Fundamentals of Creativity Presented By Bob Sharp [email protected] August 13 th, 2009 .
Fundamentals of Creativity
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Transcript of Fundamentals of Creativity
Fundamentals of Creativity
Presented By
August 13th, 2009
http://explodingcreativity.com
Definitions dictionary.com
The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination.
The process by which one utilizes creative ability.
Some Creativity CharacteristicsJoy, state of play, humor, not rushed
Productivity – quantity leads to qualityDo something, anythingDon’t let perfection be the enemy of the goodTolerance of risk, failure, and the unknown
Looking at things from different perspectives
Randomness, unexpected, spontaneousSleeping well, napping, daydreamingSerendipity – being observantHard times, necessity, curiosity
Triune Brain Model
Left-Brain Right-Brain
Analytical Creative
Logical Thinks in pictures
Speech Flashes of insight
Breaks things down into parts
Sees things as a whole
Seven Intelligences1.Language 2.Math and Logic3.Music4.Spatial Reasoning5.Movement6.Interpersonal Intelligence
7.Intrapersonal Intelligence
DiversityHelps us to see things from different
perspectives
YourselfSeek different kinds of people to interact with, different kinds of knowledge, learning, and experiences
Break out of routine
Be an active observer
Your TeamGender, age, culture
Job function
Team role
Add customers, investors, other stakeholders
Personality type
LeadershipGreat leadership can lead to great
creative resultsSelectionOrganization culture, values, morale, and motivation
TrustAdvocacy vs. InquiryBelbin Team Roles: Coordinator, Shaper, Plant, Team Worker, Implementer, Completer-Finisher, Monitor-Evaluator, Resource Investigator, Specialist
Leadership styles: Visionary, Coaching, Affiliative, Democratic, Pacesetting, Commanding
Some Creativity KillersOrganizational that punishes risk taking,
experimentation, failureLack of trust, fearAdvocacy environment, strongly political
environmentOveruse of Pacesetting and/or Commanding
leadershipMicromanagingSelection of wrong people, keeping bad team
members, defensivenessLack of flexibility in how teams organize
themselves
NotebooksUsed for most/all other creativity techniquesUseful for patents; first-to-invent policyAction Items, To Do List, Course Notes,
ScratchpadDeveloping ideas now and laterIdea Log, Dream LogJournaling => Intrapersonal Intelligence
DevelopmentBetter than relying on memoryUse of multiple notebooks
BrainstormingUsed to expand the number of choices to choose
fromGroup creativity technique, but can be done aloneSeparates creative act of inventing from the act
of decidingEveryone encouraged to express ideasJudgment deferred. Quantity of ideas, not
quality of ideas, is the initial goal.Ideas are listed, combined, improved, changedAfterwards, judgment is used and the group
selects one idea
Mind MappingBubble diagram used to capture and organize
ideas and the relationships between the ideas Not started with preconceived hierarchies or
frameworksUsed as-is for remembering and organizing Used in problem solving, decision making, and
writingUsed as the basis for to-do lists, formal
planning, etc.Good brainstorming toolXMIND, FreeMind free software tools
Example Mind Map
Other Drawing TechniquesUnified Modeling Language
(UML)FishboneSystem MappingForce Field AnalysisYour own drawing and drawing
conventions
Substitute
Process, procedure, rule, people, place, time, color, approach, part, shape, texture, sound, smell, name, people’s feelings or attitudes
Combine
Ideas, purposes, parts, assortments, materials, people, appeals talents combined or merged; can a blend be created
Adapt Different context, other ideas, circumstances, what can be copied or imitated, who can be emulated, what different contexts can the subject be put in to
MagnifyMinifyModify
Larger, extended, exaggerated, overstated; time added; higher, longer, strongerSmaller, restricted, understated, streamlined; less time, slower, lighterAltered for the better; meaning, plan, process, shape, package, name change
Put to other uses
New uses, other markets or industries, or any other uses if the thing is modified somehow; used by people other than those it was originally intended for
Eliminate
What can be omitted, divided, split-up, separated into different components; what rules or processes can be eliminated; simplification; eliminate waste
ReverseRearrange
Opposites, negatives, turned around, backwards, upside down; reverse rolesOther arrangement, parts interchanged, other pattern or layout or sequence, changed pace or schedule
SCAMPER
http://ExplodingCreativity.com