Full Stack Marketer
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The Full Stack Marketer@josek_net - @brainsins_es
Inspired by http://www.geekwire.com/2013/commentary-startup-marketing-minds-aka-fullstack-marketers/
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A Startup Problem
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1.- The Idea
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2.- The Prototype
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3.- Your First Customer
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4.- Business Plan
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5.- Get Funding
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6.- Hire an Awesome Team
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7.- Continue Developing Product
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8.- Sales and Promotion
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And Luckily, a Long Journey
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So, most startups doesn’t hiremarketers until they are funded
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And they have big dev teams butsmall marketing departments
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Marketing@BrainSINS
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Marketing@BrainSINS
Product
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Marketing@BrainSINS
ProductWeb
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Marketing@BrainSINS
ProductWeb
Events
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Marketing@BrainSINS
ProductWeb
EventsCustomer Relationships
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Marketing@BrainSINS
ProductWeb
EventsCustomer Relationships
Blog
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Marketing@BrainSINS
ProductWeb
EventsCustomer Relationships
BlogSocial Media
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Marketing@BrainSINS
ProductWeb
EventsCustomer Relationships
BlogSocial Media
Communication
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Marketing@BrainSINS
ProductWeb
EventsCustomer Relationships
BlogSocial Media
CommunicationSEO
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Marketing@BrainSINS
ProductWeb
EventsCustomer Relationships
BlogSocial Media
CommunicationSEOSEM
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Marketing@BrainSINS
ProductWeb
EventsCustomer Relationships
BlogSocial Media
CommunicationSEOSEM
AdvertisingEtc.
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Marketing@BrainSINSBut...
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Marketing@BrainSINSActually
José Carlos Cortizo (CMO)
Estela Gil Berlinches (Online Marketing)
Lydia Natour (Community Manager)
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Full Stack Marketer
• Startups need marketers that not being experts at everything, have enough exposure to all levels of the marketing stack
• To know where to spend time, money and/or resources to maximize ROI
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Full Stack Marketer
• One day you’ll be writing a post, and sending to your social channels
• Another day you’ll be designing a banner
• You’ll be organizing events, or even pitching sales
• Or creating 10 variations for a Google Adwords campaign