23-24 April 2008Crowne Plaza Docklands Hotel, London

Hear fromDr Michael ErdlCampina Innovation, Netherlands

Dr Linda Thomas, FIFSTYakult UK Ltd.

Karin JacobJuver Alimentación, S.L.U., Spain

Fiona WallaceGlaxoSmithKline Nutritional HealthcareR&D, UK

David BerrymanDavid Berryman Ltd., UK

Matthias SassRudolf Wild GmbH & Co., Germany

Walter FaulstrohV Water, UK

Caroline SandersTate & Lyle, Belgium

Edward GarnerWorldpanel UK, TNS, UK

Hartmut SanneckeCognis GmbH, Germany

Dr Peter OlesenChr. Hansen A/S, Denmark

Mette SvejeDanisco, UK

Jane GambleLovells, UK

Dr Frank KornmannSchwarze Dose 28, Germany

Jonas LundinYoshi-Go, France

Gerry DunnThe Natural Fruit and Beverage Co Ltd., UK

Luc van der HeydenDSM Food Specialities B.V., Netherlands

Conference ChairsAndreas KadiCoca Cola, Belgium

Jonathan BanksThe Nielsen Company, UK

Driving Growth and ExploitingNew Niches in Health, Wellnessand Energy Drinks

Supporting publicationsOrganised by

Highlights

� Exploiting new ingredients to develop functional products

� Capitalising on growing consumer demand for naturallyfunctional beverages

� Examining the latest consumption trends in functional drinks

� Assessing the prospects for growth in heart health beverages

� Innovation in the digestive health and one shot market

� Potential for new product development in weightmanagement beverages

� Developing new functional beverages for children

� The impact of the EU health and nutrition claims legislation onmarketing functional drinks

5th Annual Conference

Innovations inFunctional Drinks

Register online at www.agra-net.com/functionaldrinks

PLUS! A focused one day workshop

• Establish the principles for all claims made on functional beverages• Understand the restrictions of the nutrition and health claims legislation• EFSA's scientific role within the context of EU legislation on nutrition and

health claims

Led by

A Practical Guide to EU Health Claimsfor Functional Drinks

22 April 2008, Crowne Plaza Docklands Hotel, London

In cooperation with Qalira Advisory Services

Agra Informa's 5th annual Innovations inFunctional Drinks is your chance tocapitalise on the dynamic growth areas of

the functional beverage market. Leading expertsfrom across the beverage industry will examineconsumption trends and analyse growth potentialin specific niche markets including functionaljuices, probiotics, heart health and weightmanagement drinks.

Heart and digestive health beverages in one shot,daily dose formats, continue to be one of the biggestsegments of the functional drinks market. Hear aboutthe prospects for new product developments tomaintain growth, including new heart healthbeverages based on plant sterols and innovations inpre and probiotic digestive health drinks.

Consumers increasingly want drinks which not onlyoffer health benefits but which are also “all natural”.Hear from David Berryman, CEO of David BerrymanLtd, about how fruit juices can responsibly profit fromthis growing demand and raise awareness of theantioxidant properties of red fruits in particular.

The divisions between different functional drinkscategories have become blurred as companies seek tocombine the functional benefits of differentbeverages. Ready to drink teas have grown stronglyin recent years and you can hear from Jonas Lundin,Brand Manager of Yoshi-Go about the marketopportunities in combining tea with fruit juice.

Cosmeceutical drinks which promise beauty "from theinside out" look set to be one of the fastest growingniches in the functional market in the coming years.Hear about the consumer segments being targeted,the drivers behind growing demand and thechallenges of communicating benefits to consumers.

With the European Health and Nutrition ClaimsLegislation now in force, speakers will examine theprogress of the Health Claims Lists and the procedurefor new approvals, and how the legislation impactsfunctional drinks producers promoting their products.

The functional drinks category continues to see a highlevel of new product activity and this is your chanceto hear from industry leaders about the latestopportunities in this dynamic sector. Innovations inFunctional Drinks is your opportunity to capitalise onthe rapidly expanding functional drinks sector andnetwork with senior executives from Europe'sleading beverage companies.We look forward to seeing you in London!

08:00 Registration and Welcome Coffee

09:00 Opening Remarks from the ChairJonathan BanksBusiness Insight Director, The Nielsen Company, UK

09:15 Assessing Market Trends and Key Growth Areas • Opportunities to capitalise on expanding sectors of the functional drinks market • Analysing purchasing trends - establishing what consumers want from a

functional product• Assessing the potential for future growth in the functional drinks market

Edward GarnerCommunications Director, Worldpanel UK, TNS, UK

09:45 Capitalising on the Continued Expansion of the HeartHealth Market• Innovation in hearth health product formulation• Understanding target consumer motivations

Luc van der HeydenBusiness Manager Heart HealthDSM Food Specialities B.V., Netherlands

10:15 Questions

10:30 Refreshments

11:00 Examining Omega 3 as a Functional Ingredient• Scientific support of heart health related claims• Examining different beverages as carriers for Omega 3 and addressing the

importance of taste formulation• Communicating the heart health benefits of Omega 3 oils to the consumer

Karin JacobR&D Senior Scientist, Juver Alimentación, S.L.U., Spain

11:30 Innovation in Digestive Health Beverages• Assessing the added health benefits of pre and probiotics • Examining the potential for growth in the one shot market • Maximising future functional development

Dr Peter OlesenChief Science Officer, Chr. Hansen A/S, Denmark

12:00 Adding Digestive Health Benefits to Juice Products• Differentiating your product in a well established market• Examining the potential for profit in a young market • Early consumer response and future prospects for the market

Caroline SandersSenior Product Manager, Tate & Lyle, Belgium

12:30 Questions

12:45 Lunch

14:15 Naturally Functional Juices: The Red Revolution Revisited• Examining the popularity and function of key fruits: goji, açaí, pomegranate • Market potential for future growth• Consumer understanding as a key to success

David BerrymanCEO, David Berryman Ltd., UK

14:45 New Product Development Using Botanical Ingredients • Assessing the functionality of botanical ingredients: ginseng, guarana, echinacea • Complying with health and nutritional claims• Effectively communicating health claims to consumers

Farhana RahmanSenior Development Technologist, Ransom Natural Products., UK

15:15 Questions

15:30 Refreshments

16:00 Hydration as a Key Functionality in the Sports Drink Market• Research and development in new beverage formulations• Importance of branding in an increasingly competitive market• Comparing synthetic with naturally sourced energy

Fiona WallaceSport and Exercise Science Team LeaderGlaxoSmithKline Nutritional Healthcare R&D, UK

16:30 Assessing Functional Water as a Natural Alternative to theEnergy Drink• Capitalising on the rapidly expanding functional water market and meeting

consumer demand for range and functionality in drinks• Analysing the isotonic properties and added benefits of functional water• Assessing the product lifecycle in an increasingly competitive market

Walter FaulstrohJoint Managing Director, V Water, UK

17:00 Questions

17:15 Closing Remarks from the Chair

Innovations in FuWednesday 23 April 2008

Examining the Market for Heart Health Functional Beverages

Examining Digestive Health as a Key Trend in the Functional Drinks Industry

Responding to Consumer Demand for "Naturally Functional" Beverages

New Developments in the Sports and Energy Category

17:25 Cocktail Reception

Our Online Networking System allows you to see the listof conference delegates and send messages to thembefore the conference.

• Send messages to delegates delivered direct totheir inbox

• Arrange meetings in advance• Maximise the value of your networking time at

the conference• Follow up with anyone you didn't have chance to

meet when you are back in the office

All registered delegates are automatically added to theSystem and will receive an email with their login details7 days before the start of the conference.

Online Networking System

08:30 Welcome Coffee

09:20 Opening Remarks from the ChairAndreas KadiEU Director of Scientific and Regulatory Affairs, Coca Cola, Belgium

09:30 Combined Juice and Energy Drinks: Finding the IdealCombination of Ingredients for Optimal Effect• Purchasing trends - establishing which flavours sell• In-depth comparative analysis of synthetic and naturally sourced energy • Market potential for combined energy juice beverages

Dr Frank KornmannDentist, Schwarze Dose 28, Germany

10:00 Tea and Juice in a Ready to Drink Formulation• Capitalising on the natural benefits of tea• Establishing who the consumers are• Identifying market opportunities

Jonas LundinBrand Manager, Yoshi-Go, France

10:30 Questions

10:45 Refreshments

11:15 Developing Functional Drinks for Children• Functional drinks as a fun and healthy alternative• Capturing the consumers of the future and combating the growing, global concern

of obesity

Gerry DunnManaging Director, The Natural Fruit and Beverage Co Ltd., UK

11:45 Soy as a Functional Ingredient• Assessing the impact of product formulation with the addition of soy• Examining the potential for market growth

Matthias SassDirector of Research and DevelopmentRudolf Wild GmbH & Co., Germany

12:15 Questions

12:30 Lunch

13:45 Drink and Become Beautiful: Examining the Growth inCosmeceutical Beverages• Examining the expansion of a niche market• Functional benefits and consumer drivers for product use• Assessing the potential barriers in the cosmeceutical market

Hartmut SanneckeMarketing Director, Cognis GmbH, Germany

14:15 Advances in Weight Management Beverages• Authenticating health claims through scientific study• Innovation in weight loss ingredients and product development

Mette SvejeApplications Manager, Danisco, UK

14:45 Innovation in Satiety Enhancing Products• Key drivers for growth in the weight management market• Assessing the key dietary concerns of the consumer

Dr Michael ErdlDirector of Research and DevelopmentCampina Innovation, Netherlands

15:15 Questions

15:30 Refreshments

16:00 An Update on the Nutrition and Health Claims LegislationJane GambleLawyer, Lovells, UK

16:30 An Industry perspective: Probiotics and the Nutrition & HealthClaims Legislation• Building trust with consumers through legislation • How do probiotics fit into the new legislation? • Probiotics and nutrient profiles

Dr Linda Thomas FIFSTScience Manager, Yakult UK Ltd.

17:00 Questions

17:10 Closing Remarks from the Chair

17:15 End of Conference

This in-depth one day workshop focuses on the nutrition andhealth claims legislation in Europe with guidance on how toadapt business strategies and work within legal parameters toincrease product potential. This workshop gives you a practicalguide to the legislation which is invaluable for everyoneinvolved in new product development, marketing andregulatory roles in the functional drinks sector. This interactivesession will provide you with plenty of opportunities forquestions and discussions.

08:30 Registration and Welcome Coffee

09:20 Opening Remarks Sebastián Romero MelchorManaging Partner, Food Law Consultants

The EU Nutrition and Health Claims Regulation- A User's Guide• The need for a harmonised EU legal framework on nutrition and health claims• Scope of the EU Nutrition and Health Claims Regulation• Classification of health claims• Application procedures for authorisation of nutrition and health claims• Restrictions of use - forbidden claims• Timetable for transitional period

Health Claims: Legalities, Working Methodsand Claims Lists

Nutritional Claims: The Annex list- FAQs and Practical Application

13:00 Lunch

The Impact of Nutrient Profiles on the Authorisation ofNutrition and Health Claims• Regulations governing nutrient profiles• Setting nutrient profiles• Contributing to the science of nutrient profiling• Nutrient profiles and health claims - combining to make it easier for

consumers to make the healthy choice

Scientific Substantiation of Health Claims • The EFSA guidance • Preparing a dossier for authorisation in practice • Addressing "general function" claims on the lists compiled by Member States• Addressing claims based on "new science"

The Impact of the New Regulations onCommercial Communication

16:30 End of Workshop

Workshop Leader

Our workshop is led by Sebastián Romero Melchor, Founderand Managing Partner of Food Law Consultants. He haspractised as a lawyer in top English and Spanish law firms andin the European Commission.

Food Law Consultants is a Brussels-based law firm deliveringregulatory and legal advice to the food and drinks industry.Food Law Consultants is specialised in the provision of legaland regulatory services to firms wishing to place innovativefoods and drinks in the EU market. Food Law Consultants hasworked with a number of leading food and beveragemanufacturers to overcome the challenges posed by thecomposition and labelling of functional foodstuffs in a numberof EU Member States.

unctional DrinksThursday 24 April 2008

Innovative Developments in Merging Categories

Opportunities for Growth in the Beauty and Weight Management Market

The Impact of Health Claims Legislation

PLUS! A focused one day workshop

22 April 2008, Crowne Plaza Docklands Hotel, London

Led by

In cooperation with Qalira Advisory Services

A Practical Guide toEU Health Claims for

Functional Drinks

Fax: +44 (0)20 7017 7596�Email: conferences@agra-net.com5Easy Ways

to Register

Phone: +44 (0)20 7017 7499 �Post: Agra Conferences

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Online:www.agra-net.com/functionaldrinks

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www.agra-net.com© 2008 Agra Informa Ltd

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CONFERENCE DATE & VENUE

22-24 April 2008Crowne Plaza Docklands HotelWestern Gateway, Royal Victoria Dock, London E16 1AL, UKTel: +44 (0)870 990 9692 Fax: +44 (0)870 990 9693 Email: sales@crowneplazadocklands.co.ukwww.londockexcel.crowneplaza.comThe closest railway station is Royal Victoria on the Docklands Light Railway.

Standard Rate£1390 for the conference and workshop, £995 for the conference onlyand £495 for the workshop only + VAT per delegate (or equivalent inEuros or US Dollars). The fee includes lunches, refreshments, cocktailreception and copies of all conference documentation, as available. Ifyou are paying by credit card the amount will be deducted in GBP.Group RateA 10% discount applies to groups of 2 or more from the same company.

All delegates will automatically be added to our Online NetworkingSystem, which will go live seven days before the conference begins. Ifyou are registering more than one delegate, a unique email address isrequired for each delegate in order for them to be added to theSystem. If you do not wish to be included, please inform us.

UK VAT of 17.5% will be payable on all conference fees, regardless ofthe delegate's home country. Certain EU regulations permit VAT paidin Member countries to be reclaimed. For further information contactyour local tax authorities.

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