FullSIX Group : Who We are ? 04/13
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Transcript of FullSIX Group : Who We are ? 04/13
ABOUT FULLSIX GROUP
// MARKETING HAS CHANGED
April 2013
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
AG
EN
DA
2
1. FullSIX group in a few words
2. Vision, mission and services
3. Clients, projects and awards
4. Talents, organization and tools
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisationwww.fullsix.com - 157, rue Anatole France - 92309 Levallois-Perret Cedex – T: +(33)1 49 68 73 00 – F: +(33)1 49 68 73 73
1- FullSIX Group in a few words
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation 4
The world has radically changed
over the last 10 years,
and it is just the beginning.
Brands need a new generation of
agencies to understand and
get the most out of change.
The FullSIX Group is the leading
European alternative marketing
communications group.
We are a Digital Native,
full service agency who delivers
synchronized marketing
for greater ROI
OUR MARKET VISION// Synchronized Marketing
En
sa
vo
ir p
lus
sur # Le Marketing
syn
ch
ron
isé
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation 5
WHO WE ARE// In few seconds
http://youtu.be/m_DLwarH_7U
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation 6
WHO WE ARE// A full service marketing group with a digital DNA
We work for blue chip clients who want sense & synchronization for greater ROI impact.- Digital at the strategic core, not an additional channel
- Fact and data based strategic planning for more sense
- Synchronization with consumers through results and data
- Making innovation simple for our clients
We deliver results by innovation on all business and marketing objectives.
- Brand building and marketing strategies for the digital age
- Advertising, content, media, and acquisition
- Social, relationship, digital and mobile marketing
- eCommerce, websites, platforms and applications
- Tracking, measurement, data and insights
We believe that the digital age requires a new generation of full service agencies.
- Digital (the real mass media) has deeply changed consumers
- All channels and screens turning digital & interactive
- A new marketing culture : measurability and agility
- True integration of business, marketing, creative and technology
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
New York
Paris
São Paulo
London
Moscow
Lisbon
Madrid
Milano
Shanghai
Berlin
Poznan
WHO WE ARE// In a few facts
FACTS :
18 agencies in 11 countries
1000 people in the world.
Turnover: 100 m €
AWARDS :
Effies ..........1 gold, effectiveness, LG
W3 Awards...3 golds & 3 silvers, Sprite
Eurobest. ...1 gold, integrated, Orange
IAB ...........1 silver, innovation, Diesel
Lions….Shortlist, special event, adidas
Webbys. 1 International campaign, EST
THE MORE ATTRACTIVE DIGITAL AGENCIES
Limelight 2011/12
4. Nurun
5. Publicis
6. Isobar
1.FullSIX
2.Duke
3.Digitas
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation 8
THE AGENCY LANDSCAPE HAS CHANGED// A market-leading reputation in digital and beyond
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisationwww.fullsix.com - 157, rue Anatole France - 92309 Levallois-Perret Cedex – T: +(33)1 49 68 73 00 – F: +(33)1 49 68 73 73 www.fullsix.com 157, rue Anatole France - 92309 Levallois-Perret Cedex – T: +(33)1 49 68 73 00 – F: +(33)1 49 68 73 73
2- Vision, mission et services
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
OUR VISION// The world has changed
10
• Consumption fragmentation
• Media fragmentation
• Query based consumer mindset
• Value for money
• Social networks
• Mistrust vs advertising
THE DIGITAL AGE HAS
TRIGGERED DEEP
CONSUMER CHANGES,�
• Online the leading mass media
• Traditional media turning digital
• Media snacking & multi tasking
• Behavioral capabilities
• “Cloud tracking” of cross media performance
• Consumer participation at all levels
BUT ALSO
MEDIA CHANGES
OFF SUCH MAGNITUDE,
�
• Engage with authenticity
• Consumer centric cross channel thinking
• Fact and data based daily synchronization
• Behavioral & consumer data marketing
• Measurability and agility
• ROI planning and measurement
THAT BRANDS MUST
CHANGETO WIN AND
PERFORM.
�
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation 11
THE REAL DIGITAL DIVIDE// Consumers change faster than brands
@����@����
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation 12
New channels to
reach consumers
New forms of
content for brands
The big data
revolution
The agile
revolution
More relevance, less frequency
SYNCHRONIZED MARKETING
OUR VISION// Marketing has changed
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
AN ALTERNATIVE MODEL // Synchronized Marketing
13
IMAGINETHAT…
… instead of spending 90 on frequency (media
repetition) + 10 on thinking and creative, a brandcan achieve the same results by spending moreon relevance (30 : thinking, creative and data) andtherefore needing less frequency (40 : media).
HOWDOWE ACHIEVETHAT ?
• by upgrading your brand for the Digital Age with
Social and Experience guidelines
• by using available data to build 3D profilesbased on consumer value, likes & connections
• by building agile, integrated concepts that canleverage consumer likes on all channels
• by building zero activation cost brand assetssuch as databases, websites, apps and fan bases
• by constantly synchronizing all your actionswith consumer and market response
100
70
FREQUENCY(90)
RELEVANCE(10)
RELEVANCE(30)
FREQUENCY(40)
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
SENSE
Fact and data based strategic
planning to help brands to
DO vs. DECLARE
SYNCHRONISATION
Tools and teams to daily
SYNCHRONIZEall actions with consumer /
market data and reality
AUTHENTICITY
IS WHAT ENGAGES
CONSUMERS IN THE
DIGITAL AGE
MORE
RELEVANCE
LESS
FREQUENCY
MEASURE
PERFORMANCE
FOR CONSTANT
OPTIMIZATION
OUR VISION// Marketing has changed
14
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
ADVERTISING & MEDIATV / Press / @TV / @ISA / Display / Search / Social / Affiliation…
EXTENDED CONSUMER EXPERIENCE (SENSE)
Products / Services / Commerce / Content
RELATIONSHIPSClients / Prospects / Likers / Ambassadors
15
OUR EXPERTISE// Managing integrated consumer journeys
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
• Synchronized marketing strategy
• Strategic planning, brand platforms 2.0
• Social strategy
• Digital strategy
• Integrated advertising
• Online advertising and media
• Social marketing, content and events
• Performance media – acquisition & search
VISION &
STRATEGY
BRANDING
& MEDIA
CUSTOMER
VALUE
ACQUISITION
& SALES
• Consumer research
• Consumer intelligence & customer clustering
• Analytics, data & performance
• eReputation tracking and analysis
• eCommerce, mobile & web development
• Relationship marketing, CRM & eCRM
• Technology, platforms and applications
• Mobile and shopper marketing
OUR SERVICE OFFER// Full marketing services with a digital DNA
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
3- Clients, cases and awards
//page 17
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation 18
OUR CLIENTS// In few seconds
http://youtu.be/IpmE6hMBJZs
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation 19
OUR TOP CLIENTS // Privileged to work for some of the world’s best businesses & brands
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation 20
OUR CLIENTS (continued)// Privileged to work for some of the world’s best businesses & brands
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation 21
WHAT WE DO// Best of 2012
http://youtu.be/bOhRMzqcano
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation 22
WHAT WE DO// Our expertises in action
http://www.youtube.com/watch?v=SGy0Rj_poJM
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
Worldwide Synchronized Marketing Platform
Branding and multi channel campaigns Integrated Communication
Branding and launch of new brand. Integrated Communication
Full digital rebranding & repositioning, 27 websites, 14 different languages. Now
accounts for 20% of total worldwide sales
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Since 2010, dedicated quarterly digital training program for the Pernod ricard Group Top
international Marketing Managers & CEOs
2012- 2015 global assignment for the Worldwide Digital strategy of the Parker Waterman Group
STRATEGY CONSULTANCY
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//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
Development of first CRM strategy for DFS, including unifying & cleansing new central database
Lead online optimisation & retention across the core £750m Retail & GM business
Complete reset of the retailer CRM model through Sync Marketing. -20% budget, +8% sales
2 year relationship program to co-create a cinema movie with Luc Besson.
Personalized 1to1 waiting program (post-order until vacation day). Strong impact.
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Datamining and client clustering to define a loyalty model
CRM
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//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
Multi-award winning redesign. Doubling the size of the online business in 18 months
Became #1 touchpoint on Spanish clients. High complexity IT integration
Built and launched what became the largest online DIY retailer in Portugal
Rebuild of the entire Waitrose e-commerce platform (UX, Design, content strategy) with
+20% turnover increase after the 1st month
6 years online presence taken over in 9 months. Simultaneous redeployment of 15 sites
Optimization of the purchase funnel for the global Air France e-commerce platform
ECOMMERCE AND GLOBAL WEBSITES
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//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
27 websites, 14 different languages. Now accounts for 20% of total worldwide sales
Full services integration for the FRAM e-commerce platform
Redesign of the the new PMU.fr gambling platform
Full services integration for the new TaxisG7/Wecab offering
Full services approach since 2004 for the leading online mobile phone boutique (fr)
Centre-piece campaign supporting their largest ever sponsorship of the Olympics
ECOMMERCE AND GLOBAL WEBSITES
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//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
Online acquisition for credit cards since 2005
Online acquisition campaigns & social campaigns for Eurostar.
Online media planning and buying for drive to store purposes. Live Brand Model.
Online acquisition for Cetelem Portugal.
“SFR Business Team” SEA and SEO management. EFFIE Award.
SEO/SEA global approach & deployment in 11 countries. 25% SEA saving in 6 month.
ONLINE MEDIA, SEARCH AND ACQUISITION
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//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
Complete Social media guidelines developed for the Kraft organisation. First of its kind.
Early trendsetting presence on Pinterestfor Hairstyling. Try vs Plan Approach.
+2.5m viewers of this one-year reality show. 1st ever integration of Facebook in YouTube.
From 80k to +7 millions adidas football fans. Daily community management.
Creation of unique E-boutique store. FirstF-commerce site developed for P&G.
Olympic Games digital activation for the whole SKY network in Italia
SOCIAL MEDIA MANAGEMENT
28
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
Increased POP sales & consumer engagement with QR codes on bottle neck tags
Everyday utility app for fashionistas : Dior Addict iPad Agenda. Av. usage 4 time/day
Geolocalized gaming platform created by our FullBooster incubator. 15 min per session.
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Boosted consumption frequency through a sports training, tracking & coaching app.
Connected TV social application to share your emotions while watching soccer on TV.
Sales team iPad application (Rollout Q4 ’12)Centerpiece of Renault New Retail Approach.
MOBILE &MOBILE APPS
29
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation 30
METRO BUZZ EVENT RADIO & BILLBOARDS Campaign
TV & CINEMA National Collect Campaign TV, @TV & Social Game
TV, @TV & BILLBOARDS Campaign
ADVERTISING
TV, BILLBOARDS, RADIO Launch Campaign
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
Award Category Entity
Relationship Marketing Agency of the Year 2012 Prémios Neurónios FULLSIX Portugal
Independent Interactive Agency of the Year 2011 Agency of the year Awards FULLSIX France
Digital Agency of the Year 2011 Premios Sapo Grand Union Portugal
Interactive and Digital Media Agency of the Year 2011 Clube Criativos Portugal FULLSIX Portugal
Independent Communication Group of the Year 2009 Agencies of the year Awards FULLSIX Group
Digital Agency of the Year 2009 Meios e Publicidade FULLSIX Portugal
Digital Agency of the Year 2008 Meios e Publicidade FULLSIX Portugal
Digital Agency of the Year 2008 Sapo Awards FULLSIX Portugal
Interactive Communication Agency of the Year 2004 Agencies of the year Awards FULLSIX France
Interactive Communication Agency of the Year 2003 Agencies of the year Awards FULLSIX France
Interactive Communication Agency of the Year 2001 Agencies of the year Awards FULLSIX France
Best Multimedia Agency of the Year 1999 Agencies of the year Awards Grey interactive
GRAND PRIX
Prix Stratégies du Sport
Integrated campaign
"Adidas is all in"
BRONZE
EFFIE
Social media
strategy TMN
GRAND PRIX
EFFIE
Integrated campaign
SFR Business
GOLD
EFFIE
LG corporate branding
campaign
SILVER
Eurobest
FMCG
Sagres Chocolate Website
Nomination SXSW Web
Awards
Mobile campaign
PleaseFixTheiPhone
GRAND PRIX
Cristal Festival
Food & Beverage
« Green Eyed World » Sprite
GRAND PRIX
Prix Stratégies du Design
Digital Campaign
Eurostar
GRAND PRIX
Prix Stratégies du Mobile
iPhone/iPad Application
Lemonde.fr
SHORTLIST
Cannes Lions Festival
Outdoor special event
"Adidas is all in"
Lions | Grand Prix | Effies | W3 Awards | Eurobest | IAB | Webbys
AWARDS// Selection of our recent awards
31
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation 32
Win Award Category Client
PRIX Grand Prix Stratégies du Digital Integrated Campaign Adidas is all in
BRONZE TOP COM Corporate Design Web Design SFR.com
PRIX E-marketing Awards Acquisition Strategy Monoprix
PRIX Prix des Agences de l’année 2011 Independent interactive Agency Fullsix agence de l’année
GOLD Trophées LSA de innovation Industrial communication Samsonite
GRAND PRIX Grand Prix stratégies du Sport All categories Adidas is all in
PRIX Grand Prix stratégies du Sport Global Campaign Adidas is all in
PRIX Grand Prix stratégies du Sport Event Operations Adidas is all in
SILVER EFFIE Fashion / accessories / luxury Samsonite Cosmolite
GOLD TOP COM Consumer Relationship Marketing Monoprix sur Facebook
SILVER TOP COM Consumer Event website DOP «adopte un déchet»
PRIX Grand Prix stratégies du design Corporate Website SFR.COM
GOLD US International Film & Video Festival Film & Video Adidas «is all in»
PRIX Trophées Marketing Magazine Relationship Marketing LCL «Open crémaillère»
PRIX Trophées Marketing Magazine Communication Strategy Eurostar «London Virus»
BRONZE Grand Prix Top Com Relational B to B Marketing SNCF «Voyagez Léger»
MENTION Grand Prix Stratégies du Marketing Client Relationships on social networks Monoprix
PRIX Grand Prix Stratégies du Marketing Client Viral Clients Operation LCL «Open Crémaillère»
AWARDS// Focus France 2012
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
4- Talents, Organization & Tools
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
19993 fondateurs lancent Gi
Portugal, UK & Italie1998
6 fondateurs
créent Grey
interactive
2001Gi devient FullSIX
Fusion avec Inferentia
2004FullSIX New York
2006Lancement d’OTO
2008Soutient de MBO
Par Motion Equity
Partners
2010Acquisition de Grand Union,
Changement de nom pour Six&co
Lancement de Grand Union,
& eKino
2012eKino Pologne
2011Lancement FullSix Retail,
Grand Union Italie, Full Booster,
Acquisition Novalem
2009Acquisition Netsonda
2007Lancement Allemagne
2005Lancement 6:AM
Lancement Six&Co
Lancement Asie
Lancement Espagne
2005
Marge Brut
€20m
2011
Marge Brut
€50m
2003
Matt Nicholls / Rob Forshaw / CEO Grand Union UK (2010)
Jérôme Toucheboeuf / CEO FullSIX Retail (1998)
Marco Tinelli / President Group (1998)
Yann Doussot / CEO Ekino (1998)
Philippe Mihelic / France CCO (1998)
Jean-Guy Saulou / CEO FullSIX (2000)
Filipa Caldeira / CEO FullSIX Iberia (2001)
Antoine de Lasteyrie / CEO 6:AM (2001)
1
2
3
4
5
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Jérôme Giraud / Group CFO (2008)
Adriana Ripandelli / CEO Grand Union Italy (2011)
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9
10
Benoit Storelli / CEO FullSIX Group (2013)
Fabien Rochette / CTO FullSIX Group (2013)
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A HISTORY OF ORGANIC GROWTH // Led by entrepreneurs and clients trust
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
New York
Paris
São PauloDedicated Renault Hub
London
Moscow
Lisbon
Madrid
Milan
Shanghai
Berlin
Poznan
Delivery centers
Centers of excellence and innovation
Client service desks
18 AGENCIES
STRATEGY
CREATION
SPECIFICATIONS
DELIVERY MANAGEMENT
�
5 CENTERS OF EXCELLENCE
THINKSYNC LAB – PARIS
ECOMMERCE & UX – LONDON
EMERGING MEDIA – LISBON
PERF. MEDIA – PARIS
TRENDWATCH – NEW YORK �
3 DELIVERY CENTERS
FRONT & BACK OFFICE – PARIS
FRONT & BACK OFFICE – LISBON
BACK OFFICE – POZNAN
�
WHO WE ARE// In a few facts
35
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
OUSTANTDING DELIVERY MADE SIMPLE// from our delivery centers
36
WORLDWIDE,
CROSS NETWORK
PRODUCTIVITY TOOLS
WORLDWIDE,
CROSS NETWORK
PRODUCTIVITY TOOLS
INTERNATIONAL, CLIENT
INCLUSIVE
PROJECT MANAGEMENT SITE
INTERNATIONAL, CLIENT
INCLUSIVE
PROJECT MANAGEMENT SITE
ONLINE KNOWLEDGE
CENTER
ONLINE KNOWLEDGE
CENTER
DEVELOPMENT TOOLS :
CMS, eCOMMERCE, TESTING
DEVELOPMENT TOOLS :
CMS, eCOMMERCE, TESTING
MULTITOUCH
CONSUMER
DASHBOARD
MULTITOUCH
CONSUMER
DASHBOARD
BIG DATA
SYNC TOOLS
ADEXCHANGE
BIG DATA
SYNC TOOLS
ADEXCHANGE
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
GROWTH THROUGH THOUGHT LEADERSHIP// From our centers of excellence
Market thought leadership Regular White Papers from our ThinkSync Lab
Strategic, board-levelconsultancy
Leading consumer planning & insights capabilities
Quarterly trend reporting & workshops Biannual consumer digital behaviour tracking
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
A CLIENT CENTRIC ORGANIZATION// Boosting results through project management
38
� Client centric teams specifically built around client needs
� A unique point of contact accountable for all disciplines, work and results
� Full access to vertical expertise and knowledge on request
� Proven effective coordination, quality management and workflow tools
� Strong international culture and consistent organization accross countries.
LEAD
BU 1 BU 2 BU 3 • 40% Consulting & PM
• 25% Creation
• 30% Technology
• 5 % Data Management
EMPLOYEES BREAKDOWN BY ACTIVITY
1000+
TALENTS
Partner Creative
Consulting & PM
Sync Mgr
FULLSIX GROUP TEAM
CLIENT TEAM
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation 39
� An innovative, constantly updated set of custom methodologies to design and implementbreakthrough, multi screen consumer experiences.
MULTI SCREEN USER EXPERIENCE// Synchronized Marketing
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
Content Management :
� Packaged solutions
(Open source or professional)
� Custom development for specific needs
Ecommerce solutions :
� Custom solutions with complex backend integration
� Packaged software
� Ekino sponsored PHP framework (Sonata
Front end technologies :
� Multi channel technologies
> Web, RIA, Mobile, Tablet, TV
� Social platforms integrations
Dedicated technical project management teams
� This team is involved in all FullSIX Group projects,
� Creating a mixed culture
� Ability to work with marketing and functional teams
Projects of very different scales
� Teams are able to work with different organization and methodologies
� All project managers have worked on different project size, mixing rigorous project management and agile
methodologies
Ekino is able to work with the best suited methodology
� Traditional IT development process (LMT…)
� Agile or Scrum methodology
� …
FULLSIX GROUP TECHNOLOGY ASSETS// Making delivery simple for our clients
40
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation 41
A BROAD SET OF PARTNERS RELATIONSHIPS
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
MORE ?// Keep in Touch
42
Pinterest Boardpinterest.com/fullsixgroup/
Websitehttp://www.group.fullsix.com
Youtube ChannelYoutube.com/fullsixgroup
Twitter Feedhttp://twitter.com/#!/Fullsixgroup
Wikipédia pagefr.wikipedia.org/wiki/FullSIX
Facebook WallFacebook.com/fullsix
//page© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
That’s it for now…
What do you think?
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