DIGIPAK

What is a Digipak?

Digipaks are used as packaging for Cd covers. The front of the digipak is used to represent the artist . It also reflects the genre of the music. The digipak is most likely to contain a theme and portray the artist in a certain way.

The digipak needs to have synergy with its theme and the music. E.g.- If the digipak has a futuristic theme to it then the lyrics would have to reflect the futuristic theme.

What is the importance and functions of Digipak?

Helps promote the artist To make money Visual image of the artist Useful for establishing the artist

genre Builds a fan base A momentum for fans to keep