Functional Mock tail Functional Mock tail

Mock tail is• non-alcoholic drinks • Mixed with alcohol and water

Functional Mock tail is • Functional mock tail is mock tail or mixer used

with alcohol and soda• contained lot of nutrition stuff such as Thai

herb, vegetable and fruit

What’s Functional Mock Tail ?

What’s Functional Mock Tail ?

Purpose• to dissolve the bad benefit from drinking

alcohol such as hang over , dry skin, liver problem, headache and problem to head

• enhance the health of the drinker both alcohol and non alcohol drinker.

• Fast and convenience to drniker

What’s Functional Mock Tail ?

What’s Functional Mock Tail ?

Health Concern :

Why Functional Mock Tail ?

Why Functional Mock Tail ?

Trade off :

Why Functional Mock Tail ?

Why Functional Mock Tail ?

Why Functional Mock Tail ?

Why Functional Mock Tail ?

Functional Mock tail

Benefits :•Healthier Drink•Convenience• Suit with everyone

Functional Mock benefit ?

Functional Mock benefit ?

Market Potential Market Potential

Functional Drink Market Value : 2,000 Million baht

Alcohol Production: 823,600,000 tier

168 Liquor Producers , 8% is a large company168 Liquor Producers , 8% is a large company

Business Potential Business Potential

Partner with Functional drink Company

Promote with Alcohol Producer

Co-with Pub, bar and restaurantCo-with Pub, bar and restaurant

Marketing Plan

Target : Health concern people, non and alcohol drinker

Positioning : Party +Benefital Drink

Marketing plan Marketing plan

Marketing Campaign :

4 element mock tail for 4 element with in

people

• Earth Element : Banana, Papaya or mango• Water Element: Potato, Lemon, or pine apple • Wind Element: Moss, ginger• Fire Element: Water melon, aloe vera

4 Element Campagin 4 Element Campagin

Mock Tail 4P’s?Mock Tail 4P’s?

1. What is the customer problem ?Ans 1. bad benefit from drinking problem, and

some customers need alcohol to relief the stress

2. There is no fun drink which will like alcohol and non alcohol drinker to share their joy

3. Need drink that beneficial to them

6 Questions & Answers6 Questions & Answers

2. How are you going to do that ?Ans 1. contact supplier for agriculture supplier 2. Extract the nutrition from Thai herb, fruit

and vegetable 3. Flavored both test and smell to mock tail 4. Packaging and distribute to retailer

6 Questions & Answers6 Questions & Answers

3. How many customer are there that are willing in to buy in the market ?

Ans Expected Market Target: slide 10Possible Market size : slide 9First Customer : alcohol Drinker4. Can your product price Acceptable and make

profit ?Ans yes compare with cocktail price and mock tail

price and it is profitable as raw material is cheap

6 Questions & Answers6 Questions & Answers

5. Who are competitor ?Ans Direct Competitor : Small number so there

is no market share information but in Thailand Mixiology is a producer

Indirect Competitor: Syrup used as a mixer and functional drink producer

Syrup producer has no market share information

6 Questions & Answers6 Questions & Answers

6. Can only you provide the solution? Yes or no why?

Competitive Advantage: know how technique- Mock tail recipe and formula that is tasty and

match with every mixer- Uniqueness is L-t as we will licensed formula

so no one could imitate like coke and pepsi

6 Questions & Answers6 Questions & Answers