Full Speed Ahead: Accelerating Your Program
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Full Speed Ahead:Accelerating Your ProgramBrian MarcusDirector, Global eBay Partner Network
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2Full Speed Ahead: Accelerating Your Program
The eBay Steamliner
149M active eBay buyers $62B ECV in Q2 Mobile up 68% YoY $12B in mobile revenue in Q2
Mobile = 20% of volume
260M+ mobile app downloads to date6.6M new customers acquired via mobile in Q2
Cross-border trade = 22% of ECV in Q2 300k ePN websites
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3Full Speed Ahead: Accelerating Your Program
…it’s a journey, not a sprint
Building an enduring, high-growth affiliate program…
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4Full Speed Ahead: Accelerating Your Program
Our Ecosystem Today
Buyers
CUSTOMERS
Sellers
Publishers
eBay
Helping customers achieve their goals
Getting a deep understanding of customers
ePN helping publishers achieve their goals
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5Navigating the Industry Sea Change
ACCELERATEAnd
FINE TUNE
PATCHany
HOLES
REPOSITIONto
CATCH WIND
The Journey
STAGE ONE STAGE TWO STAGE THREE
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6
Accelerate: Optimizing and Scaling
Navigating the Industry Sea Change
MULTI-CHANNEL MULTI-DEVICE
GLOBAL BUSINESS MODELS
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7Navigating the Industry Sea Change
ALLOCATING RESOURCES
ALIGNING ROADMAP
FUELING EXPANSION
Fine Tune: Charting the Plan
RALLYING THE CREW
REMOVING ON-BOARDING
FRICTION
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8Navigating the Industry Sea Change
Fine Tune: Building a Tailwind
ACTIVATEANDENGAGE
IDENTIFYGAPS ANDOPPORTUNITIES
STRENGTHENTHEPIPELINE
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9Navigating the Industry Sea Change
Identify Gaps & Opportunities
MOBILEEXISTINGPARTNERSHIPS
PILOTS
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10
Identify Opportunities: Hybrid Landing Page Pilot
Navigating the Industry Sea Change
BeforeAfter
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11Full Speed Ahead: Accelerating Your Program
Identifying Opportunities: Mobile
22%
of web traffic is via a mobile device
$20 billion
generated by eBay in 2013 through mobile
devices
22%
of the global population owns at least one
mobile device
40%
of GMV in Q4 2013 involved a mobile
touch point
18%
of ecommerce sales are delivered through mobile
devices
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12Full Speed Ahead: Accelerating Your Program
Identifying opportunities: Mobile
PublisherMobile App
PublishermWeb
AUTOREDIRECT
mWeb
App
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13Navigating the Industry Sea Change
Strengthening the Pipeline
UNIQUE PARTNERSHIPS
RECRUITMENT NEW BUSINESS MODELS
WORK WITH STRATEGIC PARTNERS
REINVEST IN PUBLISHERS
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14Navigating the Industry Sea Change
Activate & Engage: Demand Meets Supply
SOURCING ADVERTISER INVENTORY
MATCHING SUPPLY WITH
DEMAND
UNDERSTANDING WHERE TO ADVERTISE
UTILIZING TOOLS
TIMELY, RELEVANT OFFERS
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15Navigating the Industry Sea Change
Activate & Engage: Use Pricing as the Rudder
TESTING INCREMENTALITY
UNDERSTANDING OUTCOMES
CUSTOMER LIFETIME VALUE
PRICING SIGNALS
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16Navigating the Industry Sea Change
Role of the Publisher
FILL THE GAPS EXPLORE NEW AREAS
EXPRESS STRENGTHS
FIND THE BEST FIT BE CLEAR ABOUT NEEDS
BE A STRATEGIC MARKETER
OPERATIONALIZE OPPORTUNITIES
WORK AS A TRUE PARTNER
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17Navigating the Industry Sea Change
Questions