Full service social media marketing management
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Transcript of Full service social media marketing management
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1
Introducing Social Media Marketing Management for Too-Busy Professionals
Patrick KitanoManaging PrincipalDomus Consulting Group
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2
What do you think about social media marketing?
Simply put, it depends upon which stage of engagement you’re in
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 3
Stage 1:
The New New Thing
First movers started tinkering with social media two years ago
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 4
Stage 2:
I see everybody’s on board, I need to learn about this… or else
This is the stage we’re in.
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 5
Stage 3:
WTF, I’m just too busy to keep up… if only I can hand this off
Exhaustion sets in… we’ve entered this stage
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 6
Conclusion:
It’s time for full service social media marketing management services
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 7
Problem:
Negative perception of social media marketing
1.No ROI2.No accountability for
leads3.Too much time wasting4.Too social; no direct
business messaging
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 8
Problem:
Most social media consultants don’t provide practical strategic solutions
1.Social media strategy too generic (slap up a Facebook fan page)
2.Social media tactics too simple (“be yourself”)
3.Few consultants focusing on COMMUNITY ENGAGEMENT
4.Few consultants focusing on MEDIA ENGAGEMENT
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 9
What we offer
Everything to position you as the hub of your community and your local media
1.Community engagement strategy
2.Civic business engagement strategy
3.Focus on positioning within the local media ecosystem
4.Proven metrics in quality social network growth
5.Revenue potential from association partnerships
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 10
Example:
Debbie Brodie advised her local newspapers to use Twitter after launching her Chico, CA Breaking News website
And established herself as a Chico
media hub
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 11
Example:
Ines Garcia offered her Chamber our free social media marketing platform for use by its members
Good will gesture to her
community!
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 12
Example:
Ines Garcia was invited to her Chamber Board after her presentation on social media to its members
Establishing her as a business community
hub
Domus developed this local media hub
for Ines
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 13
We can manage your social media campaign and generate revenue.
We have the C-level management skills to help you do deals.
PATRICK KITANO•Head of US Investment Banking with a major Japanese bank•Internet technology entrepreneur•Media executive•MBA, Columbia University
KEVIN BOER•Real estate broker•Technology consultant, McKinsey & Co.•MBA, Yale University
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 14
Domus Consulting Group develops award winning social media systems that work
Domus Consulting Group
Patrick KitanoManaging [email protected](415) 573-2481
Media engagement marketing blog: MediaTransparent.com