Maximising your conversions on Facebook using interactive posts - Liselotte Van Huffelen
FSC Interactive Facebook Case Study
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Transcript of FSC Interactive Facebook Case Study
![Page 1: FSC Interactive Facebook Case Study](https://reader034.fdocuments.us/reader034/viewer/2022052622/55981f3e1a28ab83648b4637/html5/thumbnails/1.jpg)
PR NEWS’ DIGITAL PR AWARDS SUBMISSIONFACEBOOK COMMUNICATIONS ENTRY:
RIVERWALK GRAND OPENING CAMPAIGN
![Page 2: FSC Interactive Facebook Case Study](https://reader034.fdocuments.us/reader034/viewer/2022052622/55981f3e1a28ab83648b4637/html5/thumbnails/2.jpg)
COMMUNICATIONS STRATEGY
FSC Interactive worked with The Outlet Collection at Riverwalk to develop a comprehensive social media plan to complement other marketing, PR, branding and media buys FSC cost effectively built a strong online presence using various social media channels and online monitoring.
FSC set to position the NEW Riverwalk as and its merchants as THE premier downtown shopping destination.
![Page 3: FSC Interactive Facebook Case Study](https://reader034.fdocuments.us/reader034/viewer/2022052622/55981f3e1a28ab83648b4637/html5/thumbnails/3.jpg)
RAISE AWARENESS, GROW COMMUNITY
Strategy: Post timely and relevant content on a consistent basis. Identify opportunities to repurpose content from retailers efficiently across networks
Results:
15,000
0
7,500
19,500
30,000
8,900 Fans
30,000 Fans
300 New Fans/Day
increase237%
The Facebook page had an engagement rate of less than one percent and grew to 12% for grand opening in only three months.
![Page 4: FSC Interactive Facebook Case Study](https://reader034.fdocuments.us/reader034/viewer/2022052622/55981f3e1a28ab83648b4637/html5/thumbnails/4.jpg)
4DRIVE TRAFFIC TO THE WEBSITE
Strategy: The client launched a new website. FSC leveraged Facebook to post content featuring links leading back to the Riverwalk’s website
Results:
referral visits
3,136of total site visits
3%
new sessions
72%TOS goal value
$7,275
lowest bounce rate
29%
![Page 5: FSC Interactive Facebook Case Study](https://reader034.fdocuments.us/reader034/viewer/2022052622/55981f3e1a28ab83648b4637/html5/thumbnails/5.jpg)
PROMOTE EVENTS, DRIVE ATTENDANCE
Strategy: Raise awareness of the Riverwalk Grand Opening by increasing attendance of events at Spanish Plaza
Results:
Each of 75 retailers located at The Outlet Collection at Riverwalkexceeded their sales goals for grand opening weekend
![Page 6: FSC Interactive Facebook Case Study](https://reader034.fdocuments.us/reader034/viewer/2022052622/55981f3e1a28ab83648b4637/html5/thumbnails/6.jpg)