Fun and Effective Travel Reduction Program Promotions

Transportation Coordinator (TC) Webinar

March 22, 2017

• To hear us, turn up speakers or headset volume. Your microphone is muted.

• Ask questions and answer polls using the controls on your screen.

• Click on Handout to open the PDF and access live links or print to take notes.

• The symbol indicates an audience poll. Get ready to share your input!

• Webinar will be recorded and a link emailed.

Tech Tips

2

Overview

• Welcome and Introductions

• Fun and Effective TRP Promotions

• Transportation Coordinator Updates

Fun and Effective TRP Promotions

Tony Perez, TC

SRP

Adrienne Encinas, TC

Desert Botanical Garden

Sarah Bailey, TC

Grand Canyon University

Develop a Plan

• Create a committee

• Hold regular meetings

• Discuss details

• Promotion and results

Bikenic 2015/16

Desert Botanical Garden

• Collaboration

• Management approval

• Promotion to employees

• Incentives

• Sharing results

Getting Started

• Use seasonal or company promotions for inspiration

• Capitalize on Valley Metro’s promotions and contests

• Get advice from your Commute Solutions Coordinator

• Take baby steps • Choose one or two ideas

• Calendar events and preparation

Tips for Success

Great planning on the front end helps to make for a smooth and successful event.

• Gather a committee

• Set a budget

• Plan communication strategies

• Engage employees

• Follow up and report results

Inside the Ride

In honor of Transit Driver Appreciation Day March 18, meet some of our hard-working operators and mechanics in the new issue of Valley Metro's blog Inside the Ride.

Video ContestTell us how you untangled your commute and win great prizes!

• Make a one-minute video of your commute showing creativity and the benefits of alternative modes

• Contest runs March 19-25

• Visit our Facebook page to learn more and upload your video

• View the rules and other details here. Only one entry per person.

Grand prize – One-night stay JW

Marriott Desert Ridge Resort and Spa

First place – $50 food and beverage

credit Kitchen West at Scottsdale

Resort at McCormick Ranch

Second place – Four Harkins VIP

movie passes valued at $40

Third place - $25 Sprout’s Market gift

card

Valley Bike Month – Let’s Ride!• April is Valley Bike Month (VBM)

• More than 25 events Valley-wide

• Take the Pledge before March 31 to be entered for a $50 gift card

• Grab your friends and join the VBM Team Challenge

• Contest prizes include bike tune-ups, hotel stays, gift cards

• Bike to Work and School Day is Wednesday, April 19 – Reward your bike commuters with a VBM t-shirt!*

*Supplies are limited; first come – first served.

NCAA Final Four Fun

From fun and interesting events (Aerosmith at Jamfest) to the big game, Valley Metro has you covered.

• Find out how you can get to all the festivities here

Baseball Anyone?

What’s better than a spring training game? A stress-free way to get there.

• Avoid the driving and parking hassles by taking Valley Metro

• Learn more here about the routes that will get you there!

New Transit Book

The new transit book will be available in late April.

• Save ink, use online tools

• Call Customer Service for route assistance at 602.253.5000

• The sea creatures will thank you

• Fun and Effective TRP Promotions

• TC Update

• Upcoming webinars• April 26, 10 a.m. – Successful Transit Commuting

• May 24, 10 a.m. – Managing Transit Subsidies

• June 28, 10 a.m. – Alternative Work Schedules

PRO TIP: Can’t make it during a scheduled webinar? Register anyway, and

we’ll email you the recording afterward!

GRAND CANYONUNIVERSITY

Trip Reduction Program

Sarah Bailey

Transportation Coordinator

How we promote our program:

■ Emails

■ New Hire Orientation

■ Posters

■ Intranet Website

■ Events

■ ShareTheRide.com

Planning our events:

■ What will incentivize employees to attend event?

– Prizes (Fitbits, bikes, ect.)

– Giveaways (Cake, Jamba Juice, cookies)

■ Secure date and location

– Make sure location is a high-traffic area and convenient for employees

■ Stick to budget

■ Invite TRP / Maricopa County Representative to attend

■ Secure laptops for employees to register on ShareTheRide.com

■ Print flyers about program

■ Coordinate with facilities to request items needed (tables, chairs, etc.)

■ Make signs for day of event

■ Make sure you have enough supplies

Promoting the events to employees:

■ Internal Communication via email a couple of weeks before event

■ Internal Communication via email the day before the event as

reminder

– Include what prizes will be given out to increase participation

– Include description of TRP

– Make it sound fun!

■ Announcement on ShareTheRide.com

Day of Event Details:

■ Set up signs and balloons to attract employees

■ Make sure everything is set up before actual event begins

■ Have extra co-workers available to attend event and greet employees / answer

questions

■ Display prizes next to raffle jar

■ Sign-In sheet for raffle

■ Sheet for employees interested in alternative modes of transportation

■ Take photos

Follow Up After the Event:

■ Email employees who were interested in alternative modes of

transportation

■ Choose winners from raffle

■ Email winners from raffle

■ Internal Communication via email with photos from event

FUN AND EFFECTIVE TRAVEL REDUCTION EVENTS

with SPOKES

FOLKS

EVENT DETAILSo Spring event series, twice a week for 3 weeks during lunch hours

o Guided bike tours showcasing SRP canal paths

o Lunch at our recreational area

o Very casual

EVENT OUTCOMESo Increased employee interest in biking

o Increased knowledge about public spaces

o Bike Share registrations went up

GETTING STARTEDo Think Big. Start Small.

o Equipment

o Routes

o Event Goal

RIDE SHARE STREET FAIR

EVENT DETAILSo 80’s theme for 25-year anniversary

o Food trucks

o Vendor booths

o Music

EVENT OUTCOMESo Increased employee

knowledge about our Ride

Share partners and programs

o Opportunity to recognize Ride

Share champions

GETTING STARTEDo Cost and logistics

o Build a team

o Get creative

BIKENICPARTNERING WITH YOUR NEIGHBORS