Function of Entrepreneur
-
Upload
shweta-goel -
Category
Documents
-
view
217 -
download
0
Transcript of Function of Entrepreneur
-
8/7/2019 Function of Entrepreneur
1/24
FUNCTION OFENTREPRENEUR
BY
SHWETA GOEL
-
8/7/2019 Function of Entrepreneur
2/24
FUNCTION OF AN
ENTREPRENEUROrganizational function : An organizer mentally first of all decides
certain things like what, how, and howmuch to produceHe decides the location of the industry,scale of production and estimates theavailability of raw materials, labor, capitaletc.
-
8/7/2019 Function of Entrepreneur
3/24
CONTINUE.
R isk bearing function :Undertakes risksand uncertainties.
Management : The entrepreneur is alsoresponsible for the management of business. He tries to have a least costcombination of factors of production.
-
8/7/2019 Function of Entrepreneur
4/24
CONT
Innovation function :An entrepreneur must bean innovator to survive in the marketPlanning of the project : He Plans and launchthe project and program the structure of business.Sale of Products : An entrepreneur is also
responsible of marketing, advertising. He wantsto maximize his profits by selling his product inthe market.
-
8/7/2019 Function of Entrepreneur
5/24
CONT.D istribution of R ewards : He isresponsible of distributing the rewards toall factors of production.
-
8/7/2019 Function of Entrepreneur
6/24
CONT..
AN EXAMPLE
-
8/7/2019 Function of Entrepreneur
7/24
W ALT DISNEY
The Man Behind the Mouse
-
8/7/2019 Function of Entrepreneur
8/24
AB OUT H IM
The hundreds of animated cartoons,countless feature films and endless
toys that bear his nameDisney went from sketching a rabbit
(yes, a rabbit) to running a multi-
billion dollar empire
-
8/7/2019 Function of Entrepreneur
9/24
CONTINUE.
Disney was born in 1901 in ChicagoThe Disney brothers produce a seriesof black-and-white cartoons featuringa rabbit named Oswald
-
8/7/2019 Function of Entrepreneur
10/24
Entrepreneurial Spirit:D isney produce a silentcartoon called Plane Crazy that featured a newcharacter named Mickey Mouse .Steamboat W illie , releasedin 1928 , was the firstanimated film to feature
synchronized soundThey licensed MickeyMouse's image for a fee of $300.
-
8/7/2019 Function of Entrepreneur
11/24
CONT..D isney became fixated on using thenewest technology for his films.He obtained exclusive rights to use
Technicolor in animated films for twoyearswinning his first A cademy A ward in
1932 for the animated short Flowersand Trees , which was also the first full-color cartoon.
-
8/7/2019 Function of Entrepreneur
12/24
CONTINUE..
During the next few years,Goofy, Donald Duck andseveral other memorablecharacters joined Mickey.Released Snow White and the Seven Dwarfs in 1937
It was the first feature-length animated movie tobe produced in Technicolor
-
8/7/2019 Function of Entrepreneur
13/24
Growth of the CompanyThe brothers built a studio inBurbank, Calif They employed more than 1,000people, including animators
Building on the success of Snow White , Disney releasedPinocchio and Fantasia in 1940,Dumbo in 1941, and Bambi in
1942.It also produced short comediesaimed at boosting nationalmorale.
-
8/7/2019 Function of Entrepreneur
14/24
CONTINUE..
To raise additional money, Disney took hisoperation public in 1940
I n 1944 it did re-release Snow White intotheatersThis would begin a common strategy of re-releasing films about every 10 years
-
8/7/2019 Function of Entrepreneur
15/24
CONT..
The next big animated film came in 1950,with the release of C inderella
-
8/7/2019 Function of Entrepreneur
16/24
Diversification:
Treasure Island , released in 1950, was thestudios first live-action film,
The company formed Buena Vista Distribution a
few years later With its own in-house distribution company,Disney could continue to churn out movies whilesignificantly saving on distribution costs.
As the company grew, Disney diversifiedproduction beyond cartoons and animatedmovies.
-
8/7/2019 Function of Entrepreneur
17/24
CONT.
Disney's TV debut came around the sametime as Treasure Island
The popular Mickey Mouse Club debutedas a TV series in 1955.
-
8/7/2019 Function of Entrepreneur
18/24
-
8/7/2019 Function of Entrepreneur
19/24
CONTINUE
TV program that began in 1954, calledDisneyland , that showed Walt Disney hadeven bigger plans for the company.
Disney established WE D E nterprises asa separate company
Draws up plans for Disneyland, a giant
theme park.Disneyland opened in 1955 as a themepark unlike any other the world had seen
-
8/7/2019 Function of Entrepreneur
20/24
CONT..
Plans for a second park, which ultimatelybecame Walt Disney World , began withthe acquisition of land in Florida in the1960s
-
8/7/2019 Function of Entrepreneur
21/24
-
8/7/2019 Function of Entrepreneur
22/24
-
8/7/2019 Function of Entrepreneur
23/24
-
8/7/2019 Function of Entrepreneur
24/24