FrutigerNext LT Medium : Arial Indoor Coverage · PDF fileAlfaMart 11000 Chain Stores...

HUAWEI TECHNOLOGIES CO., LTD.

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Indoor Coverage Strategies

Mayank Kapadia

Huawei Technologies

22nd September 2016

HISILICON SEMICONDUCTOR HUAWEI TECHNOLOGIES CO., LTD.

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Worldwide Enterprise Survey

94% said poor indoor service has business impact ; 63% would pay more for improved QoS

69% planning or evaluating indoor solution for 2016/2017 ; Small Cells favoured over DAS

48 43

32 30 30 30 29 28

0 10 20 30 40 50 60

% o

f re

spondents

Reasons for interest in small cells cited by more than 25%.

7.25 7.11 7.08 7.06 7.03 7.02 7 6.75 6.69 6.63 6.38 6.25

5.3

0

10

20

30

40

50

60

70

80

90

0

1

2

3

4

5

6

7

8

% o

f ente

rprises

Scale

1-1

0

Interest level Adopted or planning small cells

Levels of interest in small cells and plans to deploy

Top reasons to

deploy small cells in

public venues

HISILICON SEMICONDUCTOR HUAWEI TECHNOLOGIES CO., LTD.

35pt

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Indoor Locations Demand Flexible High Capacity Indoor Solutions

Few locations experience constant demand

Few locations experience peaks of demand

Capacity of traditional solutions are fixed 0

10

20

30

40

50

60

70

Tra

ffic

(G

bp

s)

with Indoor System

Huge Potential of Indoor Traffic

3.4x

18.8GB daily traffic

average in month x

64.4GB daily traffic

average in month x+1

Railway Station, Zhengzhou

Uneven Indoor Traffic Distribution

without Indoor System


New Challenge and Opportunity for Indoor Business

Low Go2Market Efficiency Bad ROI Indoor As a Service

New Digital Apps

Difficult Entry Permission

High Entry and Rent Cost

Neutral Host Require High

Cooperation Cost

No TCO sharing

Single Revenue Source

No Guarantee of Loyalty for

Enterprise to Operator

Indoor MBB as standard

configuration of property

3rd party to invest in indoor

Neutral Host specification is

ready

New application, new

revenue

New value for enterprise

Expanding ecosystem,

cross-industry opportunity


Indoor Business Mode Transformation

Operator

3rd Party

Investor

Enterprise/

Property Vendor

Regulator Indoor MBB

Operator

Vendor

End-User

Linear structure, limited resource

Difficult entry permission, low efficiency

Single revenue point, low ROI

Solution

Basic

Telecom Service

Traffic

Fee

Solution

Cost

Multi-win eco-system

Resource sharing mode

Alliance operation, Regulation support


Investment

Operator

Property Entry

Permission

Cost sharing for New

Service

Business Cooperation

with Operator

Regulator

Industry Organization

Regulation &

Standardization

Release Public Resource

Enterprise

/Property

Spectrum Resource

Network O&M

Service Provider

3rd Party Investor

Role Responsibility in New Indoor Business Mode


Specification for Indoor Systems Agreed Across MNOs in UK

Technical & operational requirements

for deploying an indoor system

Created in partnership by all MNO

Mandatory for indoor deployment

contractor

Updated for each technology & MNO

1999

2003

2013

JOTS update timeline


Roles under JOTS

Contractor (NHC) responsibility include

• Installation & Commissioning

• Acceptance Testing

• Coverage Requirements

• EMF / ICNIRP ; OAM ; SLA

NHC or MNO

Propose Location

NHC submits

design & cost

to MNO

NHC acquires

site, IBS &

does I&C

MNO provides

BTS & BH

NHC installs

BTS & BH

MNO does BTS

functional test

NHC does IBS

acceptance test

Operation

Flow

Landlord MNO


Equipment Responsibility under JOTS

Contactor responsibility

• Indoor system & its power supply

• Air interface

• Interface to MNO BTS

• Power supply to MBO BTS

• Power supply to Backhaul

• Including all cables used to connect

• Equipment room for BTS & Backhaul

Indoor System

MNO1 BTS

MNO2 BTS Fixed Transmission

Wireless Transmission

Power Supply

MNO responsibility

• BTS

• Transmission

Equipment Room


JOTS Deployment Examples

Westfield Shopping Centre Heathrow T5 & T2Eurotunnel O2 Arena Wembley Stadium

Shard ~ Clifford Chance Excel Exhibition Centre Parliament ~ Portcullis House


Small Operator: Save the cost and resources of indoor

coverage deployment

Landlord: Drive the multi-operator model for the

purpose of operator alternative

Multi-operator Strategy, Reducing TCO

Type of Building Project # of Network Sharing

Operators

Stadium / Exhibition Centre

French Palace where held the draw ceremony

of UEFA Euro 2016 2

The news hall for journalists at Porte de

Versailles, UEFA Euro 2016 2

Transportation Hub

France Metro 3

Marseille Tunnel 3

Toulon Tunnel 3

Office Building

Office building of La poste at ISSY 3

Office building of Veolia at Aubervilliers 3

Office of Huawei Technology France 1

Ratio of Multi-operator indoor

coverage has been up to 70% -

80% in France

70%+

Government: 400+ public areas have been promoted to be covered with

multi-operator indoor coverage Big Operator: Undertake the indoor coverage, which raises its profile; and get

more revenue by renting the network to other players MULTI

OPERATOR


World’s 1st National Indoor Industry Alliance

Achievements by Alliance

Chain

Enterprise

Vendor

Property

Owner

Indonesia Site Alliance, Breakthrough for Site Bottleneck

Operator

> Easy Site Entry

> Batch Site Acquisition

> Rent Fee

> Standard Service

> Better Experience

> Value-added Service

Site Access

Key Strategies

Nation-level Indoor

MBB Standard

Business Innovation

New Opportunity Regulation

&Organization

Solution

Platform Service

Regulator > Public Service

> Lead Industry

AlfaMart

11000 Chain Stores

Indomaret

20000 Sites

MAC

750 Buildings


Smart Mall Case, Enterprise Pay for Indoor Service

Quality Customer Experience

Innovative Operation Mode

Mall

End-User

Precise Ads

Big Data

Better Shopping

Experience

Tenant

Operator Vendor

Tech

Support

Equipment

Cost

OTT

Big Data

Innovative Apps

Pay for

Small Mall

Service

Role Transformation From Investor to Constructor

Operation Transformation

From Traffic to Digital Service

Customer Transformation

From End-user to Enterprise

Shopping Mall @ China

New Business Mode


Summary & Suggestions

Traditional DAS Indoor market is ripening across the World, a necessity for business’ to grow with QoS a key

Creating an cross functional Alliance has great potential to synergise, strategise & locate

indoor deployment opportunities

Creating a harmonised technical specification for indoor systems can ease & accelerate its

deployment and create competitive & technical deployment expertise

Wealth of opportunities riding on location based services to improve ROI & lower TCO


Copyright©2016 Huawei Technologies Co., Ltd. All Rights Reserved.

The information contained in this document is for reference purpose only, and is subject to

change or withdrawal according to specific customer requirements and conditions.

Thank you www.huawei.com

FrutigerNext LT Medium : Arial Indoor Coverage · PDF fileAlfaMart 11000 Chain Stores...

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