Ft. Smith Ad Fed Social Media By Eschipul

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Blogs, Podcasts and Wikis and Advertising Trends in Online Communication and How to Connect Ed Schipul Schipul - The Web Marketing Company www.schipul.com

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American Advertising Federation of Fort Smith Arkansas Social Media presentation by Ed Schipul. October 2007

Transcript of Ft. Smith Ad Fed Social Media By Eschipul

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Blogs, Podcasts and Wikis and Advertising

Trends in Online Communication and How to Connect

Ed SchipulSchipul - The Web Marketing Company

www.schipul.com

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Why do you care?A Balanced Approach (web < 40%)

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Let’s talk about:

‣ Humans use tools (recruit good humans)

‣ Case studies (learn from others!)

‣ How to approach the conversation

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Web responds like direct marketing

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Image vs Direct

• Image Marketing

• Small impressions / lots of ‘em

• Direct Marketing

• Conversion focused / predisposed only

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Stay smart and connected

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User-generated content

‣ USERS manage content

‣ YOU relinquishing control

‣ We ALL join the conversation

Distributed authoring means:

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Wiki’s - The Concept

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The Blogosphere: 70 million strong

http://www.sifry.com/alerts/archives/000493.html

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http://www.sifry.com/alerts/archives/000493.html

MSM vs. Blogs

1. Engadget2. BoingBoing3. Gizmodo4. TechCrunch5. Huffington Post

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Welcome to the Blogosphere

‣ Interactive

‣ Conversational

‣ Cost-effective

‣ Powerful connectors

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Personal BlogTypes of Blogs

www.cybertoad.us/blog

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Video Blog (Vlog)Types of Blogs

www.podtech.net/scobleshow

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Corporate BlogTypes of Blogs

http://www.boeing.com/commercial/777family/200LR/flight_test/index.html

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Blogging is fast and easy

Title

Category

Content

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Technoratiwww.technorati.com

Search the Blogosphere

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Social Networking(not just for kids)

www.linkedin.com

www.myspace.com

www.facebook.com

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Facebook GroupsSocial Networking - Straight from the horse’s mouth

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Flickrwww.flickr.com

Social Networking - Online photo communities

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Video killed the radio star

www.youtube.com video.google.com

Social Networking - Video magic

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Gallaudet NewsletterSocial Networking - Video to communicate and make a difference

http://www.youtube.com/watch?v=GjgNY4bppE8

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LonelyGirl15 - ARG

http://www.youtube.com/watch?v=FcTtD50GcxY

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Podcasts

• www.podcast.net/• podcasts.yahoo.com • www.podcastalley.com/ • www.apple.com/itunes/podcasts/

• Recommended for Communicators and PR People• For Immediate Release Podcast• Across the Sound Podcast (Jaffe)• The Advertising Show Podcast

(disclaimer - client)• Adam Curry

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Podcast Tools

‣ Computer

‣ Microphone

‣ Headphones

‣ Sound mixer (optional)

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Audio recording software

2 free pieces of software:

1. Audacity - Record, import and edit

2. LAME mp3 encoder - Save in mp3 format

Podcast tools

http://audacity.sourceforge.net/

http://www-users.york.ac.uk/~raa110/audacity/lame.html

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BREATH

• How can we keep up???

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RSSReally Simple Syndication

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Feed Readerswww.bloglines.com

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So who is using these technologies?

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Chevy Tahoe ads keep things transparent

‘Create Your Own Chevy Tahoe Ads’ gave consumers the voice to love or hate the brand. Negative and positive ads stayed online, side-by-side.

Watch an ad: http://www.youtube.com/watch?v=SD6c-C0Z5r4&search=chevy%20tahoe

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Not your typical car commercial

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Nikon gets it!Nikon sends out cameras and uses pics in ad campaign.

Check out the user-generated gallery on Flickr using ‘nikonstunninggallery’ tag: (http://www.flickr.com/photos/tags/nikonstunninggallery/)

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Only in Houston:Power to the people!

Distributed Authoring

The public speaks / Blogs

Fascinating fresh content

www.onlyinhouston.org

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Entering the Conversation

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What does the Blogosphere say about your industry?

Technorati search: www.technorati.com

Google Trends search: http://www.google.com/trends

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Should you create a Blog?

Probably not

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Do you need a Blog to participate?

Nope! But you should:

• Read Blogs

• Comment on them

• Mention them in MSM

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Making Blogger contact

• Do your homework - find and read them!

• Comment

• Be generous - links, knowledge and access

• Keep it real

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What agencies can do

1. Consulting

2. Training

3. Recruiting

4. Promotion

Read more: http://www.schipul.com/en/art/?542

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To re-cap:

1. Converse directly with your publics

2. Learn from the mistakes of others

3. Join in, be smart

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Naked Conversations

There’s funny ethos in them there parts

• Don’t talk down

• Keep it real

• Link love!

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Thank you!

Ed Schipul, CEOSchipul - The Web Marketing Company

www.schipul.comwww.brandtobedetermined.com

v. (281) 497.6567