Fundamentals of Innovation and...
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Building Students’ Creativity, Innovation and Entrepreneurship University of Jordan 21/11/2018 Dr Abeer Pharaon [email protected]
Transcript of Fundamentals of Innovation and...
Building Students’ Creativity,
Innovation and Entrepreneurship
University of Jordan21/11/2018
Dr Abeer Pharaon [email protected]
Key Concepts
1. Creativity
2. Innovation
3. Entrepreneurship
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1. Creativity
Write as many words as you can
Creativity: is the ability to think in ways and
produce ideas that are new and novel
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2. Innovation
Innovation is putting new creative ideas
into action by producing something of
commercial value
Innovation is a process
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Innovation Process
Creativity• Birth of initial idea
Prototyping
• Successful Development
Continuous Innovation
• Successful Application
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Creativity Versus Innovation
Creativity can be considered as
the:
“Ideation part of innovation”
Creativity Components
Creativity
From Teresa Amabile
Expertise
Creative
Thinking skills
Motivation
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Innovation Types
Incremental
Breakthrough Product
&Technology
Business Models
New Ventures
(From Morris, 2006)
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Incremental Innovation
➢ Incremental innovations or continuous
innovations.
➢ They’re generally modifications
to existing products and services
that improve functionality,
or reduce cost.
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Breakthrough Product and
Technology Innovation
Significant or radical departures from whatever is
already available in the market.
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Business Model Innovation
➢ The key here is not new technology
➢ but rather new experiences delivered by new
forms of organization
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New Venture Innovation
➢ Enlarging a company’s scope of operations into
markets that are so different from its current
markets
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Why is Innovation linked
with Entrepreneurship?
3. Entrepreneurship
The capacity and willingness to:
❑ develop
❑ organize and
❑ manage a business venture alongside
❑ its risks in order to make
❑ a profit
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What are the aspects which we
need to know when we explain
entrepreneurship to students?
✓ The Power of ……
‘Why’?https://www.youtube.com/watch?v=l5Tw0PGcyN0
http://prezi.com/alazttadl5on/?utm_campaign=share&utm_medium=
copy&rc=ex0share
Simon Sinek
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✓ The Golden Circle Source: Simon Sinek
✓ Business Plan
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✓ Pitching https://www.youtube.com/watch?v=fW_06x7xtP8
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Embedding Innovation and
Entrepreneurship into
Curriculum
The
EntreComp
ModelEntreComp was
developed by the
Joint Research
Centre (JRC) of the
European
Commission on
behalf of the
Directorate General
for Employment,
Social Affairs and
Inclusion (DG
EMPL).
The three parts of EntreComp are
described in detail:
A final remark about the EEE project
https://www.eee-
platform.eu/roadmap/
Thank you
Dr Abeer Pharaon
Innovation Culture Consulting Ltd.
