Fundamentals of Incentive Travel by Olga Navarro, Site Global BOD
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Transcript of Fundamentals of Incentive Travel by Olga Navarro, Site Global BOD
FUNDAMENTALS of Incentive Travel
Olga NavarroSales and Executive DirectorITB dmc
“A management tool that uses an exceptional travel experience to motivate
and or recognize participants for increased levels of performance in support of organizational goals”
ImagineInspireIgniteEngage
Tools to Motivate
Working conditions
Resources
Remuneration
Bonuses
Incentives
Cash vs TravelIn a recent Wirthlin worldwide survey of over 1000 participants, when asked how they spent their last cash reward, the response was:
Bills 29%Don’t remember 18%Gifts 11%Household items 11%Savings 11%Special personal treat 9%Vacation 5%Something else 2%
Why travel is such a powerful motivator
Everyone loves a holiday - Time off
Our explorer nature is easily intrigued by undiscovered and interesting places
Participants are made to feel special and part of a select club
Provides the opportunity to get to know people in the organisation
Provides an environment to build camaraderie
Memories that last and increase loyalty
The return on Investment is measurable
Winners become future ambassadors and champions
What Travel should achieve
Destination should:
Be worth it
Be personalised Be unforgettable It should pay for itself - ROI / ROO
Players
What’s going on in your clients world
Agency Shift
Big use of digital
Speed
Creativity
Budget !!!
What you need to do!
Speed is everything
Real Flexibility is key
Add Value wherever you can – more with less
Get Silly creative – capture the imagination
What you need to do!
Pay attention to detail
Stand your ground on pricing to deliver excellence
Ask more Questions
Get Certified or Affiliated
Keep It Exciting