FULL EVALUATION OF

POSTER.A Presentation Fully Evaluating My

Poster Ancillary Task.

HOW I’M GOING TO DO IT! What I’m going to do, is upload snippets

of individual bits of the poster and just write about them! Simple. Going to say why I made it like it is, the process in which I came up with it and the process of creating it. Overall, quite in depth. By the end of it, you should be able to tell exactly why something is like it is and why I think it should be that way. That being said, I will also highlight anything I feel wasn’t as good as it could have been, or simply didn’t turn out like I’d hoped.

TITLE!

The title was probably the hardest bit of the entire poster to get accurate. It took a lot of work to find the right one. I went through lots of different fonts to find one I was happy with, but as was said in the visual evaluation, I’m glad this is what I ended up with! The colour was the next thing. The annoying thing was that this was a downloaded font and to get it on to a School computer to access it on Photoshop, I had to put the text in a Word Document on my PC, then send it as a JPEG through to a school Mac. Obviously, this meant I could not edit it as a text on the school computers. This led to more problems! To edit the colours, I had to continuously resend the picture of it, until I had near enough what I wanted. After that, I had to crop out each individual white mark, so that it looked like one solid piece of text. After all that, I cleaned it up with an appropriate colour filter. The end result is what it is now! The reason for it being like it is, is that it’s fiery and enigmatic. It stands out, takes attention and shows the audience clearly what they are looking at. They’re looking at a film poster for ‘Taking A Stand’ and the bold, bright logo will stay with them for a long time! It’s impossible to miss, making it ideal! My thoughts were that a bold Title is most important, as that’s the brand and logo. If I could choose to have people remember one thing from this poster, it would be the title!

TAGLINE!

The tagline was another difficult one. I always had an idea in my head whereabouts I wanted it to be, what I wanted it to achieve and why I wanted it to do so. But, actually getting it there wasn’t so easy. The picture is symmetrical, so the tagline had to be, whilst also being very visible. I thought the best place for this was the bottom. It meant there was enough room in the middle to be occupied by something visually pleasing and it also meant the tagline was far enough away from the title, so it was recognised as a thing of its own. I wanted it to be the second most remembered thing. Choosing the font was quite easy. As it was to be quite small, it needed to be bold and blatant. Make it easy to ready. For this reason, I picked a basic, built in font that just sticks there for people to see. On top of that, there’s a small shadow effect on it, just to make it stand out that little bit more! The reason I needed it to stand out, was so that people would definitely notice it. The choice of words is intriguing and different, which makes people think, therefore they want to know why that quote is relevant and so want to see my film. For this to work, it had to stand out! It’s as simple as that!

BOTTOM TEXT!

The text at the bottom is, as always, the least important part of the poster. It’s at the bottom and out of the way! However, the text still has to be ‘professional’ and ‘tidy’. For this reason, I took a lot of pride and effort into making sure everything was perfect. I first of all did the very bottom text, with the company logo and the disclaimer. These were the easiest part. I have the logo, to advertise the company. But, it’s very small as to not ruin the advertisement of the actual film! Then was the website, which is big enough to be seen, but not big enough so that it interferes with the whole poster. In hindsight, this could have possibly been made a little bigger, but it seems to work just fine! Then, to the right, we have the disclaimer. It doesn’t really matter if this gets seen, it’s simply there to stop people illegally duplicating my poster. It covers my company, legally. The difficult part was the bigger text, the one that says the name of all parties involved with the production of the film, actors included! The reason this was difficult, is that I had to refer to my research to find out exactly what text should be featured here, but also research many others, as it turned out there was very different text on many different posters! Eventually, I found a selection of ‘titles’ that I felt most relevant to the piece. Granted, some of them are made up, but some of the titles put in are the ‘companies’ of friends, to show some institutional knowledge on how different companies work together, so they can get different parts of expertise from each other. The actual sizing was difficult. It had to look professional and simple, whilst also being big enough to read. Eventually, I settled for how it looks now. It looks good, in my opinion! There’s a possibility that it could have been spread across the page a little more, but this way was so that it filled more space!

THE MIDDLE!

The middle part of my piece, was really the part I didn’t have much control over. But, instead of really considering it ‘the middle’ I’m going to refer to it as the overall picture that I used for the background. The picture on the previous slide is just the middle, but this is because this is the most powerful part of the picture and the most visible. The picture was edited quite a lot. First of all, I darkened it all, to almost give it a scary feel. I wanted to almost unease an audience with the darkness of it, as if the picture is surrounded with mystery. However, in full view, it doesn’t really have that feel flat out, but more subconsciously. Also, I added a sharpening effect to the whole thing, to make the metal of the chair frame shine and stick out. This is the ‘light in the darkness’. I coded this in, as I felt it was very powerful. I’m not sure if people will get this, but if they were to, it would not be blank out. People would really have to think about it, to understand it. But, this is okay, as I want my product to make people think, so hopefully they will come to this conclusion! The placement of the picture was quite simple, it went where the picture was! Luckily, I got a very good photo to work with, so this part was easy enough. What I wanted to go for, was looking up at the frame of the chair, I wanted no faces to associate the film with, just in case disaster struck. But also, I didn’t want the actor to be the main feature. I wanted the artistic touch to be the focus point. With an actor, people talk about him, with the film as a whole, people think about it. This helps me to get my ideologies across and also to make people remember the film, not the actor. Overall, I was very happy with the picture. I got lucky, but my own editing really made it perfect.

IN CONCLUSION After looking at all the different

aspects of my poster, I think it’s quite easy to see where I was coming from with everything! Whilst it’s not easy to tap into my thought processes, I’ve tried to get you as close as possible! There will be more evaluating to come of the package as a whole and to see a basic model of this evaluation, refer to the visual evaluation!