FSM7328S / FSM7352S Product Training Managed Layer 3 Stackable Switching at Layer 2 Pricing

FSM7328S / FSM7352S Product TrainingManaged Layer 3 Stackable Switching at Layer 2 Pricing

Demetrios CoulisMarch, 2005

2.© 1996-2004 NETGEAR® . All rights reserved

Agenda» Desktop L3 Switching » Features and Benefits» FSM73xxS Applications» Specifications & Availability» Competitive Matrix» Product Line Positioning» Selling Strategy & Tactics


Desktop Layer 3 Switching

» Desktop and workgroup Layer 2 switching with minimal L3 dynamic routing

• Enables L3 edge routing architecture» Route between VLANs without having to send traffic to the core

• Layer 3 “everywhere” at a Layer 2 price» Stacking functionality via front-panel Gigabit Ethernet interfaces

• Build higher density stack for desktop aggregation• maintains the value of real Gigabit interfaces

» Improved ACLs and QoS functionality enable better security and QoS applications


Features and Benefits

» Simple routing delivers L3 functionality at the edge• Simple dynamic routing between VLANs

» Up to 128 routes• No need to maintain static routing tables• As simple as listening for the default route from the network

core router• Ideal for isolating workgroups and using L3 Access Control

Lists (ACLs) for security» Important for university or government customers

• Groups that need to be separated are sometimes found in the same physical location



» Front port stacking capabilities will make building a stack much easier

• No “special” stacking cables required• Utilize copper ports for short distances• Utilize fiber ports for longer distances

» 4 real Gigabit Ethernet combo interfaces• Ability to attach more servers• Build larger Link Aggregation Groups to another switch• More flexible configurations• Lower cost of ownership



» Based on a new release of the 7000 Series code-base» Rate shaping down to 64Kbps

• Ability to rate shape traffic flows down to 64Kbps• Utilized to reduce bandwidth starvation from greedy

applications» Security

• Secured Sockets Layer (SSLv3)• Transport Layer Security (TLSv1)• Secured Shell (SSHv1,v2)

» Syslog server support» Simple Network Time Protocol (SNTP)


Applications (1)

» Segmenting desktop environments for security or bandwidth control• If the uplinks were L2 switched they would have to return to the core to route

between VLANs

10.1.1.x/24

10.1.2.x/24

10.1.3.3

10.1.4.5

Redundant L3 fiber uplinks to the network

core


» High density growth as your needs increase• Up to 8 switches in a stack• All managed from as a single device from a single IP address

Applications (2)

GSM7312

GSM7312

FVX538


FSM7328S Specifications

ProSafe 24 Port 10/100 Desktop Switch with 4 Port Gigabit Ethernet

» 24 10/100 Mbps Ports with AutoUplink™ on every port» 4 Combo Copper/SFP Gigabit Ethernet Ports

• Enabled for front-panel stacking with common cables» 19-inch rack-mountable (kit included)» Quiet design, no fan» List Price: $655» Warranty: Limited Lifetime Warranty» Availability: XFactory:March 24th GA: early April


FSM7352S Specifications

ProSafe 48 Port 10/100 Desktop Switch with 4 Port Gigabit Ethernet

» 48 10/100 Mbps Ports with AutoUplink™ on every port» 4 Combo Copper/SFP Gigabit Ethernet Ports

• Enabled for front-panel stacking with common cables» 19-inch rack-mountable (kit included)» List Price: $1115» Warranty: Limited Lifetime Warranty» Availability: XFactory:March 24th GA: early April


FSM 7328S Competitive

3Com 3226 HP 2626 FSM7328S

Street Price $519 $549 $448

Ports 24 + 2 24 + 2 24 + 4

Price/Port $20 $21 $16

Features - No stacking- Dynamic routing

- Clustering- Static routing

- Stackable- Dynamic routing

Clustering delivers only a “virtual box” – no single IP address for management and configuration


FSM 7352S Competitive

3Com 3250 HP 2650 FSM7352S

Street Price $929 $1,067 $842

Ports 48 + 2 48 + 2 48 + 4

Price/Port $18 $21 $16

Features - No stacking- Dynamic routing

- Clustering- Static routing

- Stackable- Dynamic routing

- Two additional Gigabit Ethernet ports- True dynamic routing with RIP v1 and v2- The best of both worlds


Fast Ethernet Desktop Switch Positioning» Entry-level – FSM700 Series

• Lowest cost managed switches• Simple managed switches with legacy stacking

capabilities» Mid-tier – FSM7300S Series

• L3 Switching at L2 prices• New generation of Fast Ethernet stackables• Price and feature advantages over competitors

» Top of the line – FSM7326P• Full featured Layer 3 switching with PoE


Selling Strategy

» Targeting SMB from 20 to 250 users• Can be entire network• Can be edge device for gigabit core

» Primary channel is catalog and VARs• Competitive against HP and 3Com offerings

» More features and functionality for the price» Lower price per port offers a clear alternative

• 1U Form-factor for 48-port Fast Ethernet density is important for resellers

» Layer 3 Switching and extra GigE functionality is more flexible and makes it deployable in more designs

FSM7328S / FSM7352S Product Training Managed Layer 3 Stackable Switching at Layer 2 Pricing

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