Fundamental of Marketing MKT 243 ASSIGNMENT CLARKS VS RORINE (SHOES)NAME: SHAFIQAH BINTI HAZIZUL HASAN ID NUMBER: 2008416494/ ITM087012297 SECTION: 06

LECTURERS NAME: MISS KHUSNA

Introduction

Companys biography

It began with a flash of inspiration. It was 1825 in the Somerset village of Street and James Clark was busy working at the tannery owned by his brother, Cyrus. Among the sheepskin rugs, the off-cuts and cast-offs were piling up when James had a brainwave: Slippers!. And the rest, as they say, is history. A few stitches and a few years later, the sheepskin slipper was born. It was the very first Clarks shoe and the opening chapter in a remarkable story that continues to unfold to this day. In the decades that have passed since the young Mr. Clarks eureka moment our shoes have seen social, political and economic revolution. Theyve seen fashions in footwear come and go, and come again everything from court shoes and winklepickers to wedge heels, sandals and sneakers. Theyve tapped to the beat of crooners, rockers, Britpoppers and hip hoppers. Theyve walked, marched, strode and sashayed through an ever-changing world. Our feet, meanwhile, have stayed firmly rooted in Street. Its where Clarks started. Its where our heart lies. And still, as always, we put that heart into every pair of our shoes to create stylish footwear that protects and cares for our customers feet. Today, the Clarks Shoes brand remains a leader in the shoe industry. They are the #1 shoe retailer in the U.K., as well as the leading childrens shoe

brand in the U.K. Due to their global expansion; Clarks Shoes sale is the worlds No.1 shoe brand. Clarks Shoes currently produces about 41 million pairs of shoes per year. Worldwide the company employs over 12,000 men and women, who tirelessly work to produce the high quality, comfortable shoes that Clarks has been known to provide. In the end, it remains a fact that Clarks Mens Shoes started with a man, and an idea, and continues to succeed the same way. In 2003, Lance Clark founded Soul of Africa. The people of South Africa are taught shoemaking skills, and the final products are sold in the U.K., while 100% of all the profits go to the people of South Africa to improve their way of life. Specifically, the money is used to buy furniture, and living necessities for the orphan children of South Africa that have had their families ravished by AIDS. The women that make the shoes have learned a valuable skill, and have steady work which benefits their families, which in turn nourishes the community. Clarks shoes outlet continues to produce, innovative and comfortable shoes, including their well known Active Air, Waterproof for men, Flex 24, and Springers for women. Clarks Shoes also has a line of shoes that have features designed for customers with specific foot needs. Clarks has also extended its product base to handbags. Clarks Shoes uk also provides advice for adult and child foot health, as well as shoe care. The company strives to provide all the education you need to purchase the best kind of Clarks Shoes for you, in order to promote a healthy, happy life.

Companys biographyA company that established in year 2006 and RORINE brands have thegreatest attention from the fans as a result of the continuing advertising programs through electronic media such as print media such as TV3 and Women Weekly Magazine, Magazine of Nona and the feminine magazine. The Company is also the time Rorine advertise in major newspapers such as Utusan Malaysia, Cosmos, Harian Metro and Berita Harian. The company has spent big for the promotions and improves the quality of products

Products Clarks

Shoes

Women Shoes Kids Shoes

Men Shoes

Rorine

Women shoes accesories

Men shoes

Woman

PlaceClarks Rorine

Clarks shoes outlet can be found all over the world such as United Kingdom, Malaysia, Australia, Finland, Canada and China. With more 3000 outlets, it can be purchase anywhere.

Rorine only can be found in Malaysia with over 200 outlets in Malaysia wit stockist and dealers all over Malaysia.

Price Clarks Rorine

The price for Clarks Shoes within the range RM 129.90 to RM499.00.

The ranges of price of the shoes are from RM 23.90 to RM 79.90.

The ranges for the bags are from RM 39.90 to RM 109.90.

Mission statement Clarks Our passion is to listen to our customers and deliver a product that allows the consumer to feel the pride, respect and trust of everyone at The Clarks Companies, N.A. Rorine Rorine aims to produce more entrepreneurs of successful direct selling and distinction. Next we also want to provide support in improving the economy of Malaysia. Apart from the direct sales program in Rorine we can help reduce the unemployment rate.

Promotions

Clarks

Rorine Rorine artists began to appoint as ambassador of the product at the end of 2006. As of this date Rorine has enlisted the cooperation of two famous artistes as Ambassador of Product Rorine Fahrin Che'Wan Rozita Ahmad and actors. Rorine has also appointed a celebrity TV it was Farrah Adeeba to attract customers.

Usually Clarks will use the promotions when it comes to Mega Sale every year by giving discount for selected items.

Rorine also the opportunity when it comes to festive seasons to give low and reasonable prices to Malaysians.

Conclusion Clarks and Rorine has same nature of business which produces shoes to the consumers with different ranges of prices. Clarks originally is from United Kingdom and Rorine is from Malaysia. The different between Clarks and Rorine is Clarks only produce shoes but Rorine produces shoes and woman accessories. Place that Clarks will market their products is in shopping malls and Rorine will market their products with the help of the dealers. Rorine goals is to ensure that their product will succeed to market their products entire world.

References 1. http://clarks.zappos.com/mission.zhtml 2.http//www.rorine.com.my 3.www.clarks.com.uk 4.www.nazarorine.blogspot.com