FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies...
-
Upload
cecilia-kelley -
Category
Documents
-
view
212 -
download
0
Transcript of FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies...
![Page 1: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/1.jpg)
FSILG MARKETING/BRANDING GUIDE
GOAL:To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent their organization (and
its mission / core values) to internal and external stakeholders.
*Note: There are links available throughout the slideshow as resources and guides.
![Page 2: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/2.jpg)
HOW TO EFFECTIVELY MARKET AND REPRESENT YOUR ORGANIZATION
1. Create an “elevator pitch” that encompasses the mission of your organization.
2. Consider your website layout and how it affects branding.
3. Maintain consistency with your national organization and throughout your marketing efforts.
4. Effectively promote your organization, events and activities.
5. Use available resources.
![Page 3: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/3.jpg)
ELEVATOR PITCHStep One:
![Page 4: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/4.jpg)
“ELEVATOR PITCH”
• Create a simple statement that represents your group.
• Consider including your organization’s values, mission statement, or motto for inspiration. Also, consider what is unique about your organization.
• Make sure that the statement is something that the members believe in/support.
• Encourage all members to memorize and be able to recite the statement.
![Page 5: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/5.jpg)
EXAMPLE OF AN ELEVATOR PITCH
![Page 6: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/6.jpg)
EXAM
PLE
OF
AN E
LEVA
TOR
PITC
H
![Page 7: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/7.jpg)
BRANDINGStep Two
![Page 8: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/8.jpg)
MAKE SURE YOUR BRAND HASA CLEAN AND SIMPLE LOOK
![Page 9: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/9.jpg)
LIST YOUR VALUES AND/OR PURPOSE
![Page 10: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/10.jpg)
DISPLAY YOUR MOTTO/TAGLINE
![Page 11: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/11.jpg)
HAVE YOUR CREST, LOGO OR BANNER EASILY VISIBLE ON YOUR HOMEPAGE
![Page 12: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/12.jpg)
MAINTAIN AN UPCOMING EVENTS PAGE
![Page 13: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/13.jpg)
DISPLAY AN UP-TO-DATE ROSTER
![Page 14: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/14.jpg)
INCLUDE LINKS TO RELATED SITES
![Page 15: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/15.jpg)
SUPPLY A VARIETY
OF CONTENT
![Page 16: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/16.jpg)
MAINTAIN CONSISTENCYStep Three
![Page 17: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/17.jpg)
REMAIN CONSISTENT WITH NATIONAL GUIDELINES/STYLE
GUIDES
![Page 18: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/18.jpg)
REMAIN CONSISTENT WITH NATIONAL GUIDELINES/STYLE
GUIDES
![Page 19: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/19.jpg)
PROMOTIONStep Four
![Page 20: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/20.jpg)
SHOW YOUR AFFILIATION WITH MIT
Note: You can change the MIT logo to match your organization’s colors.
For more information, view the MIT Graphic Identity Guide.
![Page 21: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/21.jpg)
CONNECT TO PANHEL/IFC/LGC
![Page 22: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/22.jpg)
PROMOTE YOUR SOCIAL MEDIA
![Page 23: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/23.jpg)
PROMOTE YOUR SOCIAL MEDIA
![Page 24: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/24.jpg)
CON
NEC
T TO
SO
CIAL
MED
IA
![Page 25: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/25.jpg)
LINK TO NEWS ARTICLES WRITTEN ABOUT YOUR
ORGANIZATIONSources:
ResidentialLife & DiningTumblr blog
DSL News Blog
MIT News
Local news sources
![Page 26: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/26.jpg)
USE AVAILABLE RESOURCESStep Five
![Page 27: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/27.jpg)
LOOK WITHIN YOUR ORGANIZATION
• Contact your national organization for style guides, templates and guidelines.
• Ask other chapters for ideas/assistance.
• Ask members for their feedback and help with promoting your website and brand.
![Page 28: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/28.jpg)
UTILIZE MIT RESOURCES
Alyssa MayMarketing & Communications Manager
Residential Life & [email protected] || (617) 253-0585
Jess BolandrinaMarketing & Programs Specialist
Residential Life & [email protected] || (617) 253-7546
FSILG OfficeMarlena Martinez Love
Catherine “Cat” SohorAdam McCready
W59-200 [email protected]
(617) 253-7546
![Page 29: FSILG M ARKETING /B RANDING G UIDE GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent.](https://reader031.fdocuments.us/reader031/viewer/2022032523/56649d925503460f94a78077/html5/thumbnails/29.jpg)
THANK YOU!
QUESTIONS??