Fruitful Marketing: Moving to the Digital Age
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Fruitful Marketing Moving to the digital age
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How Fruitful Marketing can help your agribusiness move to the digital age.
Transcript of Fruitful Marketing: Moving to the Digital Age
Fruitful Marketing
Moving to the digital age
Not just about being seen
But also about being found
And having personalised content
Communication
Customers
Outbound Marketing Traditional marketing Promotes products or services on customers
Inbound Marketing Earns people’s interest
instead of buying it
One way
Are sought out via print, TV, radio, direct mail, tradeshows, advertising,
cold calls
Two way and interactive. Customers are in control of what they read.
Seek you out via search engines, referrals, social media
This is what we do Why you should buy from us Look how great our business is Learn about our company
Read our blog to learn more about the issues farmers face in
current market prices Let us answer your questions
How to help farmers drive profit on farm efficiently Outbound v’s Inbound
Marketing
To be successful
A process to leverage your inbound marketing efforts into lead nurturing
Walking prospects through sales tunnel from passive visitor on your website/blog to paying customer
Inbound Marketing
Content Marketing
It’s smooth, subtle, smart
Asks ‘How can I help you?’ rather than ‘Can I sell you?’
Builds credibility and loyalty before revenue
Long term – highly effective marketing strategy
Lead Capturing
Capturing/obtaining contact info from current /potential clients
Opt-in subscriber
Offer something of value to give email
Customers are best sales people - sharing
Lead Nurturing
Nurture prospect along purchase funnel to prospect customer
Need a good user experience (no spamming)
B2C prospect needs to interact 7 times with brand/product, B2B much more
Highlight a ‘Need’
Minimise Barriers – Ans q’s
Sales cycle
is much longer
more involved
often touches on multiple decision makers in an organisation
building reputation, demonstrating capability and showcasing credibility.
B2B Digital Marketing
The route to effective B2B digital marketing lies in engaging customers and prospects and providing them with useful, relevant content that improves their own business performance and positions yours as an expert to rely upon.
Content Marketing is Core of
B2B Digital Marketing
Suspects Leads Opportunities Goal: Brand awareness Goal: Product Knowledge Goal: Closed Deal
E-Learning Webinar Series
Do you want to make a positive difference in how producer’s
farm in the future?
... More Efficiently
.... More Sustainably
3 webinar series Speaker Details: Dr. Fran Blogs, Head of University xyz; Register online now: www.xyz.com
Webinar Content
key is engagement and interactivity in a topic that a prospect cares about, that also helps educate the prospect about what they need to do.
Webinar Series
Features Cost effective way of reaching large audiences with key note
speakers
Can re use recorded webinar with local intro/exit Q&A sessions
Real way of building database of contacts at certain stages of the buying process
Can gauge levels of interest from audiences on certain areas
Get verification and feedback from participants that can be captured
Social Business - Benefits
Customer Service Improving Customer Retention
Product Development Speeding time-to-market
Marketing Reaching new audiences
Sales Improving productivity
Adding the Personal Touch
Brand Experience
Trust Advocacy Spend
€
Deepening the Brand Relationship
Your brand
Your brand
Blog
If you want to be found by search engines and recognised as a thought leader in your industry, there is no finer tool than the corporate blog.
Is your business ready?
Slow Hierarchical Bureaucratic Process oriented Distrustful
Organisations that struggle with this new Digital/Social world
Trusting Open Agile Informal Collaborative
Operational & cultural traits of successful organisations
Digital Marketing Strategy - Planning
Situation
Objectives
Strategy
Tactics
Action
Control
CRM / Marketing integration
Aligning sales and marketing together
Sheena Hopper
Oldwood | Moygaddy | Maynooth | Co. Kildare | Ireland
Email: [email protected]
Tel: +3531 5054682 | Mob: +35386 8721056 | www.fruitfulmarketing.ie
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