Fund raising (FR)

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Eng : Omar Fadil

Transcript of Fund raising (FR)

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Eng : Omar Fadil

DIFN : process of raising friends not raising funds.

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Note ! : they do not give u they give through u

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Fund raiser philosophy

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Marketing concept

Differentiation

Marketing value

Positioning

Competitors

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(WE DO NOT COMMUNICATE FEATURE WE COMMUNICATE BENEFITS)

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Sell me this pen^_^ Eng : Omar Fadil

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Forms of fund raising

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1 _ Donation

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2 _Grants

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3 _Online funding

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3 - In_kinds

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4 -Sponsors

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why do organization fail in FR?

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Lack of planning \research skillsLack of communication skillsLack of promised deliverable

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FR tools

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ResearchPlanning

CommunicationFinance

AdministrationIct (internet &email)

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Step of F& R•Where r we?

•Where r we want to go?•How to go there?

•How to know we got it?

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Over view on FR strategy

•Relationship strategy•Communication________

•Product_______ •Customer________

•Presentation_________

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Relationship strategy (someone to friend to sponsor)

•Win win philosophy•Professional appearance

•Customer contact•First impression

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non verbal strategies •Appearance•Voice tone •Eye contact

•Posture

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Entrance and carriage 1.strong straight 2.friendly smile 3.body language4.shaking hands5.proper greeting6.make eye contact

7.use firm 8.duration and dryness

9.state ur name

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Facial expression (people tend to trust a smiling face)

1.reading facial expressions 2.good eye contact says

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Appearance 1.simplicity

2.appropriateness 3.formal

4.business casual 5.quality

6.visual integrity Voice

1.relaxed

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(fundraiser is not good talker he is a good listener) (fundraiser is not good talker he is a good listener)

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االيتيكيناالغراء • تجنبىمع • وانت التليفون على الرد sponsorتجنبوتالش • العميل على متستظرفشليه • بالنسبه الوقت اهميه من بالك خديبدا • لما اال معاه متهزرشلالسرة • كرت معاك يبقى لوينفعالكورة • وال الدين وال السياسه فى متتكلمش

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Finally •Act more , think less•To much is to much

•Visualize•Care customize

•Appreciate •Maintain high ethical standards

•Crm with technology

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Platinum rule عايزنها هما الى بالطريقه الناس مع بتتواصل انت

عايزها انت الى مش وهتريحهم

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هتشوفهم الى االشخاصازاى معاهم اتعامل

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للفكرة • الداعمينالعالقه_ تبنى انك وقتك خد

معاه لرئيهم_ كويس اسمع

قراراته_ على اكديفكر_ عشان وقته اديله

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العاطفيين • االشخاصالتعامل_ فى الحماسفى_ متكونشرسمى

التعامل تكون_ انك وقتك خد

العالقه Eng : Omar Fadil

القياديه_ الناسقدامه _ عملى بان

المواعيد_ احترمفى_ منظم كوHن

شغلك

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قرار • تاخد بتعرف ومش بتتوتر الى الناسومتوتروهوش_ منظم كون

ميغيرش_ عشان ومعتمده مؤكده معلومات قدملهرايه

الموضوع_ فى سوء اى متذكرشميشكش_ عشان عليه متضغطش

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