Fueling Ideas with Social Media
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Fueling Ideas with Social Media
#MECNationYVR
Who am I?
Program Lead, 1:1 Coaching @Hootsuite Ada Juristovski @adajuri
Who are you?
Students Leaders Athletes Explorers Outsiders
#MECNationYVR
Agenda
#MECNationYVR
Listen
Build your
Comm-unity
Share your Prog-ress
Agenda
#MECNationYVR
Listen
Listen
#MECNationYVR
Know your Audience
Twitter Conversations
Relevant Hashtags
Listen
#MECNationYVR
Know your Audience
• How people talk about you will differ across social networks • Think: Instagram vs. LinkedIn
• Set up an Admin tab that covers your core social networks • Even if you are not active on
these networks, it is important to understand the sentiment around your brand
Listen
#MECNationYVR
Twitter Conversations
• Twitter is the most open social network! è You will be able to “eavesdrop” on 99% of conversations on Twitter • Compare to Facebook with
privacy & security settings è drops significantly
• Develop yourself as a brand influencer • Filter by Keyword
Listen
#MECNationYVR
Relevant Hashtags
• Set up Search Stream • Use Riffle to find other relevant
hashtags that your influencers are using
BUILD YOUR COMMUNITY!
#MECNationYVR
Build your
Comm-unity
Build Your Community
#MECNationYVR
Participants
Volunteers
Investors
Build Your Community
#MECNationYVR
Participants
• Proactive Listening • Filter by Klout • Use Lists!
• Public • Private
Build Your Community
#MECNationYVR
Volunteers
• Riffle App • Use to vet your volunteers • Also great to find trending
Hashtags
Build Your Community
#MECNationYVR
Investors
• Create lists using hashtags of recent fundraising events in your area
• Pull out key players into a separate list of potential investors • Build a relationship! • Stay top of mind
Share your Progress
#MECNationYVR
Share your Prog-ress
Share your Progress
#MECNationYVR
No update is too boring!
Hootlet
Scheduling
Share your Progress
Summary
#MECNationYVR
Listen
Build your
Comm-unity
Share your Prog-ress
Summary
#MECNationYVR
Listen
Know your Audience
Twitter Conversations
Relevant Hashtags
Summary
#MECNationYVR
Build your
Comm-unity
Participants
Volunteers
Investors
Summary
#MECNationYVR
Share your Prog-ress
No update is too boring!
Hootlet
Scheduling
Thank you! Questions?
@adajuri #MECNationYVR