FSU DEMO 9.20.07
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Transcript of FSU DEMO 9.20.07
Situation Analysis
BUT…how is your product knowledge delivered now?
WHO is responsible? HOW OFTEN is it done? HOW EFFECTIVE is it? HOW do you KNOW?
Product-Specific Sales Training is more critical than ever to Customer Satisfaction and Employee/Sales Partner Retention...
Product-Specific Sales Training is more critical than ever to Customer Satisfaction and Employee/Sales Partner Retention...
• Little regular interaction with HQ
• Differing levels of selling experience
• Varying objectives and motivation
• Responsibility for a wide array of product groups
• Serving every foodservice segment
• Selling into a highly fragmented supply chain
• A common message to the field
• Better trained, more confident representation
• Improved customer penetration
• New customer acquisition
• Customer loyalty and satisfaction
• Improvement of field sales relations, motivation, and performance
The foodservice sales chain includes direct & market-based representatives
with:
Foodservice UniversityFoodservice University®® can assure:
The Reality Reality Revised
Who is Foodservice University®?
An Interactive, Web-based Training Resource developed for the Foodservice industryAn Interactive, Web-based Training Resource developed for the Foodservice industry
An organization established in 1999, staffed by experienced Foodservice Professionals from all sectors of the industry
An organization established in 1999, staffed by experienced Foodservice Professionals from all sectors of the industry
A state-of-the art industry platform for knowledge distribution and eLearningA state-of-the art industry platform for knowledge distribution and eLearning
Who is Foodservice University®?
Your Sales & Marketing Information
– “Repurposed” for online asynchronous eLearning
– FOCUSED on product knowledge and the selling process
– Modular Courseware: 30 frames of content, 12 quizzes, and 10-question random-selected Final Exam
Delivered in Flash™ Technology– Audio, animation, and full-motion
video capabilities
Corporate IT friendly– Dial-up or Broadband connections
– A Thawte® Secure Site
Why Use Web-based eLearning?
• Cost effective
• Track results and comprehension
• On-demand availability
• Interactivity aids in comprehension
• Delivers a consistent message
• Dynamically updated to reflect your needs
• Easily blends with other sales productivity initiatives
Students Learn More With Web Based Training
Retention Rate
40%
20%
Listening Listening/Visual Listening/Visual & Interactive
75%
Foodservice University® Client Applications
• Core product training for field sales, DSR’s, and sales support staff
• New product rollouts
• Communication of marketing objectives
• Chain account product implementation
• As a component of broker certification
• To reinforce complex sales initiatives
• Drive/Focus Sales and Profitability
• Orient customer service and staff
Let’s See How It Works!
Final Examination
FSU PowerFEEDBACK™
Management Reporting System
FSU PowerFEEDBACK™
Management Reporting System
Foodservice University® Program Summary
A professionally developed, interactive eLearning system
Cost effective with a tangible ROI
Easily implemented and managed
Online…on-demand
Tracking assures accountability
Customized to meet your objectives
Maintains a consistent field message
Becomes a permanent sales resource
Fosters broker and distributor partnership
Empower your sales group
and assure their effectiveness by enrolling them in
Foodservice University®
Thomas D. RectorPresident
P.O. Box 28069 Atlanta GA 30358
Office 770.956.7494 Wireless 404.394.1849
[email protected] ~ www.foodserviceu.com