FTFCU - How to Become a Data Driven Organization

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http ://www.tableausoftware.com/learn/webinars/how-become-data-driven-organization?id=31226

Transcript of FTFCU - How to Become a Data Driven Organization

Page 1: FTFCU - How to Become a Data Driven Organization

http://www.tableausoftware.com/learn/webinars/how-become-data-driven-organization?id=31226

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1. Hear from experts on how to best enable organizations to be Data Driven

2. Learn the tricks of the trade to Simplify your Self Service BI Roll out

3. Identify the potential pit falls ahead and save implementation costs

If you or your organization is dealing with….

1. Data Growth and Increasing Reliance of Data ( Traditional and Big Data)

2. BI need is obvious, but need a workable plan

3. In the process of implementing BI, but run into roadblocks

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89

percent of respondents

said that they believed

PWC Study : 32% among

1,135 senior leaders in

organizations say

QuinStreet study : 60

percent and 70 percent

of companies say

“big data and analytics

will revolutionize

business operations in

the same way the

Internet did.”

In 2015, Big

decision making at their

company

as highly data driven

Are already using big data

analysis to enhance the

speed, simplicity, and

accuracy of their decision

making.

http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Big-Data-POV.PDF

http://www.eweek.com/ebooks/184585110/97360/4190310/11111

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Hyper Growth

Compliance Reason

Operational Excellence

Another Reason….

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• Decisions

• Insights ( past trends, emerging trends, and predictions of future state )

• Actions

Actionable Insights Predictive Analytics + Visualization

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Iterative – Value demonstration through Visualization

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Dilemma Industry Observation Plan it Right Client Investment

Guidance

Do I need ETL/Data warehouse ? Data Platform enablement should

be driven by need like

performance E.g. Networking Giant

Platform and Dashboard

Enablement are parallel

activities

Document business case

before considering ETL or

Warehouse

Clean the Data before investing in BI ? Data is never clean enough. To

clean the data, you need to know

the data. E.g. Various Clients

Data governance and cleansing

needs to be a periodic process.

Explore the Data.

Cleaning is a continuous

governance process. Set up

Center of Excellence

How to get Good Dashboards ? Business Understanding +

Data Understanding +

Tableau Understanding

= Good Dashboards

E.g. Retail Company

Host Workshops and Trainings to

bring the three pieces together.

Invest in Workshops and

Training your employees

Above 3 needs parallel

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• 9th largest Credit Union in the country (based on asset being managed)

• 380,000 Members, Primarily US focused

• Serve leading technology-oriented companies including Microsoft, Intel, HP,

Cisco and many more

• Founded in the 1950s

• Dynamic management team with an aspiration to become America’s most

admired credit union

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Vision Strategy Measure Execution

We Used this framework to document our direction and Executive Buy In

Grow strategically by creating amazing member experiences and engineering

operational excellence

Create personalized and engaging member/prospect experience across all

channels and enable operations to have insights into member/prospect

interactions leading to accelerated growth

Member GrowthOperational

Excellence

Member

ExperiencePeople

Member GrowthOperational

Excellence

Member

ExperiencePeople

S

V

M

E

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Business Intelligence

Marketing Automation

Web Analytics

& Targeting

• Drive personalized engagement

across multi-channel based on

insights

• Closed loop, automated Reports

and Dashboards

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Employees Members and Prospects

Traditional Channel

E.g. Web, Mobile

BranchCall Center

Digital Investments & Insurance

Web Analytics OSI MRM Lending QB I-3 Maxarr PSCU Cview DB Touche

Social Listening, Survey* Online

Banking

OAO Akcelerant eFlow Satmatrix Live

Chat*

Experian and

Others …

Other Third

Party

Third Party Sites

E.g. Paid Ad

Data Management Platform E.g. Centralized Database, Modeling, etc

Email & Branch

Campaigns

3rd Party Site

Campaigns

Operational ChannelsE.g. E-Alerts

Social Campaigns

Visualization & Analytics

(BI Tools)

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Technology• Deploy full platform for business intelligence, data visualization, Marketing Automation and Web

Analytics/Target

• Build appropriate integrations to bring in relevant data to execute and show quick results in agile

manner

Process• Agile Development

• Enable robust governance process for data management

• Provide Management consulting advice on Roadmap definition

• Corporate training leading to empower business units for self-service BI

People• Build a team of high energy, passionate and driven people who can really make a difference and

impact the top line and bottom line

• Build deep relationship with Consulting partner who bring in industry best practices

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Analytics COE

Deposits Power Users

Contact Center Power Users

Consumer Lending Power Users

Investments Power Users

Mortgage Power Users

Finance Power Users

Operations

Analytics COE Responsibilities

• Data Governance

• Tools and Technologies

• Training

• Best Practices

• Terms and Terminologies

Power Users Responsibilities

• Get Advance Training

• Guide fellow analysts in appropriate

usage of technologies and data

• Deal with day-to-day business issues

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• Enabled Self Service BI Platform

• Tableau DEV/stage/prod setup

• Alteryx environment setup

• Data governance model

• Salesforce integration

• Customer Lifetime Value model design

• Roadmap definition

• Statistical modeling ; geo spatial

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visualization

predictive analytics

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1. Address the elephants in the room – E.g. disagreement could be a DW platform selection

2. Divide work into bite-sized chunks that can be executed and funded within your company culture

3. Leverage what you have – Unless there is a significant gap

4. Articulate a clear business value – Must be viewed by the business as creating value

5. Avoid the miracle first year – There will be many “immediate needs”; don’t overpromise

Becoming data driven is a journey and not a project

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