Full Year 2013 Results For personal use onlySource: IAB online Ad Expenditure Report June 2013, PwC...
Transcript of Full Year 2013 Results For personal use onlySource: IAB online Ad Expenditure Report June 2013, PwC...
Full Year 2013 Results
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Continued FY13 top line growthenables business reinvestment
Consumer division starting toleverage its foundations
Real Estate Solutions divisiongrowing recurring revenues
The Zillow story
Onthehouse is uniquelypositioned to grow
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Real Estate Solutions 22,056 16,537 +75%
Consumer Online 2,044 (275) -13%
Unallocated income /(expenses) (9,213)
Total 24,100 7,049 29%
30 June 2012
Real Estate Solutions 19,333 13,111 +68%
Consumer Online 950 454 +48%
Unallocated Income /(expenses) (5,612)
Total 20,283 7,953 +39%
Top line growth enabling reinvestment• Operating revenue up 19%
• RES revenue increased by 14% with a relatively flatmarket share (whilst up-selling program scales)
• Consumer Online revenue increased by 115%, as itestablished its sales capability and continued toscale traffic
• EBITDA down 11% to $7.0m
• Re-investing to build capability (c40% increase inworkforce) and use first mover advantage to ownspace and drive long term growth
• NPAT of $1.0m including non-cash amortisation ofacquired intangibles of $5.3m
Information in addition to IFRS measures included in this report has been used for consistency and user readability. The measures havebeen derived from audited information contained in the financial statements.
Sales revenue 24,100 20,283 +19%
- Real Estate Solutions 22,056 19,333 +14%
- Consumer Online 2,044 950 +115%
EBITDA 7,049 7,953 -11%
Underlying EBITDA 7,121 8,165 -13%
NPAT 1,008 2,141 -53%
Division Revenue EBITDA MarginPerformance $’000 $’000 %
($‘000) FY13 FY12 Change
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Business reinvestment to drivefuture growth
• Building capability across a number of functionalareas with an increase of ~ 40% of the workforce
• Data technology platform
• Data aggregation strategy and assets
• Growth in data and mobile product anddevelopment teams
• Improving consumer and real estate agencyengagement through enhancements ononthehouse.com.au
• Development of a real estate agency data product
• Continued development and customisation of ouradvertising media products and data solutions tofinancial institutions
• Infrastructure platforms for financial services andreal estate customers
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4 Information in addition to IFRS measures included in this report has been used for consistency and user readability. The measures havebeen derived from audited information contained in the financial statements.
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Generating strong cash flows
($'000) FY13 FY12 Change
Cash 4,187 3,066 +37%
Investments - 3,962 -100%
Goodwill andintangibles 66,287 59,618 +11%
Total assets 74,584 70,247 +6%
Total borrowings (3,842) (2,331) +65%
Total equity 62,229 61,287 +2%
($'000) FY13 FY12 Change
Operating cashflow 7,232 6,422 +13%
Investing cashflows (7,087) (5,782) +23%
Financing cashflows 976 679 +44%
Net change in cash 1,121 1,319 -15%Cash at beginning ofperiod 3,066 1,747 +76%
Cash at end of period 4,187 3,066 +37%
• Strong operating cash flow of $7.2m (up 13%)enabled the Group to:
• fund $1.2m of REAN and Residex acquisitions
• repay $1.7m of debt
• pay a $0.5m dividend in November
• increase the Group’s investment in productdevelopment - $2.5m (up 53%)
• Closing cash balance up 37% to $4.2m
• Positive net cash position at 30 June 2013
5 Information in addition to IFRS measures included in this report has been used for consistency and user readability. The measures havebeen derived from audited information contained in the financial statements.
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Continued FY13 top line growthenables business reinvestment
Consumer division starting toleverage its foundations
Real Estate Solutions divisiongrowing recurring revenues
The Zillow story
Onthehouse is uniquelypositioned to grow
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Mill
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Source:* Nielsen Market Intelligence - Jan 2013+ Adapted from Nielsen Answers - Jan 2013 ̂Google Analytics - June 2013 - may include duplication
~ Excludes Agent Sites# Adapted from Nielsen Answers and Google Analytics - Jan 2013 - may include duplication
*Source: Nielsen Answers: NetView Hybrid – Jan 2013
• #1 Consumer Property DataWebsite
• National Reach Media Network• Premium Qualified Audience• Surpasses Domain on a
national reach basis
Number #1 Consumer Property Data PortalNumber #2 Real Estate Media Network
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Onthehouse.com.au* Home Price Guide My RP Data
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Highly Engaged Audience–Content Driven
Traffic Growth–Unique VisitorsConsumer Online –excluding agent sites
Consumer Online Revenue Growth
Bank Deals Secured
REAN Integrated
Lead GenerationCommencing
Victorian Dataissues resolved
GuestimateImprovements
User EngagementIncreased
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Source: onthehouse.com.au Internal tracking - August 2013
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Banking Sponsorships Delivered
• CBA major sponsorship forthe consumer propertyportal onthehouse.com.au
• Westpac Group majorsponsorship of theOnthehouse iPhone andnew Android apps
• Westpac Group will beinvesting in a strategicmedia integration playacross Onthehouse’s RealEstate Ad Network
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Continued FY13 top line growthenables business reinvestment
Consumer division starting toleverage its foundations
Real Estate Solutions divisiongrowing recurring revenues
The Zillow story
Onthehouse is uniquelypositioned to grow
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Real Estate AgencyTransitioning from hunting new doors to upselling & innovation
Revenue, earnings and cashflow generationcontinued to scale during FY13
• RES Revenue up 14% to $22.1m
• EBITDA up 26% to $16.5m
• Monthly yield increased by 6% from $408 to$431 per office
• Growth will be achieved by bundling ourproducts and solutions and upselling to ourexisting and substantial customer base, withresulting reduction in price per product butincreasing yield per office “doors”
• Content empowered features, commencing withRE:Search data product is expected to furtherfuture sales growth
• As such, this transition will see flatter growth in“new doors” in the short term but increasingyield
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Continued FY13 top line growthenables business reinvestment
Consumer division starting toleverage its foundations
Real Estate Solutions divisiongrowing recurring revenues
The Zillow story
Onthehouse is uniquelypositioned to grow
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The Story
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Zillow’s Strategy
14 Zillow 2013
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Zillow Premier Agent
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Timeline
• Launch• Yahoo
Partnership• Open API
Launched
• NeighborhoodPages
• Listings Feed
• MortgageMarketplace
• Feature Listings• Zillow Ad
Network• Zillow Advice
• iPhone App• Video Training
Centre
• First Real EstateListings Partner
• Selling Ads withYahoo
• Partners withApartments.com
• Launch AgentReview
• Yahoo-Zillow RealEstate Network
• Rent Zestimates• IPO• Buys Software Co’s
• NeighborhoodAdvice
• Zillow Rentals• Buys BuyFolio• Buys Hot-Pads
• Zillow Digs• Buys StreetEasy
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Marketplace Revenue
Display Revenue
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$3.9 billionMarket Cap
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Data sources: USA vs Australia
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MLS
GovernmentData
MLS*
MLS*
Sold Records
Listing Records
StateGovernments
Agents
HomeOwners
Agents
Third Parties
Agents
HomeOwners
Agents
Third Parties
StateGovernments
*Multi-Listing Services
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Continued FY13 top line growthenables business reinvestment
Consumer division starting toleverage its foundations
Real Estate Solutions divisiongrowing recurring revenues
The Zillow story
Onthehouse is uniquelypositioned to grow
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Onthehouse – What we doWe help Australians make informedproperty decisions by empowering themwith freely accessible information andfacilitating introductions to relevant localexperts
To achieve that purpose, we work withproviders of property related businesses, byassisting them:
With introductions to Australian homeowners, seeking local expertise; and
Operate their businesses more efficientlyby offering a one-stop-shop
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First Generation – Classified Listings
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Second Generation – Informed Property DecisionsF
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5% vs 95% of Australian Properties
Classified Model Marketplace Model
Properties for sale Every Property in Australia
Mainly buyers searching for a property
Homeowners interested in data- Their Property Value- Their Suburb Growth
- Renovation opportunities
Some vendors doing research with limited listings data “Serious” Buyers looking for facts and logical intelligence
Lots of window shoppers Investors looking for opportunities and facts to make theirdecisions
Increasing fragmentation across variouschannels Unique model in Australia
One off transactional relationship Data & Intelligence creates a longer termrelationship
Mortgage mainly in place Mortgage options form part of the decision
Too early for DIY & Renovations Renovation & DIY options also become a factor indecisions
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Target Market is enormous and fragmented
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Renters~$2b
OPPORTUNITY
Source: IAB online Ad ExpenditureReport June 2013, PwC Outlook AustralianEntertainment & Media 2012-2016,Frost and Sullivans 2010 Report
Real Estatesoftware
& data
Living database13.5 million properties
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OTH StrategyBuild great
products + supplyrich real estate
data that attractshome owner
audience
Invite agents toconnect with audience -
for free
Offer agents premiumservices to increase
engagement
Provide software tools + content + aggregateindustry data to improve agents success
Iterate onmonetisation
model
Reinvest profits inproduct, marketing
and data
$
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Fred and Janeleave their rentedapartment behind
and begin theirjourney
The journey to financialindependence
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Buyingtheirfirst
home
Each point of the journey providesopportunities to connect
Agent Bank Lawyer Retail
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Time torenovate
Each point of the journey providesopportunities to connect
Bank Builder Designer
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With more engagement,intelligence about the consumer
grows in size and monetary value …
Sell & upscale
… and our data on eachproperty grows with it
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FirstHome
At every step ofthe way onthehouse
can provide answers andspark conversations
between professionalsand more informed
and engagedconsumers
Renovate
Sell
UpscaleInvest
Retire
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Rent
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Empowering Agencies
Customise theproduct mix tosuit your needs
and budget.
CLIENT MANAGER
MARKETING COLLATERAL
REAL ESTATE CONTENT
SALES TRAINING
DATA ENHANCEMENT SERVICES
MANAGEMENT DASHBOARDS
MANAGEMENT TRAINING
SUPPLIER COST REDUCTIONS
ADME
Database Building
Top of mind awareness
Differentiate and build
Up skill and motivate sales teams
Add value to your contact database
Track and optimise sales activity
How to grow your business
Reduce your business operating costs
Generate additional revenue
DATABASEVALUE
& PROFITS
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Promoting LocalExpertise
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Maximising Agents’ dollar productive time
LOCAL EXPERTDrive Awareness
& Positioning
MOBILE AGENTPerfect
Presentation
PORTAL PUSHCreate Broad
ConsumerInterest
WEBCHOICEWEBSITESShowcase &
Profile Yourself
ONTHEHOUSEWEBSITE
Interest from“Serious”Vendors
RE:SearchContent Answer
to ConsumerQuestions
CALCULATEDPROPERTY
VALUESConversation
Starter
PROPERTYRESEARCHCONTENT(eg RESIDEX)
Content to CreateConsumerQuestions
Customise theproduct mix tosuit your needs
and budget.
EmpoweringAgents to talk to
empoweredconsumers
Giving Agents backthe time to buildrelationships and
close deals
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Monetising Agents’data, traffic andrevenue share
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FY2014 Strategic Priorities
Grow Audience
Grow EmergingMarketplaces
Revenue
Bundled SalesPenetration inTarget Markets
Data Aggregationin Target Markets
Grow MediaRevenue
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Questions
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Appendices
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Amortisation
Information in addition to IFRS measures included in this report has been used for consistency and user readability. The measures have been derived from audited informationcontained in the financial statements.
The Group's accounts include substantial intangible amortisation chargeswhich predominately arise from accounting for the acquisition ofsubsidiaries and the amortisation of internally developed software. Thetable below shows the expected ongoing amortisation in respect of thebalance as at 30 June 2013.
$'000sFY13
Carrying value FY14 FY15 FY16 FY17 FY18FY19
and beyond
Data 4,148 495 495 495 495 495 1,673
Customer contracts andrelationships 9,467 1,558 1,340 1,340 1,340 1,340 2,549
Goodwill 43,267 - - - - - -
Software
Acquired 5,583 1,782 1,739 1,611 451 1 -
Developed 3,370 826 826 826 635 257 -
Other intangibles 452 25 25 25 25 25 327
Total 66,287 4,686 4,425 4,297 2,945 2,118 4,549
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20 months from IPO to now
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Empowered Consumers
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Target Market is enormous and fragmented
$6.9 billion1
$11.1 billion2
$4.9 billion3
$11.3 billion3Sources: 1) Borrell Associates 2012, 2) BorrellAssociates 2012, American Housing Survey,
American Community Survey, NationalApartment Association, Zillow, 3) IBIS World Inc.
2012/2013, Zillow38 Zillow 2013
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DisclaimerSome of the information contained in this presentation contains “forward-looking statements” which may not directly or exclusively relate tohistorical facts. These forward-looking statements reflect OnthehouseLimited’s current intentions, plans, expectations, assumptions and beliefsabout future events and are subject to risks, uncertainties and otherfactors, many of which are outside the control of Onthehouse HoldingsLimited.
Important factors that could cause actual results to differ materially fromthe expectations expressed or implied in the forward-looking statementsinclude known and unknown risks. Because actual results could differmaterially from Onthehouse Holdings Limited’s current intentions, plans,expectations, assumptions and beliefs about the future, you are urged toview all forward-looking statements contained herein with caution.
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