Ft. Smith Ad Fed Social Media By Eschipul
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Transcript of Ft. Smith Ad Fed Social Media By Eschipul
Blogs, Podcasts and Wikis and Advertising
Trends in Online Communication and How to Connect
Ed SchipulSchipul - The Web Marketing Company
www.schipul.com
Why do you care?A Balanced Approach (web < 40%)
Let’s talk about:
‣ Humans use tools (recruit good humans)
‣ Case studies (learn from others!)
‣ How to approach the conversation
Web responds like direct marketing
Image vs Direct
• Image Marketing
• Small impressions / lots of ‘em
• Direct Marketing
• Conversion focused / predisposed only
Humans in the machine
www.twittervision.com www.secondlife.com
http://www.flickr.com/photos/matthewsaunders/370027897/
Stay smart and connected
User-generated content
‣ USERS manage content
‣ YOU relinquishing control
‣ We ALL join the conversation
Distributed authoring means:
Wiki’s - The Concept
The Blogosphere: 70 million strong
http://www.sifry.com/alerts/archives/000493.html
http://www.sifry.com/alerts/archives/000493.html
MSM vs. Blogs
1. Engadget2. BoingBoing3. Gizmodo4. TechCrunch5. Huffington Post
Welcome to the Blogosphere
‣ Interactive
‣ Conversational
‣ Cost-effective
‣ Powerful connectors
Video Blog (Vlog)Types of Blogs
www.podtech.net/scobleshow
Corporate BlogTypes of Blogs
http://www.boeing.com/commercial/777family/200LR/flight_test/index.html
Blogging is fast and easy
Title
Category
Content
Technoratiwww.technorati.com
Search the Blogosphere
www.jheer.org/vizster
Social networks
Social Networking(not just for kids)
www.linkedin.com
www.myspace.com
www.facebook.com
Facebook GroupsSocial Networking - Straight from the horse’s mouth
Flickrwww.flickr.com
Social Networking - Online photo communities
Video killed the radio star
www.youtube.com video.google.com
Social Networking - Video magic
Gallaudet NewsletterSocial Networking - Video to communicate and make a difference
http://www.youtube.com/watch?v=GjgNY4bppE8
LonelyGirl15 - ARG
http://www.youtube.com/watch?v=FcTtD50GcxY
Podcasts
• www.podcast.net/• podcasts.yahoo.com • www.podcastalley.com/ • www.apple.com/itunes/podcasts/
• Recommended for Communicators and PR People• For Immediate Release Podcast• Across the Sound Podcast (Jaffe)• The Advertising Show Podcast
(disclaimer - client)• Adam Curry
Podcast Tools
‣ Computer
‣ Microphone
‣ Headphones
‣ Sound mixer (optional)
Audio recording software
2 free pieces of software:
1. Audacity - Record, import and edit
2. LAME mp3 encoder - Save in mp3 format
Podcast tools
http://audacity.sourceforge.net/
http://www-users.york.ac.uk/~raa110/audacity/lame.html
BREATH
• How can we keep up???
RSSReally Simple Syndication
So who is using these technologies?
Chevy Tahoe ads keep things transparent
‘Create Your Own Chevy Tahoe Ads’ gave consumers the voice to love or hate the brand. Negative and positive ads stayed online, side-by-side.
Watch an ad: http://www.youtube.com/watch?v=SD6c-C0Z5r4&search=chevy%20tahoe
Not your typical car commercial
Nikon gets it!Nikon sends out cameras and uses pics in ad campaign.
Check out the user-generated gallery on Flickr using ‘nikonstunninggallery’ tag: (http://www.flickr.com/photos/tags/nikonstunninggallery/)
Only in Houston:Power to the people!
Distributed Authoring
The public speaks / Blogs
Fascinating fresh content
www.onlyinhouston.org
Entering the Conversation
What does the Blogosphere say about your industry?
Technorati search: www.technorati.com
Google Trends search: http://www.google.com/trends
Should you create a Blog?
Probably not
Do you need a Blog to participate?
Nope! But you should:
• Read Blogs
• Comment on them
• Mention them in MSM
Making Blogger contact
• Do your homework - find and read them!
• Comment
• Be generous - links, knowledge and access
• Keep it real
What agencies can do
1. Consulting
2. Training
3. Recruiting
4. Promotion
Read more: http://www.schipul.com/en/art/?542
To re-cap:
1. Converse directly with your publics
2. Learn from the mistakes of others
3. Join in, be smart
Naked Conversations
There’s funny ethos in them there parts
• Don’t talk down
• Keep it real
• Link love!
Thank you!
Ed Schipul, CEOSchipul - The Web Marketing Company
www.schipul.comwww.brandtobedetermined.com
v. (281) 497.6567