Fruitvale Village Fruitvale Village (Oakland, CA.)(Oakland, CA.)

TOD Case StudyTOD Case Study

• Fruitvale settled by German immigrants in the late 1800’s who Fruitvale settled by German immigrants in the late 1800’s who planted various fruit orchardsplanted various fruit orchards

• By 1909 had become so affluent it was annexed by OaklandBy 1909 had become so affluent it was annexed by Oakland

• By 1945 (due to wartime economic growth) had become Oakland’s By 1945 (due to wartime economic growth) had become Oakland’s “second downtown” “second downtown”

• Large numbers of African Americans and Spanish speaking people Large numbers of African Americans and Spanish speaking people move to Fruitvale as war industry workersmove to Fruitvale as war industry workers

• By 1950 factories and war time temporary housing had closed By 1950 factories and war time temporary housing had closed and/or dismantledand/or dismantled

• With highway construction and military people receiving subsidized With highway construction and military people receiving subsidized mortgages, the more affluent residents left and the remaining mortgages, the more affluent residents left and the remaining businesses followedbusinesses followed

• By the mid 1960’s Fruitvale decline had hit rock bottom By the mid 1960’s Fruitvale decline had hit rock bottom

Population of Fruitvale 53,000Population of Fruitvale 53,000

47% foreign born 47% foreign born

10% have a college degree10% have a college degree

Per capita income is under $12,000 a year Per capita income is under $12,000 a year

¼ of the population live below poverty level¼ of the population live below poverty level

• Spanish speaking unity council created in 1964, incorporated in Spanish speaking unity council created in 1964, incorporated in 1967 and become 501(c)(3) in 19681967 and become 501(c)(3) in 1968

• Started small, cleaning streets and creating a crime watch Started small, cleaning streets and creating a crime watch programprogram

• Could not get mayor’s attentionCould not get mayor’s attention

• Elected a Spanish speaking city council member during the next Elected a Spanish speaking city council member during the next election, got out the vote, Mayor noticedelection, got out the vote, Mayor noticed

• Got planning money Got planning money

• Started a façade programStarted a façade program

• BART built a StationBART built a Station

Elevated tracks through the communityElevated tracks through the community

Fruitvale site prior to TOD effortFruitvale site prior to TOD effort

• 1991 BART decides to replace the large surface parking lots 1991 BART decides to replace the large surface parking lots with a large multi-story parking garagewith a large multi-story parking garage

• A spontaneous neighborhood protest got the attention of BART, A spontaneous neighborhood protest got the attention of BART, City, State officialsCity, State officials

• 1992 A planning study recommends a mixed use development 1992 A planning study recommends a mixed use development that would link BART Station with International Boulevardthat would link BART Station with International Boulevard

• 1992 The Unity Council decides to become a non-profit 1992 The Unity Council decides to become a non-profit developerdeveloper

1997 Phase 1 1997 Phase 1

Las Bougainvilleas 180 units of Las Bougainvilleas 180 units of affordable senior housingaffordable senior housing

January 2002,January 2002,

after 10 years and 30 different funding sources after 10 years and 30 different funding sources

construction beganconstruction began

47 (100%) affordable housing units on 3rd and 4th floors47 (100%) affordable housing units on 3rd and 4th floors

45,000 sq.ft. of retail and restaurant space on 1st. floor 45,000 sq.ft. of retail and restaurant space on 1st. floor

lining walkway out to International Boulevardlining walkway out to International Boulevard

Public art, water, lighting and landscaping along walkwayPublic art, water, lighting and landscaping along walkway

1212thth Street was Street was narrowed to 2 lanes narrowed to 2 lanes with changes in with changes in pavements, lighting and pavements, lighting and pillars to highlight the pillars to highlight the pedestrian crossing pedestrian crossing

Connecting paseo out to main streetConnecting paseo out to main street

Large Senior Center Large Senior Center

22ndnd floor floor

New branch libraryNew branch library

22ndnd floor floor

No National retail chains allowedNo National retail chains allowed

The Library, Childcare and The Library, Childcare and Senior Centers serve as Senior Centers serve as important anchors to the important anchors to the developmentdevelopment

The Dia de los Muertos festival The Dia de los Muertos festival

drew 70,000 people last yeardrew 70,000 people last year

BART Station also serves as an intermodal BART Station also serves as an intermodal center connects with 8 local bus routescenter connects with 8 local bus routes

250 units over the next 5 years250 units over the next 5 years

Phase II will include townhouse unitsPhase II will include townhouse units