeetings International, Editor in Chief, Publisher
International Congress and Convention Association.
congress.icca.mobi | Twitter: #ICCA11
Social media for destinations and venues: Practical examples
Christine FuchsTW - The Global Magazine for Meeting, Incentive and Event ProfessionalsHead of Sales & Marketing
International Congress and Convention Association.
congress.icca.mobi | Twitter: #ICCA11
Mathijs VleemingICCAManager Marketing & PR
•ICCA Press Database•Digital Clipping Service•PR guideline articles•ICCA posts and Tweets your press release
ICCA Public Relations Kit
International Congress and Convention Association.
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Over 350 leading media and freelancers in the international meetings industry
•Started in 2006•IMEX and EIBTM press lists; research•Oct 2011: Online searchable database•Members: Select; export; print; update•Press: Update form; questionnaire
ICCA Press Database
International Congress and Convention Association.
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Data
•Format; language•Target groups; target countries•#subscribers; certification; frequency•Topics; links to editorial calendar•Contact details (editorial; sales; publisher)
ICCA Press Database
International Congress and Convention Association.
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• Online News Monitoring tool powered by Meltwater News
• Tracking over 115,000 sources from over 190 countries and in 100 languages in real-time
• Why hire a clippings agency? • Keep track of your media coverage and
improve your PR efforts with the ICCA PR Kit!
Digital Clipping Service
International Congress and Convention Association.
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• The key to fantastic media coverage – Martin Lewis, CAT Publications
• When the media comes calling - uninvited; Strategies for dealing with potentially hostile media – Tina Altieri
• How to get the most out of PR opps at trade shows - IMEX Press Office Team
• Winning the PR Media Game - ICCA• Social Media for Events - ICCA
PR Guideline articles
International Congress and Convention Association.
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1. Login to the My ICCA section2. Scroll down to "My Services“3. Click on "Post new or manage your press
release“
ICCA Member Press Release section; Members Update; ICCA Intelligence
We will Tweet your release @ICCAWORLD
Post your press release
International Congress and Convention Association.
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Thank you!
That’s it!
International Congress and Convention Association.
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Where are we now?