UNIVERSITI TEKNOLOGI MARA PULAU

PINANG

ENT 300

FUNDAMENTALS OF

ENTREPRENEURSHIP

NUR SAKINAH ABD HAMID 2011821644

AKMAL ADLI OMAR 2011669608

NUR SYAZWANI JASNI 2011845836

NURUL AIMI MALEK 2011240844

SITI HIJRAN ZAINAL 2011832518

Spoon City

BUSINESS BACKGROUND• Our business name is Spoon 2 City. The purpose

that we choose this name is because we want to

promote our new invention in reusing recycled

product to cities which is plastic spoons. As we know

plastic materials usually take over million years to be

disposed so we create a new smart way to save our

mother nature by inventing these recycled products.

• Our company also want to produce an ornament

products which is environmental friendly, stylish yet

comes with affordable price range.

ORGANIZATION CHART

MANAGER

NUR SAKINAH ABD HAMID

ADMINISTRATION

AKMAL ADLI OMAR

MARKETING

NUR SYAZWANI JASNI

FINANCIAL

SITI HIJRAN ZAINAL

PRODUCTION

NURUL AIMI MALEK

ADMINISTRATION PLAN

ADMINISTRATION PLAN• Vision

To provide a top quality, recycled material to the

consumer and to keep the mother nature.

• Mission

To become a successful production and distribution

of decorative material in Malaysia within 5 years and

in Asia on the years of 2020.

• Objective

To fulfil the wants and needs for consumer and to

solve their problem by creating an attractive new

product with reasonable cost regarding to the

changes of the environment.

LOCATION OF BUSINESS

31 Jalan Todak 4, Bandar Seberang Jaya, 13700

Seberang Jaya, Pulau Pinang.

OFFICE LAYOUT

MARKETING PLAN

PRODUCT / SERVICE DESCRIPTION

Our motto is “REDUCE, REUSE AND

RECYCLE” will become our guide to produce a

stylish decorative products by using recycled

materials.

• NAME OF PRODUCT: Spoon Mirror

• DESCRIPTION: Decorative mirror by using

recycled

plastic spoon. The shape will be as

sunflower.

MARKETING STRATEGIES

PRODUCT/SERVICE STRATEGY

Our marketing department of Spoon 2 City stress a

special attention to the following aspects:

• A ) Brand

We choose to brand out our product as Spoon 2 City

because we want to promote our new invention in

reusing recycled product to cities which is plastic

spoons. As we know plastic materials usually take

over million years to be disposed so we create a new

smart way to save our mother nature by inventing

these recycled products.

• B) Quality and Design

As time by, lots of competitors from other company

will we take the best examples to serve for our

customers.

• C ) Packaging

As we agreed in meeting, we choose the best

design also as the packaging itself. In order to attract

people to buy our product, we include our attractive

logo in front of our packaging.

PRICING STRATEGY

• Even though our products are using recycled

materials but the products are fully hand made so the

target price that has been decided is below

RM30.00.

• Our pricing method used is Based on Cost which is

cost from our raw material and desired profit which is

67%.

DISTRIBUTION/PLACE STRATEGY

• Location or venue plays an important role and will

affect our business. Our location will be at shop lot

near Sunway Carnival Mall which is the business

centre at Seberang Jaya.

• Direct to client – intimacy and customer service are

highly desired

PROMOTION

• Spoon 2 City will be using different kind of methods

and

approach to advertise and promote out product.

• Delivering information through business card,

Facebook

homepage, banner and website will introduce our

business and

info about our product to the public.

Business card:

Bunting:

MARKET ANALYSIS

TARGET MARKET

• People within and nearby Seberang Jaya area and

focuses on adults and families.

MARKET SIZE

• Population of people in Seberang Jaya = 35000

people

• Estimation: 30% of 35000 would come to our shop =

10500 people.

Spoon 2 City estimated the market size to be

RM87500 a month.

COMPETITOR

MARKET SHARE

Market share before entry of Spoon to City shop.

Market share after entry of Spoon to City shop.

SALES FORECAST

Sales Forecast for Spoon to City Shop

OPERATION PLAN

OPERATION PROCESSWorking hours

started

Arrange the

products in the

storage room

Greet the client

Working hours

end

Assemble all

the materials

needed

Check the

quality of the

materials

Run the

transformation

process

Packet the

products into

the packaging

box

Brief the client

about the

product’s

details

Receive

payment

Receive client’s

decision

Hand the

products to the

clients

PROCESS FLOW CHART

Put the painted spoons into the drying place

Cut off the spoons’ handles

Cut the large box into round shape

Start gluing the spoons onto the box surface

The spoons that has been glued resulted

elegance flower petals that circled on the

box surface

Glue the round mirror onto the centre of the

spoon petals

Paint the spoons with mural color by using

water color brushes

OPERATION LAYOUT

MEETING ROOM

STORAGE ROOM

OFFICE

AREA

Pain

ting

Dryin

g

Cutting

Glu

ing

RESTROOM

OPERATION LAYOUT CONT..

• The operation of our business (both production and

business head office) is operating in a rental shop which

is located at 31 Jalan Todak 4, Bandar Seberang Jaya,

13700 Seberang Jaya , Pulau Pinang.

• The production process will be running in the production

working area which is on the same level as the head

office is. There will not be any disturbance caused by the

production team because there is no machineries usage

involved.

FINANCIAL PLAN

OBJECTIVE OF FINANCIAL PLAN• To obtain the investment size of a

business

Can determined the amount of our investment is presented by the presentation by return on investment.

• To identify and propose the relevant sources of finance.

From external or internal source or both.

• To ensure that the initial capital is sufficient to the business.

If not, the business will have a problem in financing system thus the business will facing

OBJECTIVE OF FINANCIAL PLAN CONT.

• To estimate the viability of the project

before actual investment is committed.

profit gained and loss of the business can be

obtained systematically.

• As a guideline for the project

implementation.

can obtain how much profit that we can gain

from our business in a particular months or

year.

PROJECT IMPLEMENTATION COST & SOURCE OF FINANCE

PRO-FORMA CASH FLOW

PRO-FORMA CASH FLOW CONT.

PRO-FORMA INCOME STATEMENT

PRO-FORMA BALANCE SHEET

CONCLUSION

• Plan to expand our business by giving a variety of

product to customers.

• To become a successful decorative in Malaysia

within 5 years and in Asia on the years of 2020.

• To provide the best handmade product with a good

quality.